Marketing and Communications Coordinator
Columbia Centro Universitario
Marketing:Execute integrated marketing strategies, plans and activities to generate leads for the University. Make reports and sales forecast. Tasks include, but are not limited to: drive direct and indirect sales; enhance online dynamics with prospectus students; conceive, develop, coordinate and implemen all types of advertising and promotional campaigns for the University; coordinate marketing activities and other marketing programs with in-house or with external advertising agencies. Supervise all activities of Promoter Team. Manage and implement all aspects (marketing, logistics, on-site management) of promotional (trade shows, road shows) and training events throughout assigned strategic regions and provide training, sales tools and other support to the sales department.Communications: Establish and maintain relationships with associations and user groups. Develop all public relations programs, shift communications plan, manage sponsorships, copywriting and make press release. Mantain media relations, planning all special events, conference or acitvities.Digital: Be responsible for the social media presence and strategy for an Institution using the PDCA Rule (plan-do-check-act). Identify opportunities that will promote growth and engagement on social media sites by contributing and regularly updating external use sites: Facebook, Twitter, LinkedIn, YouTube, Foursquare, and other community sites. Use creative means to drive strong engagement and organic growth of all social media properties to convey a sense of community and build our following based on valuable content and mutual sharing. Execute social marketing campaigns including marketing/new concepts, community-building efforts, emailing campaings and special promotions.