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Work experience

Jan 2002Present

Independent Business Writer

I am a veteran writer with business experience in engineering-related industries, energy, the environment, legislative analysis and advertising/marketing. I work well with technical professionals to create copy that is easy to understand. I'm reliable, organized, love to write, and I catch on quickly. I'm also flexible and easy to work with. Here's what I do best:* White papers - What is a white paper?

 A white paper is a fact-driven document that contains useful information, expert opinions and clear logic. Originally targeted at engineers and technical staff, white papers are used as "under the radar" marketing tools. 

A good white paper identifies a problem, discusses trends, proposes solutions without selling and suggests what to look for in a solution provider .  They are usually objective and educational, and run 6-12 pages long.  White papers are heavy on copy and light on graphics but often contain charts and diagrams and use a wide margin, double-space format.  They are also known as free reports, guides, special reports, papers and e-books.

When white papers are made available either in print form, via websites or e-mail, they are perceived as valuable and credible information that persuades readers to take action.  See the samples in my portfolio for an example.

I also:

* Write product descriptions* Perform research and write educational materials* Edit, polish and proofread material* Ghostwrite articles with your byline* Write text to go with graphic art* Create brochure content

*  Write copy for marketing, instructional or informational use

* Translate technical information to make it accessible to the average reader* Write magazine profiles* Conduct and write nterviews* Draft or rewrite website content with an eye toward search engine optimization

May 1993Jan 1998


Topiary, Etc.

I built a profitable retail plant business specializing in custom topiary frames and taught classes through the Learning Exchange. It was hard work but a lot of pleasure. I worked with wedding planners and brides to design custom table ivy centerpieces for wedding receptions and managed all aspects of a small business: accounting, insurance, purchases, payroll and marketing.

Mar 1976Feb 1990

Advertising Administrator/Conservation program planning and implementation

Managed programs in residential and commercial. Wrote program plans, proposals, reports and marketing materials. As advertising administrator, managed all aspects of district's $5 million advertising contract with local agency from concept to printing.





Translating technical information for nontechnical readers
Working in the electric utility industry, I learned to take technical information and make it accessible and interesting for a variety of audiences.


Wendy Hopkins

Wrote numerous articles for Wendy for Cache Creek Casino and Resort's destination magazine.



A combination of talent, reliability, and a good disposition

I did most of my technical writing while employed at the Sacramento Muncipal Utility District (SMUD) as a program manager in energy conservation and as SMUD's advertising administrator.

Most recent clients are:

  • Inside Publications -Inside Arden
  • US Dept of Homeland Security
  • Sacramento World Music and Dance Festival
  • Neodesign, Sacramento, CA
  • Citadel Publications, Sacramento, CA
  • Cache Creek Casino and Resort
  • LA Splash, online lifestyle magazine
  • Salon Guys,  website content, Sacramento, CA
  • Arden Arcade Cityhood blog and website content
  • Sacramento Book Review
  • Prestwick House, academic publisher, Smyrna, DE
  • NES, environmental protection, Folsom, CA
  • Work.Com, an online guide for businesses
  • Roadside Access, Inc., Nevada
  • Aspen Environmental Group, Sacramento
  • Placer County Treasurer/Tax Collector "Property Assessment Clean Energy Program"
  • (

Links to my writing samples are listed below:


If you know what you want to say, but aren't sure how to say it, I can help. I work well with clients who need a little extra help making sure their writing is grammatically correct, concise, and compelling. For example, technical professionals who need to make their writing more easily understood by nontechnical readers and people who do not speak English as their first language. As a professional writer, I am easy to work with, meet deadlines and love learning. Before I decided to become a full-time writer, most of my work experience was in engineering related fields (aerospace and the electric utility industry). My strengths are people skills, communications, advertising, program planning, legislative advocacy and budgets. After my last position with the local electric company where I was in charge of all district advertising, I returned to college and graduated magna cum laude with a BA in English. I also built a profitable retail plant and topiary business in midtown Sacramento, which gives me a small business perspective.

Project with Aspen Environmenal Consulting Group-Technical Writer