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Weston Shepherd

Digital Marketing & Advertising Professional

Summary

Passionate about forward-thinking communication methods, community building, and staying ahead of the curve in an evolving online space. Experienced in SEO, social media management, email marketing, CPC campaigns, copywriting/editing, and more.

Work Experience

Oct 2015Present

Online Marketing Specialist

PetroSkills

Responsible for all online marketing activities, including: Google AdWords, Bing Ads, Search Engine Optimization, email campaigns, social media, basic graphic design, and web development. 

Feb 2015Oct 2015

Event Account Coordinator

Talmadge Powell Creative

Served as a liaison between clients and internal creative/event planning teams. Tasked with handling the day-to-day needs of clients and providing creative direction for internal ideas/discussions. 

Aug 2012Feb 2015

Marketing Director

Norberg~IES

Tasked with overseeing the entirety of marketing & advertising efforts.Managed sprawling  Google AdWords campaigns, coordinated advertising in local media, developed websites for brands and served as a face for client interaction. 

2014Present

Founder/Owner

Up The Thunder

Social media presence (Twitter, Facebook, Instagram, Vimeo) that covers the Oklahoma City Thunder. Provides updates and analysis through written copy, graphic design, videography, etc. With more than 28,000 Twitter followers and a growing presence across all platforms, the project has become a fan-favorite for Thunder news on social media. Work has been featured on ESPN, USA Today, Bleacher Report, and more. 8-10 million social impressions per month.

2017Present

Editor-in-Chief

DailyThunder.com

DailyThunder.com generates 3-5 million hits per year and has a dedicated community of readers. I took over as Editor-in-Chief in April of 2017, and regularly contribute written articles, perform all copy-editing, oversee the staff of contributors, manage social media accounts and web development for the website. Located, trained, and constantly work with a staff of eight that contribute daily content for the site and social media.

Education