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Michael Winters

Startup Product and Operations Executive

Work experience

Jan 2014Mar 2015

VP Product

Triggit, Inc.
  • Filled Triggit's first dedicated product role
  • Launched Triggit's industry-first native dynamic retargeting platform: managed partnerships and technical integrations with 3 native ad exchanges 
  • Managed rollout of an overhauled bid optimization platform, leading to a 10% increase in month-over-month top-line revenue and 50% decrease in manual operational work for client services team
Jan 2012Dec 2013

VP Accounts

Triggit, Inc.
  • Oversaw client relationships in US, Brazil, EMEA, and APAC during company's growth from <$5M to $20M in annual revenue following launch of market-leading Facebook Exchange (FBX) platform
  • Built and managed team of 12 total client services and operations employees 
  • Hired company's first two international operations employees in Sao Paulo, Brazil to support Brazilian customers locally; trained and managed Brazilian team both in- person and remotely
Sep 2009Dec 2011

Account Manager, Account Director

Triggit, Inc.
  • Joined 4-person, pre-Series A startup as the first client services and operations employee as the company's first non-cofounder hire
  • Coordinated with engineering team to deliver company's first market-ready product in Q1 2010
  • Oversaw sales operations, technical integrations, relationship management, and analysis for all clients (50+) before hiring first 3 additional operations employees 
Jul 2008Sep 2009

Operations Associate

Google, Inc
  • Managed advertiser book of business to maximize client return on investment and increase revenue; 6% week-over-week revenue growth in Q2 2009, including 27.9% growth in high-potential accounts
  • Tracked revenue and account progress goals for a 50-person team and prepared detailed report for senior management on a weekly basis
  • Provided individualized consulting and account development to small and medium businesses using Google AdWords; solved problems and explained complex topics via phone and email communication


Aug 2004May 2008

B.A. Public Policy Analysis; Minor in Entrepreneurship (Scientific Track)

University of North Carolina at Chapel Hill
  • Overall G.P.A. 3.60
  • Major GPA 3.70
Jan 2006Apr 2006

Honors Semester in London

University of North Carolina at Chapel Hill:
  • Semester-long study abroad program in London, UK
  • One of twenty-one students to take classes taught by distinguished professors from universities in the London area



Silicon Valley startup experience ranging from early-stage, pre-revenue to $25MM+ in annual revenue

Product Management

1+ years running product team and all product development initiatives at ad technology company

Client and Partner Relationship Management

Partner manager for US Fortune 500 retail and travel clients & top Brazilian e-commerce clients


Implemented sales engineering, technical integration, and campaign optimization / analysis processes for 12-person client services team.