Robert Xu

Work History

Work History
Mar 2007 - Present

China marketing manager

Danaher Motion China


·Responsible for China/Asia strategic planning, bridge the strategic initiatives to financials

·Identify and develop strategy for new business Ie. Wind Turbines, through market definition, sizing, segmentation, value monetization/pricing, offer management and go-to-market strategy

·Responsible for strategic and feasibility study of product line localization

·Responsible for China strategic marketing – customer mapping, purchasing behavior study through effective primary/secondary research, customer VOC

·Identify industry trends and close monitor competition through market intelligence

·Developing growth strategy for servo products and mechanical products

·Work with other functions to improve channel strategy, brand positioning, pricing excellence

·Work with Marcom to compile success stories

Dec 2003 - Jul 2005

Commercial Technology Leader & acting as Segment Marketing Manager

Invensys Controls Asia Pacific

·Developed market and customers like Dun’an, Yongyuan etc. through NPI, tech. support and sales tools preparation; Help localize new products and system

·Helped establish direct sales force through providing product training

·Helped develop product strategy for Commercial Refrigeration segment for China region

·Responsible for channel management for Commercial Refrigeration segment

·Coordinated the participation in trade shows

Jul 1997 - Sep 2003

Team leader

Panasonic Industrial (Shanghai) Company

Sales Team Leader (May 2000- Sep. 2003)

Tech. Support (Jul. 1997- Feb. 2000)

·Developed key accounts in air conditioning industry, including Haier, Shinco, Little Swan etc.

·Coordinated technical affairs with major accounts

·Provided pre-sales skills training for sales staff

·Coordinated product promotion activities including trade show and seminar


Sep 2005 - Feb 2007


Sep 1993 - Jun 1997


Shanghai Jiaotong University