Summary

I am a recent full-time Global MBA graduate looking for senior marketing opportunities within an innovative and fast-moving global organisation.I am an experienced marketer having worked on market-leading brands like Smirnoff and Colgate across multiple countries. The diversity of my brand and category experience has allowed me to develop competencies, ranging from integrated marketing communication to digital marketing strategy and implementation. Coupled with the skills I acquired during my MBA, I would love a role within an organisation where I can use my experience and skills to drive sustainable growth on leading brands. 

Work History

Work History
Jan 2015 - Dec 2015

Full-Time Global MBA Scholar Student

EDHEC Business School, Nice, France
  • Specialising in Entrepreneurship, including a Silicon Valley business  trip immersion to understand the global innovation and entrepreneurship climate. 
  • Completed a 2-month strategic consulting project for an Information & Communication Technology company based in Mauritius.  
  • Focusing on Sustainable Development through a Cape Town-based global learning module. 
  • Other core subjects include Finance, e-Marketing, Marketing Management, Philosophy, Economics and Leadership and Management. 
May 2014 - Nov 2014

Brand Manager

Diageo (Brandhouse Beverages)

Portfolio | Smirnoff Ready-to-Drinks, Foundry & Strongbow Ciders |

  • Formulated the 24-month strategic business plan for the Smirnoff drinks portfolio encompassing the innovation pipeline, advertising and communication plans. 
  • Led the development of Smirnoff's transition to a millennial consumer base, including the the brand's first digital strategy, and creation of all digital assets. 
  • Drove the launch of the biggest marketing campaign ever implemented on the portfolio with the Smirnoff with Guarana "Explore the Night" campaign, managing a brand budget of over $10 mio, which resulted in category leadership for the brand. 
Aug 2012 - Apr 2014

Innovation Project Manager

Diageo (Brandhouse Beverages)

Portfolio | All Brands | 

  • Developed, managed and led the first relaunch in over 20 years for South Africa’s biggest spirit brand, Smirnoff Vodka, achieving key launch metrics as per plan. 
  • Managed and led the local launch of the luxury rum brand, Ron Zacapa, essentially creating a new product category in the country. 
  • Selected for a internal talent and leadership development programme (The Growth Academy) intended for future business leaders.






Aug 2010 - Jul 2012

Senior Product Manager

Johnson & Johnson

Portfolio | Women's Health - Stayfree, o.b. & K-Y Brands |

  • Completed the strategic relaunch of the Stayfree brand which formed the base of the 2012 relaunch platform, and drove double digit brand growth and category leadership.
  • Developed and implemented an on-going Women’s Health Educational Schools Programme as part of a strategic brand CSR initiative.
Jan 2008 - Jul 2010

Regional Brand Manager

Colgate Palmolive

Portfolio | Colgate and Protex & Palmolive Brands| 

  • Managed the Colgate Brushes portfolio and subsequently the Personal Care portfolio across 42 countries in the region.  
  • Developed the first toothbrush category growth strategy for the region, resulting in brand growth of over 40% in both 2008 and 2009.
Apr 2007 - Dec 2007

Assistant Brand Manager

Reckitt Benckiser

Portfolio | Healthcare - Disprin, Senokot & Sweetex Brands | 

  • Initiated and completed extensive insight research on the Disprin brand, which drove the 2008 brand communication strategy. 
Aug 2005 - Mar 2007

Assistant Brand Development Manager

Unilever

Portfolio |Laundry - Omo / Persil Brand |

  • Led innovation project teams for the region, with responsibility for crafting the launch package including product, pack & communication. 
  • Worked on the local implementation of the Omo “Dirt is Good” campaign resulting in the significant increase in brand equity measures. 
Jan 2004 - Jul 2005

Product Development Technologist

Unilever

Portfolio | Laundry - Sunlight, Surf & Omo Brands |

  • Developed and implemented a significant cost-saving formulation for Sunlight laundry bar.
  • Completed product evaluation work and made recommendations for final formulations on the launch of new Surf whitening technology.

Education

Education
Jan 2005 - Dec 2005

Post Graduate Diploma - Marketing Management

The University of South Africa
  • Core subjects included: Business Management, Marketing Research, Consumer Oriented Marketing Communication & Strategic Marketing.
Jan 2000 - Dec 2003

BSc (Hons) - Chemistry

The University of Cape Town
  • Completed a BSc (Honours) in Chemistry with my final year research project focused on improving the solubility of antihyperlipidaemic drugs.