Sithabile Kachisa

• Specialising in Entrepreneurship, including a Silicon Valley business  trip immersion to understand the global innovation and entrepreneurship climate. 
• Completed a 2-month strategic consulting project for an Information & Communication Technology company based in Mauritius.  
• Focusing on Sustainable Development through a Cape Town-based global learning module. 
• Other core subjects include Finance, e-Marketing, Marketing Management, Philosophy, Economics and Leadership and Management. 

Portfolio | Smirnoff Ready-to-Drinks, Foundry & Strongbow Ciders |

• Formulated the 24-month strategic business plan for the Smirnoff drinks portfolio encompassing the innovation pipeline, advertising and communication plans. 
• Led the development of Smirnoff's transition to a millennial consumer base, including the the brand's first digital strategy, and creation of all digital assets. 
• Drove the launch of the biggest marketing campaign ever implemented on the portfolio with the Smirnoff with Guarana "Explore the Night" campaign, managing a brand budget of over $10 mio, which resulted in category leadership for the brand. 

Portfolio | All Brands | 

• Developed, managed and led the first relaunch in over 20 years for South Africa’s biggest spirit brand, Smirnoff Vodka, achieving key launch metrics as per plan. 
• Managed and led the local launch of the luxury rum brand, Ron Zacapa, essentially creating a new product category in the country. 
• Selected for a internal talent and leadership development programme (The Growth Academy) intended for future business leaders.

Portfolio | Women's Health - Stayfree, o.b. & K-Y Brands |

• Completed the strategic relaunch of the Stayfree brand which formed the base of the 2012 relaunch platform, and drove double digit brand growth and category leadership.
• Developed and implemented an on-going Women’s Health Educational Schools Programme as part of a strategic brand CSR initiative.

Portfolio | Colgate and Protex & Palmolive Brands| 

• Managed the Colgate Brushes portfolio and subsequently the Personal Care portfolio across 42 countries in the region.  
• Developed the first toothbrush category growth strategy for the region, resulting in brand growth of over 40% in both 2008 and 2009.

Portfolio | Healthcare - Disprin, Senokot & Sweetex Brands | 

• Initiated and completed extensive insight research on the Disprin brand, which drove the 2008 brand communication strategy. 

Portfolio |Laundry - Omo / Persil Brand |

• Led innovation project teams for the region, with responsibility for crafting the launch package including product, pack & communication. 
• Worked on the local implementation of the Omo “Dirt is Good” campaign resulting in the significant increase in brand equity measures. 

Portfolio | Laundry - Sunlight, Surf & Omo Brands |

• Developed and implemented a significant cost-saving formulation for Sunlight laundry bar.
• Completed product evaluation work and made recommendations for final formulations on the launch of new Surf whitening technology.

• Core subjects included: Business Management, Marketing Research, Consumer Oriented Marketing Communication & Strategic Marketing.

• Completed a BSc (Honours) in Chemistry with my final year research project focused on improving the solubility of antihyperlipidaemic drugs.