Wayne Watkins

Outsource Marketing, Development & Creative

• Strategize, develop and execute marketing plans for clients in film, TV, music, sports, legal and non-profit industries.
• Analyze and advise on client marketing priorities and budgeting.
• Generate energetic and effective communication plans for clients, B2B and B2C.
• Advise and consult on custom publications, media production and placement, advertising and print creative and purchasing.
• Identify and execute sponsorship and new business opportunities.
• Generate development and fundraising protocols and programs.
• Strategize and organize client efforts in finding, contracting and activating new sponsors. Evaluate and recommend available sponsorship inventories and opportunities.
• Plan, design, print and publish custom niche publications.
• Full production facilities for corporate presentation and video production.

• Led 13 direct reports in marketing, development, sponsorship, creative services, web media, video production and communications.
• Engaged and directed third party consultants and agencies.
• Controlled departmental P&L and budgets. Direct report payroll in excess of $650K.
• Investigated and developed new sponsorships and new business opportunities. Raised over $2MM per year.
• Created and administered the execution of national marketing plans, sponsorship activation efforts and experiential campaigns that resulted in consistent participant growth.
• Maximized and serviced all marketing and promotional initiatives with corporate and nonprofit partners.
• Strengthened all internal, corporate and volunteer communication tools and activities nationwide.
• Remodeled and launched national magazine (500K circulation), supervised all publications and all corporate collateral.
• Directed all elements of brand management and strategy nationwide.
• Counseled Finance Department and assisted with $12MM annual operations budget.

• Consulted and executed successful marketing and advertising initiatives for music label, film studios and performing arts organizations.
• Marketing and A&R consultant for EMI Entertainment Properties.
• Drove creative development and project-based brand management for studio and label clients.
• Consulted with non-profit performing arts organizations concerning structure andf governance, responsibililties Boards of Directors and development/new business initiatives.
• Producer of corporate, music and commercial video production.

• Founder of professional, not-for-profit, resident, regional theatre company.
• Oversaw total conversion of 15,000 sq ft retail basement to 220 seat main stage theatre and  100 seat lobby stage.
• Provided artistic direction for 4 six-show seasons.
• Arranged and negotiated all AEA contracts, production licenses and performance agreements.
• Hired all guest directors, artistic and administrative staff.
• Managed all budgets, board oversight and marketing efforts.
• Served as company liaison to community and local university.
• Directed two productions per year.
• Booked and produced all special engagements.
• Provided production facililties and creative for Flagstaff Arts & Leadership Academy.
• Also served one year as Artistic Director for Naorthern Arizona University's "Grand Canyon Shakespeare Festival."

• Increased division revenues from $9MM to $40MM per year within a five year period.
• Executive Producer of over 200 music products generating consistent double-digit revenue growth.
• Created new business initiatives involving corporate industry partners in order to maximize revenues from back catalog product and artists.
• Directed staff and budgets in areas of marketing, promotions, press, publicity, production, recording, design.
• Implemented international, North American and regional marketing campaigns for key and franchise recording artists (includes: The Beatles, Tina Turner, Steve Miller, Bob Seger, Frank Sinatra, Crowded House, others).
• Hired and approved creative and development staff, directed output and creative, worked closely with Art Director and design staff.
• Managed all creative and marketing aspects of company catalog music product. Including licensing, artwork, packaging, sales and marketing.
• Supervised all cross-functional teams.
• Implemented brand marketing strategies for the label and created Division of Corporate Partnerships.
• Orchestrated structuring of new Catalog Marketing Division to aggressively produce and market back catalog product and artists.
• Coordinated product production, release and placement with national corporate sales and marketing staffs.

Former supervisor and colleague at Capitol Records.

Dr. Butterfield was the Founder and Principal of Flagstaff Arts & Leadership Academy (Arizona Charter High School) before taking her current position with the Az. Dept. of Ed..  While running Arizona TheatreWorks, I taught theatre at FALA. My theatre company also produced all of the school's theatre, dance and music performances.

Former National Executive Director of AYSO.