Robert Serrano

Summary

Sales and General Manager for a rapidly growing and profitable international company requiring a global leader with a proven track record. Open to work in a foreign country and travel availability. Results oriented, able to deliver in diverse, challenging environments and across different cultures. Performance and execution driven, creative and focused on the bottom line.

Work History

Work History

807 Account Executive – Apparel & Textile commodity

http://www.sealand.com

·Field sales specialist in the Apparel/Textile Import & Export account market.

·Responsible for 160 Clients (USA, China, and Korea) dedicated to the Textiles and Apparel business and revenues of $4.4 mill per year.

Dec 1999 - Present

eCommerce & Telesales Manager Iberia & Morocco

Maersk Spain

·In Maersk Spain (2007), re-energized e-Commerce and Telesales Department by ensuring focus on small clients segment with annual profit of $213.4 mill in freight revenue and routes leadership. Built a client centric unit through reorganization of the Geography Sales coverage in Spain, Portugal and Morocco and mindset/behavioral changes. This resulted in performance of Export 107% and Import 130% to target and income in excess of budget of $76.3 mill.

·In Maersk Spain (2006-2004) create the department of Telesales for Spain, Portugal & Morocco managing a wallet of 26,000 clients across the three countries and the responsibility of generating a budget in freight revenue of $190.6 mill.

·Integrated Sales implementation within the Logistic portfolio services, creating an annual education plan and training execution, once the staffs well prepared volume and revenue for Airfreight, LCL, CHB and Drayage achieved at 106% vs. budget equal to annual profit of $16 mill.

·Restructured the e-Commerce department within Spain, Portugal & Morocco by establishing clear channel ownership for each client segment and clear accountability on the service delivery to Internal and External client functions. Results were e-Share penetration of 15.8% growth per year.

·16 staff – Sales and eCommerce Executive (Maersk Line).

·9 agency locations, 7 ocean ports, 2 container off-docks.

·Direct responsible for all eCommerce & Telesales activities in Countries.

·$305.7 mill in freight Liner revenues and 53,692 container moves per year.

·Responsible for planning, designing and coordinating eCommerce and Sales plan execution with countries sales office.

·Achieve e-share penetration of 90% for all Booking, Shipping Instruction and Web BL print transaction.

Dec 1999 - Aug 2004

National Sales Manager

http://www.maerskline.com

·        Run and supervise country Sales team of 12 sales and 6 Customer Service staffs met annual volume revenue of usd80 mill. I have also expanded revenues by identified client potential for the parent trucking company BIT Dominicana business to Haiti. This produced income of $4.4 mill per year across Maersk Line, Maersk Logistic and BIT Dom. business units.

·Commercial Project Manager in terminal move from Rio Haina to Punta Caucedo container terminal, planning and ensuring a successful transition soften commercial impact for country budget revenue of usd80 Mill/year.

·18 staff – Sales, Internal Sales and Customer Service (Maersk Line).

·2 agency locations, 2 ocean ports, 2 container off-docks.

·Shared and support Liner initiative and activities, directly responsible for the Maersk Line Commercial Agency, projects, Shipping community and government links.

·$84 mill Export/Import freight Liner revenues & 35,000 container moves per year.

·Responsible for all Commercial and Customer Service activities in addition to projects and links with the Shipping community.

·Management of local cost of sales, resource selection, development & succession.

Oct 1997 - Dec 1999

Key Account Manager

http://www.sealand.com

Country Sales Area and Global Key Clients responsible, focus on direct attention to clients under this segment.

·4 staff – Sales Executive and Internal Sales.

·Key Account Management (Samsonite, Wal-Mart, Philip Morris, Gerber, Maxxim Medical, Cerveceria Nacional Dominicana and Centro Cuesta Nacional -CCN).

·$18.5 mill in freight Liner revenues and 26,000 container moves per year.

Nov 1995 - Oct 1997

Senior Pricing Analyst – Offshore Americas Division

http://www.sealand.com

·Caribbean, Central & South America pricing related activities, working in coordination with 19 country manager.

·Create tariff rules and regulations for countries (México, Guatemala, Honduras, Nicaragua, Costa Rica, Panamá, Colombia, Venezuela, Ecuador,Perú,Chile,Bolivia,Brazil,Argentina,Uruguay,Paraguay,Puerto Rico, República Dominicana, Jamaica & Haití.

Education

Education
Nov 2000 - Jul 1999

Post Graduate Sales Management Strategy

Universidad Tecnologica de Sto Dgo INTEC
  • Track sales process
  • Anticipate obstacles
  • View pipeline
  • Forecast objectively
  • Manage your sales team
  • Know buyer´s needs amongst other major sales activities
May 1999 - Nov 1998

International Business Specialist

CEDOPEX
  • Understanding the International Commerce business
  • Foreign exchange traders
  • Logistic and distribution
  • Insurance
  • Key commodity
  • Danger and Hazard cargo
  • Transportation (truck, rail, barge, ship, air)
  • B2B
Aug 1994 - Aug 1989

BS, Guest Service Management (Tourist)

Universidad Catolica Santo Domingo
  • Client orientation
  • Customer Service
  • Client focus throughout customer satisfaction survey
  • Vacation plan
  • Food and beverages
  • Fun trip
  • Travel Agency