Experienced Creative Director looking for advertising/branding position
Creative director with strong print and web design skills, art directing experience; specialize in magazine/book design, web development, multimedia branding and advertising.
Shanghai People’s Publishing House of Fine Arts
Design graphic patterns for publications
Aug 2006 - Jun 2008
Chief Creative Director
▪In charge of creative direction on over all branding and advertising for SOHO China and various commercial real estate projects;
▪Responsible for final approval on promotional material for shopping space and office space rental;
▪Oversee brand implementation and creative direction for various promotional events;
▪Responsible for inter-departmental communication;
▪Lead, inspire, and manage the in-house design team;
▪Manage and direct outsource designers and vendors.
Feb 2004 - Aug 2006
ZheJiang JiaHe Moviedom Civilization Ltd.
Focus on U.S.A market, be responsible for entertainment and cultural exchange, including motion picture and television program acquisition.
Sep 1999 - Jun 2004
▪Develop, implement, and support columbiahouse.com, chcd.com, chdvd.com web site;
▪Responsible for conceptualizing and designing music/DVD magazines and catalogs
▪Partnering with marketing sales departments from Music/DVD/Video clubs, art direct and design special online promotions for each clubs. Projects include: the New Orleans Jazz & Heritage Festival, TV Hall of Fame, 75 Years of Grand Ole Opry, America's Greatest Comedies -AFI's 100 Years 100 Laughs, etc;
▪Partnering with marketing department and external media affiliates, develop both online and print advertising campaigns. the main media partners including: Yahoo, MSN, AOL, iwon, linkshare, euniverse, Univision, Real.com, lycos, etc;
▪In charge of building DVD/Video clubs' product image database.
Sep 1991 - Feb 2000
Liz Claiborne, Perry Elles, Nautica, Gap, Old Navy, Eko, Ralph Lauren, Mark Jacobs, etc.
Provide textile design and painting service to various textile design studios and companies in New York.
May 1997 - Sep 1999
▪Responsible for art directing and designing music magazines, catalogs, inserts, and promotional materials in various music categories, including Rock, Jazz, Classic, and Heavy Metal;
▪Follow through on all campaigns from conception to digital output;
▪Partnering with marketing department, constantly adjust magazine content and create new styles to achieve maximum sales volume that's unparalleled in the market.