A results proven general management and sales executive with PEPSICO, QUAKER and entrepreneurial ventures, Ken has driven breakthrough profitable revenue growth by:
· Re-strategizing Underperforming Businesses
· Developing Exceptional People and Teams
· Establishing Excellent Customer Relationships and Execution Processes
Having led teams in multiple industries and channels, Ken has directed business segments up to $2B in top-line revenue while driving top 10 percentile share and profit growth. As an entrepreneur, significant education software penetration levels were realized within some of the largest/most challenging school districts including Los Angeles, San Diego, Dade, Broward and Duval counties.
Ken's value proposition is about Leading Change via the use of strong analytics, vision/innovation, customer sensitivity and people/process alignment. This winning formula consistently produces cutting edge insights, resourceful business plans and flawless execution. Correspondingly, Ken utilizes an overall business evaluation framework (Customer, Strategy, People, Systems, and Values), to identify and correct organizational bottlenecks that may hinder total plan optimization.
As President/CEO Test Tools ($1MM), led the acquisition, business plan re-launch and Sales/ Marketing efforts of an Education Software Company ultimately posting 200% increases in customer penetration and 300% growth in direct to consumer purchases. Directed leadership team including Chief Development Officer, Director of Marketing/Support Systems, IT Manager and 5 Sales Reps. Winning strategies included transition to more efficient web-based platform, creation of “white space” product offerings (Spanish), launching Direct-to-Consumer Portal, 75% cost reductions through web-based selling efforts and signing Strategic Alliance Partner.
As VP Change Leadership ($9B), led the strategic development, re-design and implementation of new Quaker Tropicana Gatorade selling force (in conjunction with QTG/Pepsico/Frito Lay customer teams) thus driving unprecedented revenue and profit growth ($712MM / $248MM). Matrix reporting relationship across 3 Divisions/VP's.
As VP/GM South Region ($1.8B), led the organizational transformation and 2 year reversal of business declines resulting in $300MM/$105MM revenue/profit growth (2nd best in US).
As Director/GM Pacific Region ($550MM), led redesign and implementation of a redefined customer facing organization that delivered "best in class" consumer insights/sales increases to major Western U.S. Customers (Safeway, Kroger, Albertsons, etc.).
- Exceeded aggressive revenue and profit plans. Earned #1 Performing Unit two years consecutively.
As Chairman, Board of Governors – FSU College of Business, led the re-engineering of a board turnaround resulting in new board strategic vision, specific objectives and an actionable plan to track accomplishments. Also played critical role to influence the development of a new marketing and branding strategy, a new College wide strategic plan and the implementation of a number of exciting new initiatives, including the Student Leadership Council.