Independent Business Writer
I am a veteran writer with business experience in engineering-related industries, energy, the environment, legislative analysis and advertising/marketing. I work well with technical professionals to create copy that is easy to understand. I'm reliable, organized, love to write, and I catch on quickly. I'm also flexible and easy to work with. Here's what I do best:* White papers - What is a white paper?
A white paper is a fact-driven document that contains useful information, expert opinions and clear logic. Originally targeted at engineers and technical staff, white papers are used as "under the radar" marketing tools.
A good white paper identifies a problem, discusses trends, proposes solutions without selling and suggests what to look for in a solution provider . They are usually objective and educational, and run 6-12 pages long. White papers are heavy on copy and light on graphics but often contain charts and diagrams and use a wide margin, double-space format. They are also known as free reports, guides, special reports, papers and e-books.
When white papers are made available either in print form, via websites or e-mail, they are perceived as valuable and credible information that persuades readers to take action. See the samples in my portfolio for an example.
* Write product descriptions* Perform research and write educational materials* Edit, polish and proofread material* Ghostwrite articles with your byline* Write text to go with graphic art* Create brochure content
* Write copy for marketing, instructional or informational use
* Translate technical information to make it accessible to the average reader* Write magazine profiles* Conduct and write nterviews* Draft or rewrite website content with an eye toward search engine optimization