Download PDF

Winnie's Portfolio

Certifications

360 Reach Analyst

Reach Communications Consulting

Certified Personal Branding Strategist

Reach Communications Consulting

Certified Employment Interview Professional

Professional Association of Resume Writers / Career Coaches
Jan 2001Jan 2015

Senior Professional in Human Resources

HRCI / Society for Human Resources Management
This certification was earned through a review of my work background and education and by successfully completing a scored examination. I consider completing this certification as a great triumph because I was in a serious car accident less than two years before I sat for the exam.

Skills

Technology & Social Media
Technology Skills   Basic HTML Content Management Systems Basic web design using template / wysiwyg systems Email distribution tools such as Constant Contact, Aweber, iContact, etc.  
Brand Communication
Develops strategy to convey core brand attributes and brand values to ideal target market.  Creates / translates voice and brand personality through messaging, copy, and vehicles such as newsletters, blogs, sales materials, and social media.   As a human resource professional was skilled at communicating corporate culture and brand attributes to employees and applicant pool. Called on to translate brand to sister facilities.          
Copywriting
See above summary. Specialist in writing educationally focused copy in wide variety of formats including online and offline.  Strategic thinker who focuses deeply on the target audience and the most desired outcome of the organization to create materials that are truly "sticky." This provides tremendous value for clients and extends the life of the marketing materials.
Social Media Marketing
Extensive training in social media from recognized experts in the subject. Participated in 2009 Social Media Summit and certified as a Social Marketing Strategist .   Experienced blogger who wrote and managed blog for past employer that contributed to multiple first page rankings in Google(TM).   Creates and executes social marketing strategy. Speaks, coaches, and trains on how to use social media marketing.   Social Media / Networking tools Blogs (from concept to design, posting, and search engine optimization) Facebook (profiles and pages) Twitter LinkedIn Listservs Forums
SEO Copywriting & Optimization
(The "last used <1>   Writes Search Engine Optimized web content based on key words and phrases supplied by client and does research necessary to identify key terms. Understands how many times keywords and key phrases need to be used to get the most bang without sounding ridiculous or like the piece is just keyword stuffing.   Has written website copy and articles for websites and web distribution through article directories and understands how to modify content to avoid duplicate content penalties from search engines.   Knowledgeable of technical aspects of search engine optimization techniques including title tags, alt tags, and other details. Provides these important tools so your web designer doesn't have to try to figure them out. Or worse...doesn't do them at all.

Letter of Recommendation

Education

Masters

Named to Phi Kappa Phi National Honor Society

Copywriting

Specializes in creating strategy and writing copy to execute the strategy. Copy educates prospects, communicates the true value of client offerings, and speaks to multiple players in the buying process to move prospects to next stage in the sales & marketing funnel. Strategy and copy generates leads, builds reputation as thought leader, helps close sales.

Writes search engine optimized websites and web content using key words provided or does research required to identify key words for clients. Provides title tags, keywords, page descriptions, and headline tags for each page written so your web designer doesn't have to try to figure out what they should be. Optimizes existing sites. In addition to website content writes white papers / special reports, ebooks and manuals, articles, and newsletters.

Works closely and effectively with designers to create and write effective print ads, advertorials, corporate catalogs, white papers, e-books, product / premium packaging, sales kits, direct mail pieces, web sites, and blogs (scroll down to see select samples of work).

Has taught seminars on effective business writing since 1986.

Associations / Organizations

New Jersey Association of Women Business Owners, Atlantic-Cape May Chapter

Vice President of Marketing, 2008 - 2010

Board Secretary,  2008

United Way of Atlantic County

Marketing Committee, member - 2008

Marketing Consulting & Coaching

Provides marketing consulting / coaching in addition to or separate from copywriting. Works with clients to create strategy to accomplish lead generation, relationship nurturing, and / or closing sales.  Conducts small group programs to support small business owners in strategy creation and execution -- participation limited to maximum of 10. Works one-on-one with some clients.

Colleagues

If your project requires creative support Winnie can include the price for that in the cost or she can refer you to one of her colleagues who will give you a price. Those she works with and refer to are listed below in alphabetical order.

  • A.R.B Art
  • Sue Brettell, ID-Creative Solutions
  • Creative Bone Marketing

Winnie has other colleagues who provide business consulting, public relations, and other skills your project may need.

Contact her at winnie at winnieanderson dot com for referrals (close the spaces and insert appropriate symbols)

Experience

Account Executive / Copywriter and virtual event support for HRMarketer.com. Handled accounts / virtual support for:

    nowHIRE
    LeadershipIQ

As an independent consultant I worked with:

Atlantic County Women's Center

CBT Technologies (now Univers Workplace Solutions)

JAH Meeting Planners

ID-Creative Solutions

Kamis Imprinted Products, LLC

Manna (Restaurant)

Pinnacle Entertainment (Atlantic City, NJ)

Showboat Casino Hotel

Synergy Design Studio

Experience through Abiah, LLC includes strategy, copywriting, and concept creation for:

  • American Abstract Agency
  • Atlantic Medical Imaging 
  • British Institute of Homeopathy
  • Capstone Legacy Foundation
  • Center for Neurological & Neurodevelopmental Health (CNNH)
  • Christian Retailers Tradeshow
  • Cleanlines Painting
  • East Coast Roofing & Siding
  • Emergency Cardiac Imaging
  • Flagg Group
  • Manna
  • Thomas Heist Insurance
  • Video Taping Service (VTS)

As a freelance trainer with Atlantic Cape Community College I designed and taught programs for the following:

  • The Press of Atlantic City
  • Borgata
  • Caesar's Casino Hotel 
  • Trump Plaza
  • Trump Marina
  • Trump Taj Mahal
  • Harrah's

Freelance writing projects were done for:

Foundations, Inc.

Regular columnist for Atlantic City Weekly's twice-annual job fair supplement.

Social Media Marketing

Helps clients maximize their marketing budgets by creating and executing strategies to get their messages out to the ideal target audience in the most efficient and powerful manner possible using an integrated approach that leverages web-based tools including social networking, social bookmarking, and other social communication vehicles.

Background Summary

Creates and Executes Marketing Strategy for Small Businesses

Who are Ready to Make Their Next Big Leap

Strategic thinker and creative professional develops and executes an integrated marketing strategy to consistently position your business as the leader in your segment, attract more of your best customers, and close more sales. Handles virtually all of the marketing tactics with her team of professionals at Virtual Marketing Mavens. Repurposes your content for use across marketing channels including social media and video.

Winnie's integrated marketing strategy, copywriting, and relationship building....

  • Broke lead generation results for a single email campaign by 400%.
  • Led a company to multiple first page rankings in the search engines for highly competitive key words.
  • Stopped a sales slump and generated $400,000 in revenue in four months, setting a record for a 28-year old business.
  • Created pre-opening buzz for a local restaurant resulting in a successful opening year in a highly seasonal market. The restaurant quickly out grew its space and had to move to a bigger location.
  • Drove a steady stream of traffic to a health care provider's first trade show booth generating so many leads the event was deemed a success by company executives.
  • Captured attention of local newspaper's Business Editor leading to a front page, full page article / profile and photos of the client and the business.
  • Brought a small business online, streamlned sales message, created positioning focus.

Winnie has written copy for a range of business to business and business to consumer segments including:

  • Health Care
  • Advertising
  • Insurance
  • Home Improvement
  • Education
  • Management Consulting
  • Real Estate

Her background in teaching and training equip her with the ability to sell and educate at the same time. Her core strength is in creating educational marketing content that's search engine optimized and moves prospects to the next step in the sales funnel. She uses social media and social networking tools to disseminate the information as far as possible.

Her firm, Virtual Marketing Mavens, provides small businesses with the opportunity to outsource their marketing so they attract more business and make more money with less stress and aggravation.

Winnie is a published author and freelance writer whose articles have appeared in national trade magazines and local newspapers. Her nonfiction manuscript has been endorsed by Ken Blanchard, legendary management guru and author of the classic One Minute Manager and other books.

Winnie is committed to her professional development. She is a Certified Social Marketing Specialist and one of the world's first 50 Certified Personal Branding Strategists. She has been certified as a Senior Professional in Human Resources since 2001. She holds a Masters degree in Human Resources with an undergraduate degree in Education.

*** Ignore the comments in the experience area that say "last used less than one year ago." That's a quirk in the Visual CV system. ***

Work History Overview

2008 to Present  Independent copywriter, marketing consultant / coach

2006 to 2008  Abiah, LLC -- Brand Strategy & Design -- Copywriter & Brand Strategist

1999 to 2006  Independent Career / Business Strategist

1997 to 1999 American Red Cross --  Last position held was Director of HR and Chapter Operations

1990 to 1997 Showboat Casino Hotel -- Last position held was Education & Development Manager

Presentations

September 15 2009

Feeds, Fans, and Tweets: Using Social Media to Build Your Brand, And Attract Better Leads.

Atlantic-Cape May NJAWBO Chapter meeting, Somers Point, NJ.

August 2009

Using Social Media and Educational Content to Market Your Small Business

Interviewed on business talk radio program -- M4: Management, Money, Marketing, and Music.

June 2009

New Jersey Association of Women Business Owners (NJAWBO) Conference

Topic --  How to Use Educational Marketing to Grow Your Brand, Attract Better Leads, and Close More Sales

Get a copy -- Visit her website and receive a copy of this presentation along with the narrative notes.

Speaking / Training

Appears on radio, speaks to professional groups, conducts workshops on: brand building, marketing strategy, lead generation, and social media marketing.

In October 2009 begins providing "Marketing Minute" tip series for M4: Management, Marketing, Money and Music radio show heard on Tuesdays, 4pm to 6pm on WLFR.FM.

Weekly columnist on social media tools for gojanenews.com.