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A well networked trilingual (Arabic and French) effective PR & communications professional with over 20 years diverse experience gained working for governments, multinationals and family companies. The skills and expertise developed integrate media, research and PR in complex business and political environments. 

Prominent Experience

King Abdullah University of Science and Technology (KAUST), Thuwal

  • Worked alongside Aramco executive communications team for the inauguration of the first co-educational post graduate R&D academic institution in Saudi Arabia managing multiple stakeholder requirements, tier one media and messaging to a diverse audience.

Qatar Airways, Doha

  • Senior manager group corporate communications. 

A Gulf sovereign

  • Research the communication strategy of a violent insurgency and how to counter its propaganda with an alternative evidence based narrative.

BroadGroup, London

  • Stakeholder engagement with GCC regulators, government owned operators and international technology firms.

Work experience

August 2016January 2017

Litigation Support Services

Herbert Smith Freehills LLP (London)
  • International law firm headquartered in London.
  • Part of a 40 strong team on a high profile litigation between two major financial institutions due to be tried at the High Court in April 2017.

  • Undertaking large scale review of Arabic and French audio files and documents disclosed by both French and Libyan parties during discovery phase.

May 2015July 2016

Independent Consultant

  • Conducted a survey of CIO's at Datacloud Europe in Monaco to glean future disruptions in the IT sector.
  • Published an article in Risk Universe and produced a private briefing event on Iran post sanctions attended by UK investors from multiple industries.
  • Developed a social enterprise programme to support Arab women wellbeing, under PWC mentorship.
  • Co produced a short film on the integration of migrants in the UK for Migrant Voice.
  • Moderated a presentation on forced labour and trafficking in Syrian refugee camps in Lebanon for the Centre of Lebanese Studies at the Arab British Chamber of Commerce.
  • Managing various integrity due diligent projects for MENA stakeholders.
Sep 2014Apr 2015

PR, Reputation and Content Manager

averda International
  • The largest provider of integrated waste management services across the emerging market serving 50, 000 clients in 14 cities.
  • Responsible for setting the strategy and road map to help win contracts in frontier markets.
  • Leading and developing communications in 8 countries.
  • Managing relations with internal and external stakeholders: the public, civil societies, the media, decision makers.
  • Liaising with ministerial and mayoral offices in seven countries.
  • Providing senior management with daily media briefs, weekly reviews and monthly impact assessment.
  • Managing outreach and CSR programmes with communities in Jordan and Morocco.
  • Managing profile raising activities in new markets: Saudi Arabia and Algeria.
Jul 2006Aug 2014

Founder & Director

Orient Consulting Services

Independent PR consultancy providing integrated services from communications strategies to implementation and impact evaluation working for prestigious international organisations.

Apr 2001May 2005

Deputy Head, Middle East

Kroll Associates
  • The leading global risk management consultancy specialising in commercial intelligence and investigations.  
  • Helped set up, drive and position a dedicated Middle East practice.
  • Project and client management: gathering and analysing intelligence that helps manage reputational and commercial risks.
  • Marketing & PR function: organised breakfast briefings and produced thought leadership content.
  • Produced work for major law firms, financial institutions, the big four, media companies, energy companies, telecommunications & health.
  • Posted to Paris office.
  • Posted to Beirut to set up a regional office.


Middle East Broadcasting Centre (MBC)
  • Journalist and producer of factual programmes, part of the pioneering team that started the premier Saudi owned pan-Arab satellite broadcaster in London.
  • Produced weekly current affairs programmes, promotional films, special launch and anniversary events attended by major political, cultural and sporting personalities.

Professional Development

  • Communications strategies workshop with the Government Communications Service, Public Sector Communications Academy.
  • Participate in discussions at prestigious venues: Houses of Parliament, EBRD, the  World Bank, the European Centre for Foreign Relations and Conservative Middle East Council.
  • Citizens UK/Amnesty training on community organising, power analysis, negotiation and capacity building. 


Communities and Local Government.

  • Member of co-regulatory scrutiny panel at Network Homes, one of London’s largest housing management companies with 19,000 properties, responsible for improving landlord performance and services, and tenant protection.
  • Member of the Tender Panel  working with Procurement and Asset Management to evaluate major contractors bids: Mitie, Willmott Dixon, Mears, Wates, Axis etc.




University of Westminster

Film & Television



American University of Beirut

Business Administration