Lisa Carlson

Lisa Carlson

Work History

Work History
Jan 1992 - Present

Principal

Wordstream West
  • Provide writing and editing for print, video, and the Web for a variety of clients in advertising, business, education, healthcare, publishing, and high technology.
  • Clients include: AKQA Advertising, interior decorator Antoinette Broussard, Bechtel Corp., Bytemobile, Inc., Chevron, Dick Côté, Dorland, EMM Group, ballet dancer George Latimer, journalist Peter Laufer, LeapFrog, Macromedia, Sun Microsystems, Travelocity, Ubisoft Entertainment, UCSF Nursing Press, UC Berkeley Dept. of Physics, and Young & Rubicam.
Jun 2012 - Present

Instructor

UC Berkeley Extension

UC Berkeley Extension, Berkeley, CA 

Editorial Workshop I: Introduction to Copyediting

Editorial Workshop II: Intermediate Copyediting - live and online.

May 2014 - Present

Advisor for Global Marketing and Strategies

Sinomedia International Group

Strategic positioning and planning, branding, and market implementation; social media content development; digital media strategy, and more.

Oct 2011 - Jan 2012

Marketing Communications Consultant

Washington Hospital
  • Create marketing communications plans to introduce and promote Epic electronic medical records initiative and implementation to internal and external audiences.
  • Write and develop marketing communications content for all media.
  • Liaise with hospital executives and clinical staff regarding communications needs.
  • Coordinate all aspects of communications regarding the Epic implementation.
Jul 2011 - Sep 2011

Senior Technical Writer

Visa USA
Jan 2010 - Oct 2010

Technical Editor

Cisco Systems, Inc.

Editor, Cisco TSBU (TelePresence marketing team) Cisco Systems, Milpitas, CA

  • Edited strategic sales and marketing materials, all media.
  • Researched archives of existing sales materials.
  • Updated media to reflect new strategic business realities for Cisco-Tandberg integration.
  • Completed project to verify, transfer, and index (megadata tagging) documents.
  • Worked with video, TelePresence, PowerPoint, Acrobat, MS Word, and Excel documents and presentations.
  • Extensive editing and rewriting of PowerPoint decks, PDFs, data sheets, demos, white papers, and corporate messaging.

Contract

Nov 2009 - Dec 2009

Instructor

Media Alliance

Instructor, Writing Course, Tips and Strategies for On-Line Writing.

Contract

Apr 2009 - Aug 2009

Web writer

Spring Design

Worked with the product development team to name the product, the Alex reader (an eBook reader) and wrote the introductory website.

Contract

Jul 2007 - Nov 2008

Technical and Marketing Writer

VISA USA

Technical/Marketing Writer, Platform Development Services, VISA USA, Foster City, CA

  • Worked with the Director of Communications to produce standard business-level documents describing the capabilities, benefits, processes, and requirements of Loyalty Platform Solutions.
  • Projects included researching and writing a service description, stakeholder implementation guides, and FAQs for Customer Service Representatives.
  • Managed the document inventory and a central document repository using the SharePoint platform.

Contract

Education

Education

San Francisco State

Good to know: a large engineering and construction company sent me to San Francisco State to learn Journalism when I was promoted to editor of the employee newsletter, which was distributed to 9,000 employees worldwide.

BA

New York University

Good to know: I did my Junior Year Abroad in Paris, France, at PARIS VII - Jussieu. I studied ethnology, film and semiotics.

Skills

Skills

FileMakerPro

Webex

Documentum

SnagIt

QuarkExpress

Pagemaker

Adobe Framemaker

Adobe Acrobat

Digital Photography

I used my own traditional photography for a newsletter I launched and edited for 10 years. Today my images appear on my blog and in social networking. I own three digital cameras and a DroidX smartphone, which shoots excellent HD stills and video.

ADDIE Method

I used the ADDIE method to create Web-based training, to teach electronic medical records, and to develop my own courses.

SharePoint

Epic Electronic medical records

PowerPoint

Microsoft Office Suite

WRITING SAMPLES