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John Heaton is Chief executive of The Bewtting and Gaming Consultancy.

Until January 2004 he was Chief Executive of the UK Tote, then a £1.5 billion turnover company which holds the exclusive licence to operate pool betting on horseracing in the UK and employs over 4,000 people. Customers can bet direct with the Tote or through third party Bookmakers and overseas operators. The Tote is also a bookmaker and has the fifth largest chain of betting shops in Britain (520 shops), together with a substantial telephone betting business and a growing Internet business. John had been with the Tote for 21 years during which time he fulfilled a number of key roles including In-house Lawyer, Commercial Director and IT Director. In addition, he spearheaded the Tote's bid to run the National Lottery in conjunction with Autotote. From July 2006 until May 2007 John was Chief Executive of Interactive Gaming Holdings an AIM listed company operating the on-line Heathorns and Premierbet brands.

A qualified lawyer, John was Chief Executive of the Tote for seven years. He has advised government on the implementation of new betting legislation and regulation and has himself drafted statutes extending the Tote's powers. With an unparalleled and unique knowledge of both bookmaking and pool betting John was President of the European pool betting organisations and was guest speaker at a number of conferences worldwide. During his extensive career in the Betting and Gaming Industry he has studied racing industries throughout the world and brings a wealth of knowledge to advise clients on existing or new ventures.

Work experience

Jun 2007Present


The Betting and Gaming Consultancy

The Betting and Gaming Consultancy was established by John Heaton in recognition of the unprecedented growth in the gambling industry over the last few years and the demand for experienced, "hands-on" assistance to develop betting and associated businesses worldwide. We offer practical assistance in the development of betting and gaming businesses both in the UK and overseas.


Sep 1972Jun 1975

LLB (Hons)

Sheffield University