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Work experience

Aug 1991Present

Managing Director/CEO

The Caffe Publishing Group, LLC
Consult with and initiate business operations for start-up, emerging, stagnant and distressed nonprofit organizations and local businesses. Services include establishing fully-automated offices to support local and remote infrastructures. Projects include hardware/software and telecommunications selection and installation, networking, website development, design and hosting, as well as business guidance in accounting, legal, human resources, marketing, branding and media & public relations. Via networking, built strategic partnerships and collaborations with numerous small to midsize businesses, not-for-profits and professional organizations to cut costs and increase efficiency and competitiveness by sharing information and resources. Recognized for outstanding results of a two year comprehensive ‘Business Partners Strategic Planning Process’ consulting project for Arizona State University, College of Business. The project goal was to modernize and realign business school programs to address global business needs of the 21st Century. The project was sponsored by the Dean’s Council of 100.
Oct 1995Dec 2007

Founding Director

XAIA of Arizona
In 1995, Barbara Daniels established the GPL Executive Assistant’s Networking Luncheon, bringing together for the first time the executive assistants and professional administrators to Greater Phoenix Leadership member companies located throughout the Phoenix metro region. This annual event has achieved such success and accolades that prospective new members are now informed of the many benefits of the event during their initial meeting of invitation to join Greater Phoenix Leadership. Today, the annual event, which continues to be hosted by GPL, is attended by more than 100 executive assistants annually and has featured many high-profile speakers, including: The Honorable Barbara McConnell Barrett, The Honorable Betsey Bayless, The Honorable Lisa Graham Keegan, Dr. Carol Kamin, Linda Searfoss, Kristine R. Garrett, Robyn J. DeBell, MS., R.D., Dr. Roy Herberger, Dr. E. Connie Mariano, M.D., and Lisa Atkins. In 2007, Mrs. Daniels formalized the group of administrative professionals, now known as XAIA of Arizona.
May 1993Dec 2007

Director of Operations

Greater Phoenix Leadership, Inc.
Directed all business operations for this highly influential CEO-led organization focused on resolving community issues through engagement and collaboration with NFP and civic organizations, government agencies, and academic institutions comprising over 100 entities, with over 250,000 employees – representing nearly one-third of the state’s Top 100 employers. Active and vocal social advocate with a leadership role in the establishment and growth of various community partnerships, community-wide programs and special projects that provide funding, resources, expertise and mentoring to organizations engaged in serving the common good for a broad-spectrum of Arizona residents. Examples are: Neighborhood Partners Inc., Arizona Partnership for Higher Education & Business, Science Foundation Arizona, Communities in Schools of Arizona, Southern Arizona Leadership Council, P-20 – An Approach to Integrated Learning, Jobs for Valley Youth, Violence Prevention Initiative, Partners for the Future program, and Arizona Business & Education Coalition. Instrumental in the initial fundraising efforts for Science Foundation Arizona (SFAz) resulting in more than $2.5 million in funds raised to support SFAz for the first year, with similar annual commitments for the ensuing four years; further resulting in SFAz’s ability to continue to pursue its mission even in the face of $22.5 million in recent state budget cuts. Foreseeing strategic need to strengthen Arizona’s knowledge workforce, advocated the establishment of Arizona Partnership for Higher Education and Business, and collaborated with private industry, Arizona Board of Regents and the universities to enhance the efficiency of the state’s education system. Results include founding of the Arizona Tri U Master of Engineering program which is expected to fill a critical need for 1000 chief engineers in the state by the year 2012.
Apr 1982Oct 1994

Corporate Treasurer & Operations Administrator

Lewis and Sons Air Conditioning Inc.
Assisted in start-up operations of family-owned and operated HVAC contractor. Served as Corporate Treasurer for many years and continue to collaborate with current president/CEO in an advisory capacity.


Jun 2009Present

Bachelor of Interdisciplinary Studies

Jan 2008May 2009

Bachelor of Business Administration

Almeda University

Degree Conferred: May 5, 2009


Undergraduate Studies


High School Diploma

Mesa High School


Social Media
Executive Management
Meeting Minutes
100+ wpm
Adobe Creative Suite 3 Master Collection
Adobe Acrobat
Microsoft Office Professional
Word, Excel, PowerPoint, Outlook, Publisher



Management position where I can effectively utilize my expertise in social media, public relations, program development, and nonprofit organizational management..


I'm an avid volunteer and love to support a good cause. I love to study history, read and write. I'm very creative and love computers. I'm a lifetime learner.

Currently, my focus is on support and promotion of the organizations I care about, building my consulting practice, recruiting people for the next Valley Leadership class, and working on my book about the history of Greater Phoenix Leadership, and its predecessor, Phoenix 40.


Active Member of: Herberger Theater Center Board of Directors, Arizona Small Business Association, Association of Fundraising Professionals (Phoenix Chapter), American Red Cross Grand Canyon Chapter (Community Leaders Breakfast Committee), Women's Help Network, Arizona-Mexico Commission (Education and Arts & Culture Committees), Americans for the Arts, Arizona Citizens for the Arts, Valley Leadership Alumni Association, National Association for Female Executives, American Business Women's Association, National Association of Professional Women, and American Society of Notaries. Founding Member of: XAIA of Arizona, National Campaign for Tolerance and National Trust for Historic Preservation. Past Director and Program Committee Chair of Executive Women International, and Past Chair of the Community Service Committee of the National Association of Administrative Professionals.


Areas of Expertise: Nonprofit Management, Management Consulting, Business Operations, Consulting, Start-ups, Social Media, Board Structure/Development, Strategic Planning, Finance, G/L, GAAP, Budget Planning, Tax, Audit/AUP, Program Development, Project Management, Public Relations, Event Planning and Coordination, Collaboration, Strategic Partnerships, Research, Analysis, Fundraising, Fund Development, Garnering Resources, Legal, Safety, Compliance, Human Resources, Compensation, Benefits, 401k, Deferred Income, 457b/f, Staff Management, Supervision, Training, Interviewing, Hiring, Evaluations, Conflict Resolution, Terminations, Contract and Lease Negotiations, Copy Writing, Proofreading, Graphic & Web Design, Editing, Publishing, Windows Server Systems Administration, Computer Software/Hardware, Networking, Programming, and Disaster & Recovery.


Highly regarded, visionary entrepreneur, social media consultant and business strategist with demonstrated track record of accomplishments for the common good, while employed in senior level executive leadership positions for organizations that facilitate vital services to under-served members of Arizona’s local communities. Consummate professional whose passion for excellence, talent for obtaining resourceful solutions, contagious ability to motivate and influence others, and capacity to flourish in both prosperous and challenging economic times, has had a constructive effect on furthering numerous social issues and improving the lives of countless individuals and families throughout the State of Arizona.

Samples of My Work