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Weston Shepherd

Marketing & Advertising Professional


Twenty-nine year old professional with a passion for communications and the evolving world of Internet marketing. I have six years of professional experience in the marketing/public relations realm, and continually strive to learn and better myself as an employee and human being. An analytics junkie, I take extreme pride in using data to locate trends, develop strategy and craft a message that is specific to the task at hand. I firmly believe in my ability as a professional, and look forward to continued growth within a company or organization that believes in my skill set.

Work experience

Oct 2015Present

Online Marketing Specialist


Responsible for all online marketing activities, including: Google AdWords, Bing Ads, SEO, email campaigns, social media, basic graphic design and web development. Progress is tracked through daily use of Google Analytics and advanced marketing reports.

Feb 2015Oct 2015

Event Account Coordinator

Talmadge Powell Creative

Served as a liaison between clients and internal creative & event planning teams. Tasked with handling the day-to-day needs of clients and providing creative direction for internal ideas/discussions. Learned to better communicate with clients and manage expectations for those I served.

Aug 2012Feb 2015

Marketing Director


Tasked with overseeing the entirety of marketing & advertising efforts. Ran large Google AdWords accounts, coordinated advertising in local media, developed websites for brands and served as a face for client interaction. 

Mar 2011Aug 2012

Publicist/Social Media Manager

Key Marketing Group & Communications

Was responsible for writing up to 25 press releases per week and distributing these releases at both the local and national level. Had direct contact with members of media and coordinated events, media requests and social media for clients..


Copywriting & Editing

Five years experience writing copy for use on all online platforms and publications. Includes website copy, blogging, social media messages and email campaigns. A firm grasp of AP Style allows me to write with little need for editing. I feel comfortable writing in a number of different styles, including both formal and informal. 

Social Media Management

I have experience in the creation and maintenance of corporate social media accounts, including Facebook, LinkedIn, Twitter and Instagram. I have had great success locating target markets via social and developing a voice that appeals to the demographics targeted. I have great belief in my ability to grow a social community and foster its continued development. Firm grasp on social analytics and using available data  to refine messaging.

Google AdWords/CPC Campaigns

I have had five years of professional Google AdWords experience. Includes keyword research, budget planning/execution and thorough account audits. Also have experience in the Bing Ads platform.

Search engine optimization (SEO)

I have the ability to locate and correct areas within websites that allow for better SEO results. I have done freelance SEO work for three years, and can provide detailed audits that explain all necessary changes.

Social Media Advertising

I have professional experience using social media advertising platforms. Includes Facebook, Twitter and LinkedIn. Entails keyword research, analyzing data and crafting all messages/building all advertisements.

Email Marketing

I've had experience managing email lists and developing content that drives sales/engagement through regular email campaigns. Have used MailChimp, Pardot and capable of providing in-depth analytics on the success of each campaign.

Account Management

I have experience in account management, which includes cultivating and maintaining a working relationship with high-level clients. This requires great organization, attention to detail and interpersonal skills. I believe myself capable of communicating with and building relationships with clients of all backgrounds.

Diverse Professional Experience

As a young professional, I have worked in a number of different industries and within a variety of settings. I pride myself in my ability to think like the client, regardless of what that particular project may entail. Nothing excites me like leading a team, being a team player and doing my part for a perfect finished product.