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Yael Straver-Lerys

Senior Product Manager (bilingual French/English with good command of German)


I’m a future-oriented, fast-learning and committed senior product manager, with project management, design and scientific skills. I have a solid experience in product launches (FMCG, selective, professional). I’m used to working in a high-paced international environment in which people skills are an essential asset, and can also adapt to local customs. I’m appreciated for my collaborative work style and ethics, as well as for being highly adaptable and able to dig in other areas if needed. I’m solution-driven, analytical and also have a versatile ability to innovate, be it at a graphic design level or at a strategic level. And I love challenges !

Work experience

Dec 2016Oct 2017

Product Manager Non-Food Cats                                                                                       


Support the development, management and growth of the Private Label (PL) cat portfolio.

Jan 2015Oct 2017

International junior product manager


Rapid tests / diagnostics

〉Rationalisation of available references & follow-up

Management of marketing material development

  • Catalogues (French, English)

  • Leaflets (French, English, German)

Update of logo & packaging
〉Interface with clients on specific projects
Drafting of user’s notices (supporting the Quality & Regulatory department)
〉Production of marketing material dedicated to Germany

〉New skills: Adobe Illustrator

May 2014Jan 2015

Product Manager


Management of product ranges: 

〉MedicAid products (supermarkets) : packaging, project management, forecasts

〉Dental care (supermarkets & pharmacy)

〉Writing the marketing plan

Feb 2002Present


Association pour l'Egalité des Animaux (Association for Animal Equality)

Management of the rescue group (volunteer)

  • Budget tracking

  • Fundraising management / administrative follow-­‐up

  • Emergencies / fosters / adoption management

  • Facebook page moderator

Sep 2013Feb 2014

Marketing Specialist

Triumph International

〉Update of results sheet for upper management

〉Digital marketing (inc. Facebook page management)

〉Update of brand retail books

Sep 2011Jun 2013

Various (PhD student, Market Researcher, English Teacher)


〉English teacher (private & public schools, English for professionals over skype)

〉Market Research (thermal insulation for construction material)

〉1st year of PhD at the university of Paris 1 (political science) 

Dec 2009Aug 2010

Product Manager/buyer


〉Management of the Private Label laundry care range (portfolio worth over 10 million Euros). Management of suppliers, including price negotiations (team & solo strategies


  • Brand management, including sourcing and product launche
  • Development and implementation of the new packaging (whole range)
  • Successful price negotiations (team & solo strategies)
Feb 2009Aug 2009



Taught English, Maths and French

May 2008Jan 2009

Business Development


Up‐market personalised pack for rich(er) tourists wanting off the beaten track discreet recommendations and paper support

Successfully turned an idea into a full-­‐fledged business plan

Oct 2005Apr 2008

Senior Assistant Brand Manager

Procter & Gamble

Team leader for the Tampax Pearl UK launch. Development of the e-­‐marketing tools. Budget management.

Achievements :

  • Successful launch of TAMPAX PEARL in the UK

Western Europe TAMPAX budget in line vs. Forecasts.

WELLA HAIR-­‐COLOUR TEAM (2005-­‐2007)
Strategic market and product analyses & project management (Wella, semi-­‐permanent hair colour), including product range recommendation. Commercial projects.


  • Implementation of key strategic recommendations

  • Successful management of commercial projects

Sep 2004Nov 2004

Commercial Assistant


Vichy International/-L'Oréal team Commercial

  • International coordination Handling of client's orders(Press and TV) and invoices
  • Creation of an informative newsletter(subjects linked to skin/ science)
Sep 2003Apr 2004

Junior Product Manager

  • Market and product analyses
  • Sales forecasts and related analyses
  • Print co-ordination of seasonal pricelists, catalogues, product sheets and leaflets
  • Competitive surveillance & In-House PR activities such as product placement
Nov 2002Feb 2003



Consumer Division, Hair colour and Fragrance

  • Team Project management of two Variety promotions
  • Artwork on Hair Colour and Fragrance
  • Promotions-included artwork on two Fragrance gift sets for Mother's Day Channel and Brand per Channel analyses Test Scores



MA British civilisation 

University of Rennes II

Study profile: literature, media, social movements. Dissertation: “Greenpeace, strategies and tactics”.


MA Political sociology

University of Paris Dauphine

Study profile: major in political sociology. Dissertation: “Identity building of young churchgoers in a Pentecostal church in Paris”.


MSc Development studies

London School of Economics and Political Science

Study profile: major in development studies, minors: government & politics, government & politics in China. Dissertation; “Impact of the 1978 reforms in China on the Health system, esp. the elderly”.


MAÎTRISE in Applied Economics (BA+1 year)

University of Paris Dauphine

BI-DEUG Economics & English

University of Paris X Nanterre



  • Microsoft Office (strong level in Excel)

  • Adobe Illustrator

  • Corel Draw

  • SAP


  • French, English – Fluent

  • German – Good

  • Spanish – Beginner