Xunlei Sheng

Design graphic patterns for publications

▪In charge of creative direction on over all branding and advertising for SOHO China and various commercial real estate projects;

▪Responsible for final approval on promotional material for shopping space and office space rental;

▪Oversee brand implementation and creative direction for various promotional events;

▪Responsible for inter-departmental communication;

▪Lead, inspire, and manage the in-house design team;

▪Manage and direct outsource designers and vendors.

Focus on U.S.A market, be responsible for entertainment and cultural exchange, including motion picture and television program acquisition.

▪Develop, implement, and support columbiahouse.com, chcd.com, chdvd.com web site;

▪Responsible for conceptualizing and designing music/DVD magazines and catalogs

▪Partnering with marketing sales departments from Music/DVD/Video clubs, art direct and design special online promotions for each clubs. Projects include: the New Orleans Jazz & Heritage Festival, TV Hall of Fame, 75 Years of Grand Ole Opry, America's Greatest Comedies -AFI's 100 Years 100 Laughs, etc;

▪Partnering with marketing department and external media affiliates, develop both online and print advertising campaigns. the main media partners including: Yahoo, MSN, AOL, iwon, linkshare, euniverse, Univision, Real.com, lycos, etc;

▪In charge of building DVD/Video clubs' product image database.

Provide textile design and painting service to various textile design studios and companies in New York.

▪Responsible for art directing and designing music magazines, catalogs, inserts, and promotional materials in various music categories, including Rock, Jazz, Classic, and Heavy Metal; 

▪Follow through on all campaigns from conception to digital output;

▪Partnering with marketing department, constantly adjust magazine content and create new styles to achieve maximum sales volume that's unparalleled in the market.