- Lewiston US-NY
- [email protected]
Graduated Magna cum Laude
Specializes in creating strategy and writing copy to execute the strategy. Copy educates prospects, communicates the true value of client offerings, and speaks to multiple players in the buying process to move prospects to next stage in the sales & marketing funnel. Strategy and copy generates leads, builds reputation as thought leader, helps close sales.
Writes search engine optimized websites and web content using key words provided or does research required to identify key words for clients. Provides title tags, keywords, page descriptions, and headline tags for each page written so your web designer doesn't have to try to figure out what they should be. Optimizes existing sites. In addition to website content writes white papers / special reports, ebooks and manuals, articles, and newsletters.
Works closely and effectively with designers to create and write effective print ads, advertorials, corporate catalogs, white papers, e-books, product / premium packaging, sales kits, direct mail pieces, web sites, and blogs (scroll down to see select samples of work).
Has taught seminars on effective business writing since 1986.
New Jersey Association of Women Business Owners, Atlantic-Cape May Chapter
Vice President of Marketing, 2008 - 2010
Board Secretary, 2008
United Way of Atlantic County
Marketing Committee, member - 2008
Provides marketing consulting / coaching in addition to or separate from copywriting. Works with clients to create strategy to accomplish lead generation, relationship nurturing, and / or closing sales. Conducts small group programs to support small business owners in strategy creation and execution -- participation limited to maximum of 10. Works one-on-one with some clients.
If your project requires creative support Winnie can include the price for that in the cost or she can refer you to one of her colleagues who will give you a price. Those she works with and refer to are listed below in alphabetical order.
Winnie has other colleagues who provide business consulting, public relations, and other skills your project may need.
Contact her at winnie at winnieanderson dot com for referrals (close the spaces and insert appropriate symbols)
Account Executive / Copywriter and virtual event support for HRMarketer.com. Handled accounts / virtual support for:
As an independent consultant I worked with:
Atlantic County Women's Center
CBT Technologies (now Univers Workplace Solutions)
JAH Meeting Planners
Kamis Imprinted Products, LLC
Pinnacle Entertainment (Atlantic City, NJ)
Showboat Casino Hotel
Synergy Design Studio
Experience through Abiah, LLC includes strategy, copywriting, and concept creation for:
As a freelance trainer with Atlantic Cape Community College I designed and taught programs for the following:
Freelance writing projects were done for:
Regular columnist for Atlantic City Weekly's twice-annual job fair supplement.
Helps clients maximize their marketing budgets by creating and executing strategies to get their messages out to the ideal target audience in the most efficient and powerful manner possible using an integrated approach that leverages web-based tools including social networking, social bookmarking, and other social communication vehicles.
Creates and Executes Marketing Strategy for Small Businesses
Who are Ready to Make Their Next Big Leap
Strategic thinker and creative professional develops and executes an integrated marketing strategy to consistently position your business as the leader in your segment, attract more of your best customers, and close more sales. Handles virtually all of the marketing tactics with her team of professionals at Virtual Marketing Mavens. Repurposes your content for use across marketing channels including social media and video.
Winnie's integrated marketing strategy, copywriting, and relationship building....
Winnie has written copy for a range of business to business and business to consumer segments including:
Her background in teaching and training equip her with the ability to sell and educate at the same time. Her core strength is in creating educational marketing content that's search engine optimized and moves prospects to the next step in the sales funnel. She uses social media and social networking tools to disseminate the information as far as possible.
Her firm, Virtual Marketing Mavens, provides small businesses with the opportunity to outsource their marketing so they attract more business and make more money with less stress and aggravation.
Winnie is a published author and freelance writer whose articles have appeared in national trade magazines and local newspapers. Her nonfiction manuscript has been endorsed by Ken Blanchard, legendary management guru and author of the classic One Minute Manager and other books.
Winnie is committed to her professional development. She is a Certified Social Marketing Specialist and one of the world's first 50 Certified Personal Branding Strategists. She has been certified as a Senior Professional in Human Resources since 2001. She holds a Masters degree in Human Resources with an undergraduate degree in Education.
*** Ignore the comments in the experience area that say "last used less than one year ago." That's a quirk in the Visual CV system. ***
2008 to Present Independent copywriter, marketing consultant / coach
2006 to 2008 Abiah, LLC -- Brand Strategy & Design -- Copywriter & Brand Strategist
1999 to 2006 Independent Career / Business Strategist
1997 to 1999 American Red Cross -- Last position held was Director of HR and Chapter Operations
1990 to 1997 Showboat Casino Hotel -- Last position held was Education & Development Manager
September 15 2009
Feeds, Fans, and Tweets: Using Social Media to Build Your Brand, And Attract Better Leads.
Atlantic-Cape May NJAWBO Chapter meeting, Somers Point, NJ.
Using Social Media and Educational Content to Market Your Small Business
Interviewed on business talk radio program -- M4: Management, Money, Marketing, and Music.
New Jersey Association of Women Business Owners (NJAWBO) Conference
Topic -- How to Use Educational Marketing to Grow Your Brand, Attract Better Leads, and Close More Sales
Get a copy -- Visit her website and receive a copy of this presentation along with the narrative notes.
Appears on radio, speaks to professional groups, conducts workshops on: brand building, marketing strategy, lead generation, and social media marketing.
In October 2009 begins providing "Marketing Minute" tip series for M4: Management, Marketing, Money and Music radio show heard on Tuesdays, 4pm to 6pm on WLFR.FM.
Weekly columnist on social media tools for gojanenews.com.