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Work experience

Jan 1992Present

Principal

Wordstream West
  • Provide writing and editing for print, video, and the Web for a variety of clients in advertising, business, education, healthcare, publishing, and high technology.
  • Clients include: AKQA Advertising, interior decorator Antoinette Broussard, Bechtel Corp., Bytemobile, Inc., Chevron, Dick Côté, Dorland, EMM Group, ballet dancer George Latimer, journalist Peter Laufer, LeapFrog, Macromedia, Sun Microsystems, Travelocity, Ubisoft Entertainment, UCSF Nursing Press, UC Berkeley Dept. of Physics, and Young & Rubicam.
Jun 2012Present

Instructor

UC Berkeley Extension

UC Berkeley Extension, Berkeley, CA 

Editorial Workshop I: Introduction to Copyediting

Editorial Workshop II: Intermediate Copyediting - live and online.

May 2014Present

Advisor for Global Marketing and Strategies

Sinomedia International Group

Strategic positioning and planning, branding, and market implementation; social media content development; digital media strategy, and more.

Oct 2011Jan 2012

Marketing Communications Consultant

Washington Hospital
  • Create marketing communications plans to introduce and promote Epic electronic medical records initiative and implementation to internal and external audiences.
  • Write and develop marketing communications content for all media.
  • Liaise with hospital executives and clinical staff regarding communications needs.
  • Coordinate all aspects of communications regarding the Epic implementation.
Jul 2011Sep 2011

Senior Technical Writer

Visa USA
Jan 2010Oct 2010

Technical Editor

Cisco Systems, Inc.

Editor, Cisco TSBU (TelePresence marketing team) Cisco Systems, Milpitas, CA

  • Edited strategic sales and marketing materials, all media.
  • Researched archives of existing sales materials.
  • Updated media to reflect new strategic business realities for Cisco-Tandberg integration.
  • Completed project to verify, transfer, and index (megadata tagging) documents.
  • Worked with video, TelePresence, PowerPoint, Acrobat, MS Word, and Excel documents and presentations.
  • Extensive editing and rewriting of PowerPoint decks, PDFs, data sheets, demos, white papers, and corporate messaging.

Contract

Nov 2009Dec 2009

Instructor

Media Alliance

Instructor, Writing Course, Tips and Strategies for On-Line Writing.

Contract

Apr 2009Aug 2009

Web writer

Spring Design

Worked with the product development team to name the product, the Alex reader (an eBook reader) and wrote the introductory website.

Contract

Jul 2007Nov 2008

Technical and Marketing Writer

VISA USA

Technical/Marketing Writer, Platform Development Services, VISA USA, Foster City, CA

  • Worked with the Director of Communications to produce standard business-level documents describing the capabilities, benefits, processes, and requirements of Loyalty Platform Solutions.
  • Projects included researching and writing a service description, stakeholder implementation guides, and FAQs for Customer Service Representatives.
  • Managed the document inventory and a central document repository using the SharePoint platform.

Contract

Education

San Francisco State

Good to know: a large engineering and construction company sent me to San Francisco State to learn Journalism when I was promoted to editor of the employee newsletter, which was distributed to 9,000 employees worldwide.

BA

New York University

Good to know: I did my Junior Year Abroad in Paris, France, at PARIS VII - Jussieu. I studied ethnology, film and semiotics.

Skills

FileMakerPro
Webex
Documentum
SnagIt
QuarkExpress
Pagemaker
Adobe Framemaker
Adobe Acrobat
Digital Photography
I used my own traditional photography for a newsletter I launched and edited for 10 years. Today my images appear on my blog and in social networking. I own three digital cameras and a DroidX smartphone, which shoots excellent HD stills and video.
ADDIE Method
I used the ADDIE method to create Web-based training, to teach electronic medical records, and to develop my own courses.
SharePoint
Epic Electronic medical records
PowerPoint
Microsoft Office Suite

References

George Cohen

I have known Lisa Carlson for about 20 years. During that time she has worked in many different roles for several organizations, but throughout, what impresses me is her intelligence, her energy and enthusiasm and her multiple talents. Lisa is a quick learner, is comfortable in many settings and is a self-starter, with many credits as a writer for corporations and as a freelance writer and ghostwriter. If you want a project to be handled in a professional and timely manner she has the experience, the track record, and a high level of competence, and creativity. She has lived in New York, and both Southern and Northern California, and is very comfortable with diverse individuals and groups, both socially and professionally. I can recommend Lisa with confidence to a variety of positions involving strategic communications. If you have further questions, feel free to contact me. Sincerely, George Cohen, LCSW George Cohen Consulting Services El Cerrito, CA

WRITING SAMPLES

Portfolio

Lisa's Photography

Objective

Bringing the WOW factor to your communications and training with my creativity, attention to time and budget, and strategic consensus-building skills.

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Summary

  • More than 15 years' experience as professional writer and editor for business and high-tech.
  • More than 5 years' experience as instructional designer for Web-based and ILT training.
  • More than 8 years' experience in sales and marketing.
  • More than 3 years' experience as Epic electronic medical records trainer.
  • Proven track record devising processes to shorten documentation creation / approval cycles.
  • Can take any concept, do the required research, and develop copy for all media.

I'm an editor, writer, and instructional designer for major corporations, the high-tech industry, advertising agencies, marketing companies, the healthcare industry, and academia. I write and edit for the Web, have founded and written newsletters, edited and ghostwritten books on a variety of topics, and helped new authors complete their fiction and nonfiction books. I speak French and Spanish, and translate into English, my native tongue. I have traveled extensively in Latin America, Europe, India, and Africa. I'm a former chair of Bay Area Editors' Forum, based in San Francisco, and former co-chair of the BizTech division of the National Writers Union.

Interest

When I'm not writing, editing, or teaching I'm an actress and storyteller. Read more about acting on my ACTING BLOG, Character Actress Launching.

Custom

SOME OF MY CLIENTS AND EMPLOYERS, PAST AND PRESENT

ADVERTISING, PR, AND MARKETING COMMUNICATIONS

AKQA - SF, CA

Caribiner, Inc. - NY, NY

Dom Albi Associates - NY, NY

Dorland - SF, CA

Foote, Cone and Belding - NY, NY

Grey Advertising - SF, CA

Haggin Marketing - Sausalito, CA

Millicent Novas Public Relations - NY, NY

Ray Simon, Inc. - NY, NY

Saxton Communications - NY, NY

The Meeting Makers - NY, NY

William V. Levine & Associates - NY, NY

AUDITING

KMPG - Amstelveen, Netherlands

CHILDHOOD DEVELOPMENT

LeapFrog - Emeryville, CA

CONSUMER PRODUCTS

Best Foods - Englewood Cliffs, NJ

Clorox - Oakland, CA

Hartz Mountain - Seacaucus, NJ

HelpSOS - SF, CA

Orthera, Inc. - San Diego, CA

Tarkett - Whitehall, PA

EDUCATION

UC Berkeley Dept. of Physics - Berkeley, CA

UC Berkeley Extension - Writing, Editing and Technical Communication

UCSF Nursing Press - SF, CA

ENGINEERING AND CONSTRUCTION

Bechtel Inc. - SF, CA

CH2M Hill - Oakland, CA

FINANCIAL SERVICES

Beneficial Finance

VISA USA - Foster City, CA

HEALTHCARE

Blue Shield of CA - SF, CA

Kaiser Permanente IT - Oakland, CA

Loyola University Medical Center - Chicago, IL

Stanford University Hospital - Redwood City, CA

UC Davis Medical Center - Davis, CA

Washington Hospital - Fremont, CA

HI TECH

Adobe Systems, Inc. - San Jose, CA

Bytemobile, Inc. - Mountain View, CA

Cisco Systems, Inc. - Milpitas, CA

IBM - Armonk, NY

Lucent Technologies - Pleasanton, CA

Spring Design - Fremont, CA

Sun Microsystems - Santa Clara, CA

INSURANCE

AIG - NY, NY

Industrial Indemnity - SF, CA

New York Life - NY, NY

INTERNATIONAL AGENCIES AND NGOs

ECOHAB - NY, NY

GROOTS International - NY, Costa Rica, India

Unesco - Paris, France

United Nations Development Fund for Women (UNIFEM) - NY, NY

MUSEUMS

Cinémathèque Française - Paris, France

NONPROFITS

ZeroDivide - SF, CA

OIL

Chevron - San Ramon, CA

ONLINE GAMING

Ubisoft - SF, CA

PUBLISHING

Good Housekeeping Institute - NY, NY

Morefocus.com - San Diego, CA

New Bridge Translation Company, Ltd. - China

Publications Filipacchi - Paris, France

Readers' Digest - Chappaqua, NY

The New York Times - NY, NY

SOCIAL SERVICES

The Felton Institute - SF, CA

TOURISM

Bermuda Tourist Board - St. George's, Bermuda

Travelocity - SF, CA

TRAINING

Business Health Systems, Inc. - Napa, CA

DigitalThink - SF, CA

EMM Group - Kalamazoo, MI

Media Alliance - Oakland, CA

UNIONS

National Writers Union Local 1981 - Oakland, CA

SOME CLIENT AUTHORS

Stevann Auerbach, PhD

Barbara Bouchet, MEd

Antoinette Broussard

Melinda Brubaker, RN, BSN

Stephanie Cota

Dick Cote

Marilyn J. Dodd, RN, PhD, FAAN

Barbara Goulter

Howard Greenfield

Yolanda M .Gutierrez, PhD, RD

Gayle A. Jensen

Timothy Korzep

George Latimer

Peter D. Laufer

Lisa L. Lommel, FNP, MS, MPH

Claire Mailhot, RN, MS, EdD, FAAN

Joan Minninger, PhD

Andreas Ramos

Maureen T. Shannon, CNM, FNP, MS

Linda Garratt Slezak, RN, MS, FAAN

Winnifred L. Star, RNC, NP, MS

Rudolf P. Vrugtman

Timothy Weitzel, PhD

CustomSmall