Director of Finance
MEXICO INTERNATIONAL CONSUMER SERVICES
DIRECTOR OF FINANCE- AmEx Mexico owns market share of 30% in Card and Travel business, making it AmEx's largest international market. Mexico: Direct report to LFO. Finance strategic lead for Consumer Card, Credit Card, Insurance, Consumer Travel, and Bank business lines. Launched initiatives to optimize return on $300M in investments(i.e., investments in new customer acquisitions, loyalty actions for tenured customers, brand advertisements, new product launches, etc.). Led staff of 12 and oversaw promotion of six employees into senior positions. Provided expert financial support for co-brand deal re-negotiation with major Mexican airline, generating $100M in additional marginal contribution annually. Led migration of portfolio from double to new single currency platform, resulting in an additional $30M in revenue. Renegotiated 15% reduction in commissions paid to external Salesforce agencies based on card member spend and card cancellations. Maintained strict control of Lending products in midst of FY07-08 credit crisis; collaborated with International Risk and Operations Teams to keep credit ratios below market averages.