Work History

Work History
Jan 2002 - Present

Independent Business Writer

I am a veteran writer with business experience in engineering-related industries, energy, the environment, legislative analysis and advertising/marketing. I work well with technical professionals to create copy that is easy to understand. I'm reliable, organized, love to write, and I catch on quickly. I'm also flexible and easy to work with. Here's what I do best:* White papers - What is a white paper?

 A white paper is a fact-driven document that contains useful information, expert opinions and clear logic. Originally targeted at engineers and technical staff, white papers are used as "under the radar" marketing tools. 

A good white paper identifies a problem, discusses trends, proposes solutions without selling and suggests what to look for in a solution provider .  They are usually objective and educational, and run 6-12 pages long.  White papers are heavy on copy and light on graphics but often contain charts and diagrams and use a wide margin, double-space format.  They are also known as free reports, guides, special reports, papers and e-books.

When white papers are made available either in print form, via websites or e-mail, they are perceived as valuable and credible information that persuades readers to take action.  See the samples in my portfolio for an example.

I also:

* Write product descriptions* Perform research and write educational materials* Edit, polish and proofread material* Ghostwrite articles with your byline* Write text to go with graphic art* Create brochure content

*  Write copy for marketing, instructional or informational use

* Translate technical information to make it accessible to the average reader* Write magazine profiles* Conduct and write nterviews* Draft or rewrite website content with an eye toward search engine optimization

May 1993 - Jan 1998


Topiary, Etc.

I built a profitable retail plant business specializing in custom topiary frames and taught classes through the Learning Exchange. It was hard work but a lot of pleasure. I worked with wedding planners and brides to design custom table ivy centerpieces for wedding receptions and managed all aspects of a small business: accounting, insurance, purchases, payroll and marketing.

Mar 1976 - Feb 1990

Advertising Administrator/Conservation program planning and implementation

Managed programs in residential and commercial. Wrote program plans, proposals, reports and marketing materials. As advertising administrator, managed all aspects of district's $5 million advertising contract with local agency from concept to printing.


1999 - 2002




Translating technical information for nontechnical readers

Working in the electric utility industry, I learned to take technical information and make it accessible and interesting for a variety of audiences.