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Work experience

Principal

Dirigible

Outsource Marketing, Development & Creative

  • Strategize, develop and execute marketing plans for clients in film, TV, music, sports, legal and non-profit industries.
  • Analyze and advise on client marketing priorities and budgeting.
  • Generate energetic and effective communication plans for clients, B2B and B2C.
  • Advise and consult on custom publications, media production and placement, advertising and print creative and purchasing.
  • Identify and execute sponsorship and new business opportunities.
  • Generate development and fundraising protocols and programs.
  • Strategize and organize client efforts in finding, contracting and activating new sponsors. Evaluate and recommend available sponsorship inventories and opportunities.
  • Plan, design, print and publish custom niche publications.
  • Full production facilities for corporate presentation and video production.
Aug 2004Oct 2007

National Director, Marketing & Communication

American Youth Soccer Organization
  • Led 13 direct reports in marketing, development, sponsorship, creative services, web media, video production and communications.
  • Engaged and directed third party consultants and agencies.
  • Controlled departmental P&L and budgets. Direct report payroll in excess of $650K.
  • Investigated and developed new sponsorships and new business opportunities. Raised over $2MM per year.
  • Created and administered the execution of national marketing plans, sponsorship activation efforts and experiential campaigns that resulted in consistent participant growth.
  • Maximized and serviced all marketing and promotional initiatives with corporate and nonprofit partners.
  • Strengthened all internal, corporate and volunteer communication tools and activities nationwide.
  • Remodeled and launched national magazine (500K circulation), supervised all publications and all corporate collateral.
  • Directed all elements of brand management and strategy nationwide.
  • Counseled Finance Department and assisted with $12MM annual operations budget.
Jan 1998Aug 2004

Owner

UnRepentant Entertainment
  • Consulted and executed successful marketing and advertising initiatives for music label, film studios and performing arts organizations.
  • Marketing and A&R consultant for EMI Entertainment Properties.
  • Drove creative development and project-based brand management for studio and label clients.
  • Consulted with non-profit performing arts organizations concerning structure andf governance, responsibililties Boards of Directors and development/new business initiatives.
  • Producer of corporate, music and commercial video production.
Oct 1996Dec 2000

Producing Artistic Director

Arizona TheatreWorks
  • Founder of professional, not-for-profit, resident, regional theatre company.
  • Oversaw total conversion of 15,000 sq ft retail basement to 220 seat main stage theatre and  100 seat lobby stage.
  • Provided artistic direction for 4 six-show seasons.
  • Arranged and negotiated all AEA contracts, production licenses and performance agreements.
  • Hired all guest directors, artistic and administrative staff.
  • Managed all budgets, board oversight and marketing efforts.
  • Served as company liaison to community and local university.
  • Directed two productions per year.
  • Booked and produced all special engagements.
  • Provided production facililties and creative for Flagstaff Arts & Leadership Academy.
  • Also served one year as Artistic Director for Naorthern Arizona University's "Grand Canyon Shakespeare Festival."
19841998

National Director, Catalog Development & Strategic Marketing

Capitol Records/EMI Music
  • Increased division revenues from $9MM to $40MM per year within a five year period.
  • Executive Producer of over 200 music products generating consistent double-digit revenue growth.
  • Created new business initiatives involving corporate industry partners in order to maximize revenues from back catalog product and artists.
  • Directed staff and budgets in areas of marketing, promotions, press, publicity, production, recording, design.
  • Implemented international, North American and regional marketing campaigns for key and franchise recording artists (includes: The Beatles, Tina Turner, Steve Miller, Bob Seger, Frank Sinatra, Crowded House, others).
  • Hired and approved creative and development staff, directed output and creative, worked closely with Art Director and design staff.
  • Managed all creative and marketing aspects of company catalog music product. Including licensing, artwork, packaging, sales and marketing.
  • Supervised all cross-functional teams.
  • Implemented brand marketing strategies for the label and created Division of Corporate Partnerships.
  • Orchestrated structuring of new Catalog Marketing Division to aggressively produce and market back catalog product and artists.
  • Coordinated product production, release and placement with national corporate sales and marketing staffs.

Education

References

Drew Deighan

Clark Duval

Former supervisor and colleague at Capitol Records.

Karen Butterfield

Dr. Butterfield was the Founder and Principal of Flagstaff Arts & Leadership Academy (Arizona Charter High School) before taking her current position with the Az. Dept. of Ed..  While running Arizona TheatreWorks, I taught theatre at FALA. My theatre company also produced all of the school's theatre, dance and music performances.

Richard A. Smith, Ed.D.

Former National Executive Director of AYSO.

Music Marketing Interview

My Stuff

Summary

20+ years of marketing success in entertainment, sports and non-profit industries, consistently increasing revenue and decreasing costs. A seasoned leader that can direct an organization in the visioning of a marketing strategy, development of new business opportunities and execution of aggressive project plans. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring. Accomplished in managing cross-functional teams. Creative, dynamic, action-oriented and responsibly fearless.

Et Cetera

  • Panelist and Speaker, California Bar Association, Intellectual Property Law Section, The Trademark Office Comes to California, "Branding, Licensing & Sponsorship," Marina Del Rey and San Francisco, 2008
  • Guest Speaker, AWD, PLLC, firm retreat, Marketing Beyond Your Website, Phoenix/Flagstaff, AZ, 2008
  • Keynote, American Youth Soccer Organization, six Section Conferences, multiple cities, 2006-2007
  • Member, EMI Music Worldwide - International Marketing Committee (1991-1998).
  • Instructor of Advanced Theatre, Flagstaff Arts & Leadership Academy, Flagstaff, AZ, 1998-2000
  • Instructor, Theatre 101/210/410, Intro to Music Business, Coconino Comm. College, Flagstaff, AZ, 2000-2002
  • Founding Member, Grove Theatre Company & Grove Shakespeare Festival, Garden Grove, CA, 1984-1994
  • Member, USA Triathlon, Age Group triathlete (70.3, Olympic, Sprint)
  • Member, LA Triathlon Club
  • Private Acting Coach (1-on-1, groups, studios)
  • Motivational Speaker (engagement list on request)