Work experience

Work experience



Outsource Marketing, Development & Creative

  • Strategize, develop and execute marketing plans for clients in film, TV, music, sports, legal and non-profit industries.
  • Analyze and advise on client marketing priorities and budgeting.
  • Generate energetic and effective communication plans for clients, B2B and B2C.
  • Advise and consult on custom publications, media production and placement, advertising and print creative and purchasing.
  • Identify and execute sponsorship and new business opportunities.
  • Generate development and fundraising protocols and programs.
  • Strategize and organize client efforts in finding, contracting and activating new sponsors. Evaluate and recommend available sponsorship inventories and opportunities.
  • Plan, design, print and publish custom niche publications.
  • Full production facilities for corporate presentation and video production.
Aug 2004 - Oct 2007

National Director, Marketing & Communication

American Youth Soccer Organization
  • Led 13 direct reports in marketing, development, sponsorship, creative services, web media, video production and communications.
  • Engaged and directed third party consultants and agencies.
  • Controlled departmental P&L and budgets. Direct report payroll in excess of $650K.
  • Investigated and developed new sponsorships and new business opportunities. Raised over $2MM per year.
  • Created and administered the execution of national marketing plans, sponsorship activation efforts and experiential campaigns that resulted in consistent participant growth.
  • Maximized and serviced all marketing and promotional initiatives with corporate and nonprofit partners.
  • Strengthened all internal, corporate and volunteer communication tools and activities nationwide.
  • Remodeled and launched national magazine (500K circulation), supervised all publications and all corporate collateral.
  • Directed all elements of brand management and strategy nationwide.
  • Counseled Finance Department and assisted with $12MM annual operations budget.
Jan 1998 - Aug 2004


UnRepentant Entertainment
  • Consulted and executed successful marketing and advertising initiatives for music label, film studios and performing arts organizations.
  • Marketing and A&R consultant for EMI Entertainment Properties.
  • Drove creative development and project-based brand management for studio and label clients.
  • Consulted with non-profit performing arts organizations concerning structure andf governance, responsibililties Boards of Directors and development/new business initiatives.
  • Producer of corporate, music and commercial video production.
Oct 1996 - Dec 2000

Producing Artistic Director

Arizona TheatreWorks
  • Founder of professional, not-for-profit, resident, regional theatre company.
  • Oversaw total conversion of 15,000 sq ft retail basement to 220 seat main stage theatre and  100 seat lobby stage.
  • Provided artistic direction for 4 six-show seasons.
  • Arranged and negotiated all AEA contracts, production licenses and performance agreements.
  • Hired all guest directors, artistic and administrative staff.
  • Managed all budgets, board oversight and marketing efforts.
  • Served as company liaison to community and local university.
  • Directed two productions per year.
  • Booked and produced all special engagements.
  • Provided production facililties and creative for Flagstaff Arts & Leadership Academy.
  • Also served one year as Artistic Director for Naorthern Arizona University's "Grand Canyon Shakespeare Festival."
1984 - 1998

National Director, Catalog Development & Strategic Marketing

Capitol Records/EMI Music
  • Increased division revenues from $9MM to $40MM per year within a five year period.
  • Executive Producer of over 200 music products generating consistent double-digit revenue growth.
  • Created new business initiatives involving corporate industry partners in order to maximize revenues from back catalog product and artists.
  • Directed staff and budgets in areas of marketing, promotions, press, publicity, production, recording, design.
  • Implemented international, North American and regional marketing campaigns for key and franchise recording artists (includes: The Beatles, Tina Turner, Steve Miller, Bob Seger, Frank Sinatra, Crowded House, others).
  • Hired and approved creative and development staff, directed output and creative, worked closely with Art Director and design staff.
  • Managed all creative and marketing aspects of company catalog music product. Including licensing, artwork, packaging, sales and marketing.
  • Supervised all cross-functional teams.
  • Implemented brand marketing strategies for the label and created Division of Corporate Partnerships.
  • Orchestrated structuring of new Catalog Marketing Division to aggressively produce and market back catalog product and artists.
  • Coordinated product production, release and placement with national corporate sales and marketing staffs.



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