Win Choy

Work History

Work History
Jul 2012 - Present

Senior Sales Manager, Daily Deals

Groupon Hong Kong

Groupon HK  (Hong Kong #1 Group Buying platform)

Public Company; 150 employees; Internet Industry

July 2012 – Present (1 months)

Promoted to Senior Sales Manager, Daily Deals on 16 July 2012.

Being the top performance at F&B segment in the last 9 months, 228 contracts were closed in 12 months.

Established key & strategic partnerships with renowned F&B accounts such as Super Star Group, Tai Hing Worldwide Development, Sportful Garden, Langham Hotel etc. Solely responsible for structuring and launching 5 campaigns in total and generated gross revenue over $ 3 million (HKD).

Directly trained and mentored 5 junior sales consultants, from tailoring sales strategies and coaching best practices of deal structuring & pitching. Total of 29 contracts were closed in the first month, brought in over $1 million (HKD) in gross revenue.

Monitored a team of 15 consultants for reaching sales weekly target and monthly target. Tailored made individual target for each consultant based on their strengths and weaknesses. 

Jul 2011 - Jul 2012

Sales Manager, Daily Deals

Groupon Hong Kong

Groupon HK  (Hong Kong #1 Group Buying platform)

Public Company; 150 employees; Internet Industry

July 2011 – July 2012 (12 months)

Being Top Performer of F&B vertical of Groupon’s daily deals team in Q4 2011 and Q1 2012. Personally generated and responsible for over 65% of monthly net profit target of Groupon HK’s Food & Beverage vertical, circa $0.7 million (HKD) monthly.

Established key & strategic partnerships with national key accounts such as Dining Concepts, Al Dente Group, Pacific Coffee Company, Pizza Express, PressRoom Group, Mona Lisa Bridal Salon. Solely responsible for structuring and launching 10 campaigns in total and generated gross revenue over $4 million (HKD).

Directly responsibly for over 500 active accounts across F&B, Beauty, Entertainment and retail products.  Bought in over $20 million (HKD) in gross revenue with net profit of over $6 million (HKD) within 10 months since joining, Average growth of 25% in revenue month to month.

Directly trained and mentored two junior sales consultants, from tailoring sales strategies and coaching best practices of deal structuring & pitching. Each trainee resulted in netting 10 new contracts within first month of joining. 

Liaised with internal marketing team to structure and launch tailor-made marketing campaign for key accounts including Facebook advertising, fans page setup, online banner in HK forum (Discuss and Uwant), magazines advertising, newspaper advertising. This includes media events organization together with in-house loyalty program establishment.

Mar 2011 - Jul 2011

Marketing Manager

Spot On Printing Solutions Co.

Spot on Printing Solutions Co. (with factory in Shenzhen, China)        

Private Company; 150 employees; Manufacturing Industry

March 2011 – July 2011 (4 months)

Set up a sales office in HK with factory based in Shenzhen, China.

Lead the sales team to grow business in HK as well as responsible for the P & L of the HK office by offering printing and paper products to overseas client. (mainly European and United States Markets).  

Directly trained 3 sales consultants in HK, they bought in total 3 orders in the first months and generated gross revenue over $450,000 (HKD).

Dec 2004 - Mar 2011

Marketing Manager

Qualita Magnetics Ltd.

Qualita Magnetics Ltd. (China #1 seller of Flexible Magnets)

Private Company; 300-500 employees; Manufacturing Industry

December 2004 – March 2011 (6 year 3 months)

Fast track promotion over a six-year period, ahead of typical progression, through a series of field sales and marketing roles.

Hired to lead sales reorganization for new product line with full P&L responsibility. I am responsible the product line expansion for sustained profit growth for Europeans and United State markets and developing hi-performance sales team. 

Established dedicated sales team of 10 in China for the local market, bought in RMB$500,000 in the first two months with minimal investment.

Providing leadership to staff of 350, encompassing 320 production and 30 sales in one sales office in HK, one sales office in China and two manufacturing facilities in China.

Manage key account and product management, contributing over 50% to company’s profitability, Sales increased by 35% in 12 months; 105% in 24 months. Positioning company as a market leader and achieving significant revenue and profit improvement.

Nov 2003 - Nov 2004

Marketing Executive

Science Workshop Ltd.

Science Workshop Ltd.(Hong Kong)

Private Company; 50 employees; Education Industry

Nov 2003 – Nov 2004 (12 months)

Recruited to develop new marketing strategies for potential customers and undergo different marketing campaigns, including online advertising through Google and Yahoo.

Challenged to drive revenue growth by exploring new business opportunities with school, clubs and recreation centers.

Liaison with school for partnership through Institutional Programs, I have successfully invited 8 schools for the partnership (including 2 international school and 6 local school) , fully utilized the in-house expensive teachers (English native speakers) in different locations in HK, not limited to our two workshops in HK side (Central and Causeway Bay)

Jan 2001 - May 2003

Marketing Executive (internship program)

Pure and Natural Cane Juice Co.

Private Company, 10 employees, Retail Industry.

Jan 2001 – May 2003 (2 years 4 months)

Hired to assist the newly set up company in Melbourne. Conducted market research and developed go-to-market strategy and promotion themes of our beverages.

Supervised a team of 6 persons for promoting our beverages in different channels, retail shops, news agencies and restaurants etc.

Liaison with vendors and suppliers for pricings, logistic arrangement and payment terms.

Responsible for setting up a food kiosk at 5 events and funfairs to promote our beverages product.

Nov 2000 - Feb 2001

Market Research Assistant (summer job)

Nielsen Hong Kong

Nielsen Hong Kong (Global Leader in Market Research Industry)

Private Company; 200 employees; Market Research Industry

Nov 2000 - Feb 2001 (3 months)

Recruited to assist for the new project to study consumer behaviors on household goods at supermarket. (a scanner is installed at the household, the consumers will scan all the products that they have bought from super market, data will be transmitted to our department for further analysis.)

Monitor and communicate with the selected consumers if they have done the process correctly in order to get the most accurate data for the report.

Collect and check the data from selected consumers, update the database for senior checking. 

Education

Education
Sep 2003 - Aug 2004

Postgraduate Certificate of Professional Accounting

The City University of Hong Kong
Jun 2000 - Jun 2003

Bachelor of Commerce

The University of Melbourne (Australia)
Mar 1999 - Jun 2000

Foundation Course

Trinity College
Sep 1993 - Dec 1998

Rosaryhill School

Leadership roles

Professional skills program at University of Melbourne, 2003

Evaluation Guide at University of Melbourne during Discover Day, 2002Students host at University of Melbourne during the Orientation Week, 2002Chairperson of Rollerblade club at Rosaryhill School (Hong Kong), 1999-2000Chairperson of House Captain Liaison Committee at Rosaryhill School (Hong Kong), 1999-2000House Captain of Flamingo House at Rosaryhill School (Hong Kong), 1999-2000Sport Captain of Flamingo House at Rosaryhill School (Hong Kong), 1997-1998

Interests

Tennis

Swimming

Golf

References

Mr. Geoffrey Wong

Managing Director

Qualita Magnetics Ltd.

Tel: 29510778

Mr. David Chin

General Manager

Pure and Natural Cane Juice Co.

Tel: +61 411132888

Ms. Rita Wong

Secondary School Teacher

Rosaryhill School

Tel: 2572 0228

Skills

Computer Skills:

Microsoft Office, Microsoft Windows, Mac OS, Photoshop and Adobe Illustrator

Language Proficiency:

Spoken Languages:

Native Cantonese, Fluent in English, Fair in Mandarin & Taiwanese

Written Languages: 

English and Chinese

Praises

“Indeed it was a very successful campaign with excellent results. Compliments to your team on their great work. Especially would like to extent my thanks to Winnie for her great efforts at setting up our deal and good follow-up service, always keeping me updated and answers to my question promptly.”

Joseph Vieira – Owner, La Maison (French restaurant, HK)

“I need to take this opportunity to thank you everyone in Groupon who assisted our promotion deal in the past few days, especially Winnie. She managed everything so well. We will definitely come back to Groupon and introduce Winnie to our business friends! Once again, thank you for all the hard work! We are highly appreciated it!”

Kathy Yeung – Owner, Jenova (Watches from Italy)

"Winnie is a hardworking, intelligent and responsible person. She performs her duties under minimal supervision. She is self-motivated and would always give her best to her job. She has a very good sense of business and makes well-balanced business decisions from time to time. Her interpersonal and communication skills are excellent and outstanding. We strongly recommend her to any prospective employer."

Geoffrey Wong - Managing Director, Qualita Magnetics Ltd. HK

"It had always been a pleasure working with you. We had an excellent communication, and you did work fast and reliable. I always knew we can trust on you, your understanding and the quality."

Peter Ross - Managing Director, happyROSS GmbH, Germany

"You have been my first Hong Kong contact and always the best. Working with you has always been a pleasure."

Andrea Bonella - Marketing Manager, Fratelli Bonella, Italy

"It always has been a pleasure to work with you. You always understood what we wanted and you were very reactive."

Karine Bai, Production Manager, Imeca, France

"I have enjoyed working with you over the past 6 years and appreciate all your hard work for Capital."

Judy Mann - Managing Director, Capital Design Inc, USA