Caroline A. Keddy

Savvy community involvement executive with 15 years success developing and executing best practices international corporate communications for publicly traded extractive natural resources companies and energy brands. Agile communicator, leading change, engaging stakeholders, empowering teams, building programs, negotiating smart partnerships, and mobilizing resources to deliver powerful business and societal impact.

SELECTED SKILLS:

Communications & Public Relations | Coalition and Consensus Building | Strategy & Tactical Execution | Advocacy & Grassroots | Community Engagement | Project Management | Social Performance | Partnership Building | Social Media & Marketing | CSR | Industry Messaging | People Leadership

Past President, Managing Editor, Spokesperson and Writer

NaturalGasEurope.com | NaturalGasAisa.com | NaturalGasAmericas.com 

• Launched online engagement platforms organically, directed towards the stakeholder spectrum in natural gas matters impacting Europe, Asia and the Americas. Promoting and providing the latest natural gas news, facilitating public and industry dialogue and understanding of important matters such as exploration, development, environment, economy, regulations and energy security. Producer of events and publications.  
• World class user engagement;  global readership and industry segmentation includes: governments and business decision makers, policy and regulatory influencers, investors, journalists, knowledge and research institutions, media, E&P, utilities, NGOs, eNGOs, energy services and consultancy.
• Oversaw operations; including, the editorial budget and calendars, revenue generation, industry relations and partnerships, daily topic creation and content for the online communities. Hired and managed internal teams, freelance writers and expert contributors.  Successfully at continually boosting viewership and revenues.

Founder of  two communications , PR and stakeholder relations consulting firms focused on navigating  executives and publicly traded companies in the competitive fast-paced and compliance driven oil, gas and natural resource marketplaces. (2005- May 2015).

• High Impact-Corporate Engagement: Developed and maintained network of C-suite and senior level contacts with leading energy industry business, government, nonprofit and community organizations. Leverage this earned network to create strategic partnerships and initiatives that helped clients achieve strategic communications goals and realize stakeholder and public engagement impact.
• Deliver strategic communication advice, support and plans to Chief Executives, and Board of Directors; instrumental in client CEO being awarded Ernst and Young's Entrepreneur of the Year.
• Spearheaded company and CEO brand building, positioning strategies and shared value based initiatives  for several NASDAQ, TSE and Frankfurt listed natural resources companies; accelerating business growth, market-share and online and traditional media visibility exponentially.
• Innovative CSR embedded corporate communication, social marketing and PR strategies, plans, and programs includes delivering an extractive natural resources client traditional and social media coverage valued in excess of $1 million in year one of services.
• Conducted audits and authored strategic reports: Shale Gas Social Media and Reputational Insights, Water and Hydraulic Fracturing, EU Government Relations and Policy, Social Risk Management, In-Depth Stakeholder Insights, Country Reviews, SWOT Analysis of the Key Proponents and Comprehensive Marketing Maturity Studies.

• Accountable for pro-actively identifying potential regulatory and social performance issues and assessing their associated non-technical risks in order to protect the reputation of clients, their stakeholders and business revenues.

SHOWCASE CLIENT:

• Retained as Principal Consultant to spearhead the creation of a new European Onshore Energy Association (EOEA) based in Brussels, Belgium. Secured Board of Directors and executive level support for the complex Alliance Plan. Formed the operating infrastructure and established all CSR, communications, marketing, membership, media/advertising and public relations objectives, strategies and plans.

• Designed strategic PR and media programs to advocate to European Union government regulators and publics as to the scientifically validated safety of shale gas and hydraulic fracturing, allowing unconventional gas proponents to maintain this critical multi-billion dollar market.

• Collaborated with APCO Worldwide on European water, oil and natural gas focused Political Elite Interviews, Print Media Audits and Reports.

• Created new Alliance brand and delivered MARCOM materials, digital property and online content in five languages; designed to influence  the onshore energy advocacy efforts in five EU markets (Spain, Germany, Poland, UK and France) to support the new Alliance and the European onshore energy industry.

• Certificate Global Oil & Gas Management, Thunderbird School of Global Management, Arizona, USA.  (2014).
• Bachelor of Arts, Major Sociology, University of British Columbia (1994).
• Certificate Foundations Public Participation, International Association  for Public Participation, (IAP2)  2014.
• Certificate Social Enterprise, Global Health University (2014).
• Candidate: Certificate in Conflict Resolution, Specialize: Negotiations, JIBC.
• Spanish Language Studies, UNAM, Mexico City, Mexico and San Jose, Costa Rica.
• Various Conferences and Professional Training Programs; Enform eGSO Completion.

• NetImpact – Professional Member  | Social Enterprise Alliance - Member
• Shared Value Initiative – Professional Member
• International Association for Public Participation (IAP2 Canada) – Member
• International Association of Business Communicators (IABC)–  Member
• Canadian Association of Management Consultants – Professional Member
• BC Technology Industry Association (BCTIA)– Professional Member
• Canadians For A New Partnership – Professional Member
• Canadian Community for Dialogue and Deliberation– Professional Member
• Community Volunteer: Co-Chair PAC, Irwin Park Elementary (2 years); Coach, West Vancouver Little League (4 years); Fundraising: Kidney Foundation, Disabled Skiers BC.

Manager, North America Channel Sales | Tarantella | 1998-2005 | Based in Santa Cruz, CA., USA.

Manager, Channel Sales | Santa Cruz Operations | 1996 - 1998 | Based in Toronto, ON, Canada.