Personal

  • Permanent US resident (green card holder) authorized to work for any employer.
  • Fluent in both English and Hebrew.
  • Interests include designing and building things, writing, drumming, facilitating science education, and flying airplanes.

Skills

  • Product owner, Data-driven Certified Scrum Master
  • Online communities, social web, e-commerce, SAAS
  • Search engine optimization, monetization
  • Web design, Photoshop, Dreamweaver, Illustrator
  • XHTML, CSS, JavaScript, jQuery
  • Java, C, C++, SQL
  • Internet and networking technologies
  • Linux and Windows system administration

Professional Activities

  • Advisory board member at Pricera.com, advising the CEO on business and product issues.
  • Help small businesses formulate and implement their online and social media strategy.
  • National Science Foundation SBIR/STTR mentor and reviewer, helping applicants craft their business plans.
  • Israel Defense Force veteran (sergeant), served 3 years as a communication engineer.

Summary

  • Ready to take ownership and make an impact in product management, marketing, and engineering management.
  • Capable of leading diverse teams and managing product lines throughout the entire life cycle.
  • Passionate about user experience, with a keen eye for visual design. Can lead UI design and implementation efforts.
  • Focusing on consumer internet and software as a service.
  • Detail oriented hands-on doer; data driven, analytical decision maker; highly effective in a dynamic, agile environments.

Work History

Work History
2009 - 2009

Founder and CEO, Head of Product Management

Intervu Inc.

  • Invented the concept and founded the company in order to turn the idea into a product.
  • Hired, led, and motivated a global team of 4 senior developers compensated by sweat equity alone.
  • Created the UX concept, designed the user interaction flows, and implemented the front end.
  • Developed a product requirements document and specified the information architecture.
  • Built a roadmap and executed on it, bringing the product to beta stage.
2008 - 2009

Director of Product Marketing

Fixya
  • Greatly improved the site performance, resulting in record 300% traffic growth to 12 million unique users per month.
  • Specified and launched 80% of the front and back end features.
  • Optimized conversion by analyzing engagement and revenue metrics, SEO, and proactive testing.
  • Balanced usability, monetization, and feasibility by coordinating between engineering, analytics, and design teams.
  • Owned the company’s B2B product line and managed strategic partnerships with Fortune 500 companies.
2006 - 2008

Co-founder, VP Product Marketing and Business Development

Tripio

  • Oversaw product management, marketing, business development, and finance.
  • Led the design of an innovative user interface utilizing streaming video and real-time interaction.
  • Developed and executed a comprehensive go-to-market strategy: positioning, product mix, and pricing.
  • Created and executed MRD, PRD, and roadmap backlogs.
  • Crafted the business plan and financial model leading to venture funding.
2004 - 2006

Strategic Marketing and Business Development Manager

Spansion

  • Managed strategy analysis, forecasting, budgeting, and P&L modeling.
  • Guided a global team of business development professionals based in Europe and East Asia.
  • Played a key role in defining breakthrough mobile products and taking them to market.
  • Analyzed and projected trends in mobile communication, media applications, and storage.
  • Planned and executed public relations activities; represented the company at conferences and tradeshows.
1998 - 2003

Director of Product Management

Viola Networks

  • Managed a line of software products from concept to $4 million in revenue, winning “Product of the Year” awards.
  • Supervised a team of marketing and product professionals and led several successful product launches.
  • Led an engineering team that created a groundbreaking user interface.
  • Facilitated the creation of a new product category by developing analyst and partner relations.
  • Assisted with hiring 70% of the work force.
1995 - 1998

Software Group Manager

M-Systems

  • Led a group of software developers creating new flash file system products and technologies.
  • Managed joint development projects with Microsoft, resulting in full integration with Windows CE/Mobile.
  • Generated sales by creating marketing collateral, calling on customers, and speaking at conferences.

Education

Education

MS

Open University of Israel

Studied distributed algorithm visualization.

MBA

Cornell University

Recipient of the JohnsonSchool merit scholarship; focused on leadership and entrepreneurship.