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Weston Shepherd

Internet Marketing & Advertising Professional

Summary

Thirty-year-old professional with a deep understanding of Internet marketing and social media management. Passionate about forward-thinking communication, community building, and staying ahead of the curve in an evolving online space.

Work Experience

2014Present

Founder/Owner

Up The Thunder

Up The Thunder is a social media presence (Twitter, Facebook, Instagram, Vimeo) that covers the Oklahoma City Thunder. We provide updates and analysis through written copy, graphic design, videography, etc. With more than 25,000 Twitter followers and a growing presence across all platforms, the project has become a fan-favorite for Thunder news on social media. I hired/manage a team of eight that contribute on a regular basis. Work has been featured on ESPN, USA Today, Bleacher Report, and more.

2017Present

Editor-in-Chief

DailyThunder.com

Founded by ESPN's Royce Young in 2008, DailyThunder.com was one of the first online resources for Thunder news and analysis. The website generates 3-5 million hits per year, and has a dedicated community of readers. I took over as Editor-in-Chief in April of 2017, and regularly contribute written articles, perform all copy-editing, oversee the staff of contributors, and manage all social media accounts for the website. 

Oct 2015Present

Online Marketing Specialist

PetroSkills

Responsible for all online marketing activities, including: Google AdWords, Bing Ads, Search Engine Optimization, email campaigns, social media, basic graphic design and web development. Progress is tracked through daily use of Google Analytics and advanced marketing reports.

Feb 2015Oct 2015

Event Account Coordinator

Talmadge Powell Creative

Served as a liaison between clients and internal creative/event planning teams. Tasked with handling the day-to-day needs of clients and providing creative direction for internal ideas/discussions. Learned to better communicate with clients and manage expectations for those I served.

Aug 2012Feb 2015

Marketing Director

Norberg~IES

Tasked with overseeing the entirety of marketing & advertising efforts.Managed sprawling  Google AdWords campaigns, coordinated advertising in local media, developed websites for brands and served as a face for client interaction. 

Mar 2011Aug 2012

Publicist/Social Media Manager

Key Marketing Group & Communications

Was responsible for writing up to 25 press releases per week and distributing the releases at both the local and national level. Had direct contact with members of media and coordinated events, media requests and social media for clients..

Skills

Social Media Management

Vast experience in the creation and maintenance of social media accounts, including Facebook, Twitter and Instagram. Understand the importance of monitoring analytics and using them as a catalyst for growth. Can develop a "voice" that maintains consistency across platforms. Deep understanding of how social media works, how people use it, and how to best stay ahead of the curve in an ever-changing environment.

Social Media Advertising

Professional experience using social media advertising as means for publicity and lead generation. Includes Facebook, Twitter and LinkedIn advertising platforms. Familiar with keyword research, analyzing data and developing budgets that maximize effectiveness at the lowest cost.

Copywriting & Editing

Seven years experience writing copy for use on online platforms and publications. Includes website copy, blogging, social media messaging and email campaigns. Have also done extensive editing of other people's work and use AP style guidelines.

Google AdWords/CPC Campaigns

Six years of professional Google AdWords experience. Includes keyword research, budgeting, strategy execution and regular account audits. Also have experience in the Bing Ads platform.

Search engine optimization (SEO)

Ability to locate and correct areas within websites that allow for better SEO results. I have done freelance SEO work for four years, and can provide detailed audits that explain necessary changes.

Email Marketing

Experience managing email lists and developing content that drives sales/engagement through regular campaigns. Familiar with MailChimp, Pardot and capable of providing in-depth analytics on the success of each campaign.

Education