Winnie's Portfolio

Certifications

Certifications

360 Reach Analyst

Reach Communications Consulting

Certified Personal Branding Strategist

Reach Communications Consulting

Certified Employment Interview Professional

Professional Association of Resume Writers / Career Coaches
Jan 2001 - Jan 2015

Senior Professional in Human Resources

HRCI / Society for Human Resources Management
This certification was earned through a review of my work background and education and by successfully completing a scored examination. I consider completing this certification as a great triumph because I was in a serious car accident less than two years before I sat for the exam.

Skills

Skills

Technology & Social Media

Technology Skills   Basic HTML Content Management Systems Basic web design using template / wysiwyg systems Email distribution tools such as Constant Contact, Aweber, iContact, etc.  

Brand Communication

Develops strategy to convey core brand attributes and brand values to ideal target market.  Creates / translates voice and brand personality through messaging, copy, and vehicles such as newsletters, blogs, sales materials, and social media.   As a human resource professional was skilled at communicating corporate culture and brand attributes to employees and applicant pool. Called on to translate brand to sister facilities.          

Copywriting

See above summary. Specialist in writing educationally focused copy in wide variety of formats including online and offline.  Strategic thinker who focuses deeply on the target audience and the most desired outcome of the organization to create materials that are truly "sticky." This provides tremendous value for clients and extends the life of the marketing materials.

Social Media Marketing

Extensive training in social media from recognized experts in the subject. Participated in 2009 Social Media Summit and certified as a Social Marketing Strategist .   Experienced blogger who wrote and managed blog for past employer that contributed to multiple first page rankings in Google(TM).   Creates and executes social marketing strategy. Speaks, coaches, and trains on how to use social media marketing.   Social Media / Networking tools Blogs (from concept to design, posting, and search engine optimization) Facebook (profiles and pages) Twitter LinkedIn Listservs Forums

SEO Copywriting & Optimization

(The "last used <1>   Writes Search Engine Optimized web content based on key words and phrases supplied by client and does research necessary to identify key terms. Understands how many times keywords and key phrases need to be used to get the most bang without sounding ridiculous or like the piece is just keyword stuffing.   Has written website copy and articles for websites and web distribution through article directories and understands how to modify content to avoid duplicate content penalties from search engines.   Knowledgeable of technical aspects of search engine optimization techniques including title tags, alt tags, and other details. Provides these important tools so your web designer doesn't have to try to figure them out. Or worse...doesn't do them at all.

Education

Education