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Experienced Creative Director looking for advertising/branding position


Creative director with strong print and web design skills, art directing experience; specialize in magazine/book design, web development, multimedia branding and advertising.

Work experience

Freelance Artist

Shanghai People’s Publishing House of Fine Arts

Design graphic patterns for publications

Aug 2006Jun 2008

Chief Creative Director

SOHO China

▪In charge of creative direction on over all branding and advertising for SOHO China and various commercial real estate projects;

▪Responsible for final approval on promotional material for shopping space and office space rental;

▪Oversee brand implementation and creative direction for various promotional events;

▪Responsible for inter-departmental communication;

▪Lead, inspire, and manage the in-house design team;

▪Manage and direct outsource designers and vendors.

Feb 2004Aug 2006

Business Representative

ZheJiang JiaHe Moviedom Civilization Ltd.

Focus on U.S.A market, be responsible for entertainment and cultural exchange, including motion picture and television program acquisition.

Sep 1999Jun 2004

Art Director

▪Develop, implement, and support,, web site;

▪Responsible for conceptualizing and designing music/DVD magazines and catalogs

▪Partnering with marketing sales departments from Music/DVD/Video clubs, art direct and design special online promotions for each clubs. Projects include: the New Orleans Jazz & Heritage Festival, TV Hall of Fame, 75 Years of Grand Ole Opry, America's Greatest Comedies -AFI's 100 Years 100 Laughs, etc;

▪Partnering with marketing department and external media affiliates, develop both online and print advertising campaigns. the main media partners including: Yahoo, MSN, AOL, iwon, linkshare, euniverse, Univision,, lycos, etc;

▪In charge of building DVD/Video clubs' product image database.

Sep 1991Feb 2000

Freelance Artist

Liz Claiborne, Perry Elles, Nautica, Gap, Old Navy, Eko, Ralph Lauren, Mark Jacobs, etc.

Provide textile design and painting service to various textile design studios and companies in New York.

May 1997Sep 1999

Art Director

Columbia House Company Music Creative

▪Responsible for art directing and designing music magazines, catalogs, inserts, and promotional materials in various music categories, including Rock, Jazz, Classic, and Heavy Metal; 

▪Follow through on all campaigns from conception to digital output;

▪Partnering with marketing department, constantly adjust magazine content and create new styles to achieve maximum sales volume that's unparalleled in the market.



Sep 1994May 1997

Bachelor's Degree


Multimedia Graphic Design
  ▪ Creative design skills with full knowledge of the web and print design, experience in advertising writing, multimedia presentation and strong follow-through skills.  ▪ Technical Skills include: PhotoShop, InDesign, Flash, Illustrator, ImageReady, Firework, FreeHand, QuarkXpress, Final Cut Pro, Director, After Effects, Infini-D, Swift 3D, DreamWeaver, BBedit, etc.