Work History

Work History
2006 - Present

Marketing and Communications Coordinator

Columbia Centro Universitario

Marketing:Execute integrated marketing strategies, plans and activities to generate leads for the University. Make reports and sales forecast. Tasks include, but are not limited to: drive direct and indirect sales; enhance online dynamics with prospectus students; conceive, develop, coordinate and implemen all types of advertising and promotional campaigns for the University; coordinate marketing activities and other marketing programs with in-house or with external advertising agencies. Supervise all activities of Promoter Team. Manage and implement all aspects (marketing, logistics, on-site management) of promotional (trade shows, road shows) and training events throughout assigned strategic regions and provide training, sales tools and other support to the sales department.Communications: Establish and maintain relationships with associations and user groups. Develop all public relations programs, shift communications plan, manage sponsorships, copywriting and make press release. Mantain media relations, planning all special events, conference or acitvities.Digital: Be responsible for the social media presence and strategy for an Institution using the PDCA Rule (plan-do-check-act). Identify opportunities that will promote growth and engagement on social media sites by contributing and regularly updating external use sites: Facebook, Twitter, LinkedIn, YouTube, Foursquare, and other community sites. Use creative means to drive strong engagement and organic growth of all social media properties to convey a sense of community and build our following based on valuable content and mutual sharing. Execute social marketing campaigns including marketing/new concepts, community-building efforts, emailing campaings and special promotions.

2004 - 2005

Account Manager

Memery Publicity Group

Accounts:Western Bank, Columbia Centro Universitario, Desarrollo Turistico del Oeste, Parador Bahía Salinas

Supervise development of our customer projects by writing news release, advertorials, proposals and other documents for targeted local and regional media. Placing stories on behalf of my clients that support the overall proposed marketing strategy. Creating public relations/marketing plans for clients. Develop story and ideas for clients to maximize media opportunities. Planning and executing press conferences and special events. Campaigns: Managing day-to-day relationships and communications with clients, and make face to face client presentations to improve our Business Portfolio. 

2002 - 2004

Telemarketing Manager

MMM Healthcare

Develops team leader and staff to ensure that the quality standards and productivity objectives were achieved while maintaining a professional work environment. Handles customer calls that have been escalated from associates. Coordinate feedback meetings between team leader, associates, and call monitors from the QC Department. Responsible for employee retention goals and schedule adherence. Interview and hire new associates and supervisors. Responsible for achieving departmental and team productivity goals. Prepares and administers supervisor performance reviews, recommendations for promotions, and salary increases. Responsible for the quality assurance of daily production (phone, offline, and support) and complete CMS eligibility. Responsible for maintaining updated policy/procedure documentation for all Call Center functions. Establishes and manages queue routing priorities and assignments for all contact center functions.

Education

Education

References

Available upon request

Certifications & Licences

Events Planning Certification

Global Institute

Public Relation License–R178

Department of State PR

Aug 2014

Digital Document 

Business Coaching

TISOC

Brand Loyalty

Disney Institute

Sep 2010 - Has no expiration

Digital Document 

Certified Internet Marketer

Internet Marketing Asociation

Objective

To obtain a responsible and challenging position in the field of public relations, marketing, management or any related area where my education and work experience can be useful so I can develop my skills and knowledge.

Special Skills

Mac/PC, iPhone/Android, Hootsuite, CRM Apps Tool - Salesforce and others. Microsoft and Adobe Applications.

Spokesperson, creative and detail-oriented. High experience in online communications, social media and mobile technology.

Thinks like a journalist. Creative developer. Able to work under pressure. 

Strategic Planning: Marketing/Management, Public Relations and Social Media. 

Crisis Control: PR's and Social Media.  

Freelance Works History

Centro de Medicina Primaria | Dr. Eduardo Díaz, April 2008 - Present

Project Management of Electronic Health Record, Office Management,  Special Events, Publications, Personal Exposure, Customers Communications, Professional Representation. 

Columbia Centro Universitario, May 2010 -  January 2011

Faculty Member:  Business Administration in Management.

WOW! Magazine - Orlando, FL,  April 2008 - November 2010

Publication Design, Research, Branding and Awareness, Editorial Writing, Press Release, Management Consultant.

Loviu Boutique, May 2010 

Promotions, Media

Guerrilla Marketing (Creppe Makers), January 2010 - May 2010

Promotions, Strategic Planning 

BelCorp, Puerto Rico May - December 2007

Marketing Research, Manage Special Reward Program

Evento Magazine, January 2006 - Dec 2007

Sales Leader