• Ready to take ownership and make an impact in product management, marketing, and engineering management.
  • Capable of leading diverse teams and managing product lines throughout the entire life cycle.
  • Passionate about user experience, with a keen eye for visual design. Can lead UI design and implementation efforts.
  • Focusing on consumer internet and software as a service.
  • Detail oriented hands-on doer; data driven, analytical decision maker; highly effective in a dynamic, agile environments.

Professional Activities

  • Advisory board member at, advising the CEO on business and product issues.
  • Help small businesses formulate and implement their online and social media strategy.
  • National Science Foundation SBIR/STTR mentor and reviewer, helping applicants craft their business plans.
  • Israel Defense Force veteran (sergeant), served 3 years as a communication engineer.


  • Permanent US resident (green card holder) authorized to work for any employer.
  • Fluent in both English and Hebrew.
  • Interests include designing and building things, writing, drumming, facilitating science education, and flying airplanes.


  • Product owner, Data-driven Certified Scrum Master
  • Online communities, social web, e-commerce, SAAS
  • Search engine optimization, monetization
  • Web design, Photoshop, Dreamweaver, Illustrator
  • XHTML, CSS, JavaScript, jQuery
  • Java, C, C++, SQL
  • Internet and networking technologies
  • Linux and Windows system administration

Work History

Work History
2009 - 2009

Founder and CEO, Head of Product Management

Intervu Inc.

  • Invented the concept and founded the company in order to turn the idea into a product.
  • Hired, led, and motivated a global team of 4 senior developers compensated by sweat equity alone.
  • Created the UX concept, designed the user interaction flows, and implemented the front end.
  • Developed a product requirements document and specified the information architecture.
  • Built a roadmap and executed on it, bringing the product to beta stage.
2008 - 2009

Director of Product Marketing

  • Greatly improved the site performance, resulting in record 300% traffic growth to 12 million unique users per month.
  • Specified and launched 80% of the front and back end features.
  • Optimized conversion by analyzing engagement and revenue metrics, SEO, and proactive testing.
  • Balanced usability, monetization, and feasibility by coordinating between engineering, analytics, and design teams.
  • Owned the company’s B2B product line and managed strategic partnerships with Fortune 500 companies.
2006 - 2008

Co-founder, VP Product Marketing and Business Development


  • Oversaw product management, marketing, business development, and finance.
  • Led the design of an innovative user interface utilizing streaming video and real-time interaction.
  • Developed and executed a comprehensive go-to-market strategy: positioning, product mix, and pricing.
  • Created and executed MRD, PRD, and roadmap backlogs.
  • Crafted the business plan and financial model leading to venture funding.
2004 - 2006

Strategic Marketing and Business Development Manager


  • Managed strategy analysis, forecasting, budgeting, and P&L modeling.
  • Guided a global team of business development professionals based in Europe and East Asia.
  • Played a key role in defining breakthrough mobile products and taking them to market.
  • Analyzed and projected trends in mobile communication, media applications, and storage.
  • Planned and executed public relations activities; represented the company at conferences and tradeshows.
1998 - 2003

Director of Product Management

Viola Networks

  • Managed a line of software products from concept to $4 million in revenue, winning “Product of the Year” awards.
  • Supervised a team of marketing and product professionals and led several successful product launches.
  • Led an engineering team that created a groundbreaking user interface.
  • Facilitated the creation of a new product category by developing analyst and partner relations.
  • Assisted with hiring 70% of the work force.
1995 - 1998

Software Group Manager


  • Led a group of software developers creating new flash file system products and technologies.
  • Managed joint development projects with Microsoft, resulting in full integration with Windows CE/Mobile.
  • Generated sales by creating marketing collateral, calling on customers, and speaking at conferences.




Open University of Israel

Studied distributed algorithm visualization.


Cornell University

Recipient of the JohnsonSchool merit scholarship; focused on leadership and entrepreneurship.