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Amy Ventetuolo

Director of Communications & Marketing

An award-winning, strategic communications & marketing professional with a proven track record of increasing market share, brand creation and development, acquiring impactful media coverage, building an engaged social media audience and leading a team of growing creative, marketing and communications experts.

Work experience

Nov 2012Sep 2015

Director of Communications & Marketing

North County Health Services, San Marcos, CA

Head of all organizational communications and member of the strategic planning & business development team for largest North San Diego Federally-Qualified Health Center. Created structure, protocols & policies, goals, strategies & tactics of a new department in the organization, from scattered efforts into a streamlined, award-winning communications & marketing department.


  • After 24 months of implementing a focused, integrated communications & marketing plan, grew to become #1 in the market share.
  • Increased new patient growth by 33% in 24 months. 
  • Lead data analytics development working with IT to implement new reports and track marketing metrics. Compiled and presented data to various leadership audiences.
  • Lead social media engagement strategy increasing engagement by 170% within 12 months.
  • Grew media relations presence to gain over 50% increase in featured articles and media mentions.
  • Directed all crisis communication efforts including creation of tailored crisis communication plan addressing a variety of potential crises.
  • Authored all executive communications including correspondence internally and externally on behalf of CEO, Chiefs & VP's.
  • Led re-brand of organization including brand strategy, logo development, newly-designed and mobile-optimized website and social media resulting in Healthcare Communicators of San Diego 2015 Finest Award for Publications, Collateral & Design category. 
  • Led major organizational projects including updating all exterior & interior signage at over 10 locations and corporate office and crafted all healthcare advocacy communication working with State healthcare representatives.
  • In collaboration with Strategy & Development and Construction & Facilities teams, worked to design and open 3 new health center locations.
  • Led Communications Board Committee, regularly made executive presentations, managed all communications vendors and mentored & grew communications department team.
  • Awarded organization's 2014 Leader of the Year Award
Nov 2009Nov 2012

Marketing & Connections Director

New Venture Christian Fellowship, Oceanside, CA

As a key member of the communications department crafted press releases, distributed to media, pitched, followed up and secured coverage while acting as organization spokesperson both in person and on camera while leading the weekly newscast.


  • Directed all video production including reporting, writing and co-producing weekly newscast.
  • Regularly delivered announcements to audience of 1,000+.
  • Lead and directed organizational volunteer group including providing guidance and facilitation of regular meetings.
  • Oversaw team of two graphic designers and video editor as well as a member of organizational search committee.
Dec 2005Nov 2009

PR Principal

Link Public Relations, Del Mar, CA

Owned and operated boutique public relations agency leading all media relations activities for clients including researching, writing and distributing all press releases on local and national level.


  • Media relations work resulted in national and international media coverage for clients including Vogue online and CBC World News as well as countless local coverage on television, radio, print and online media.
  • Acted as media spokesperson representing over a dozen companies live on camera.
  • Developed strategic community partnerships to build brand awareness through cross-marketing programs and special events
Apr 2004Oct 2004

Account Coordinator

The McRae Agency, San Diego, CA
  • Created and disseminated news releases, media advisories, conducted follow-up calls and pitches to media to secure coverage, and created unique story ideas to local and national media.
  • Tracked print and broadcast hits secured by agency on behalf of clients, created and disseminated agency's monthly reports, created media lists and editorial calendars, assembled press kits, assisted with managing interns.
Dec 2003Apr 2004

Assistant Account Executive

The Ardell Group, San Diego, CA
  • Conducted research and primary communication contact to facilitate opportunities for speaking & award opportunities at national trade shows. Created and distributed agency's weekly coverage reports, news analysis, participated in agency meetings and supported Account Executives on various tasks.
  • Assisted in the planning and implementation of a key special event for our largest client.
  • Participated in press/analyst teleconference briefings, gained knowledge from overall market trends to specific product details. Previously interned.


Sep 2014Jun 2015

Leadership North County Program

California State University, San Marcos
  • 10-month immersive leadership program designed to develop current leaders into regional problem-solvers and collaborators.

Awards & Certifications


Award: 2015 Finest Awards - Publications, Collateral & Design category

Healthcare Communicators of San Diego
  • After undergoing an intense organizational rebrand, our work was honored with a 2015 Finest Award from some of the most prestigious healthcare communicators in San Diego.

Training Certification: Coaching for Impressive C.A.R.E.

Institute for Healthcare Communications
  • Trained to instruct current healthcare administrators and providers how to best communicate with colleagues as well as patients.

Award: Leader of the Year

North County Health Services
  • Honored with top leadership recognition from over 60 outstanding leaders in the organization.