BUSINESS & MARKETING STRATEGY APPLICATIONS:
Strategic Corporate/ Business-Unit Plans
Strategic Marketing Plans
Strategy Alignment & Execution
Environmental/ Competitor Assessments
Strategy Performance Metrics
Media/ PR Planning & Strategies
Viral & WOM Marketing Plans via Social Networks
Affinity, Green, Advocacy, Asset & Cause Marketing Programs
Voice of the Customer Plans
B2B, B2C and P2P Targeted Programs
Strategic Thought Leadership
Branding / Rebranding equity/ value/ metrics/ mapping/ feasibility
Strategic Value Creation Plans
Strategic Mapping/ Scorecards
Client Recruitment/ Retention/ Referrals
Customer Relations Management/ Service Appraisal
Marketing research/ metrics
Targeting analysis/ data mining
Economic Forecasting/ Modeling/ cost-benefit analysis
Crisis/ Continuity/ Sustainability Plans
Sales Force Training & Performance Evaluation
Business Case Modeling
Innovations/ Business Development Plans
Strategic Planning Board Retreats
Digital-Internet-Social Media Appraisals & Plans
Select Business & Marketing Appraisals
KEY MARKETING & COMMUNICATIONS APPLICATIONS:
Formulation and translation of strategies into cost-effective marketing and communications plans.
Execution of strategies and plans to support growth, retention, new product/ program development and enhance competitive advantages.
Establish performance metrics and marketing research/ data analysis to assure and measure the quality, value and cost-effectiveness of marketing and business strategies.
Partner with key stakeholders to create, implement and monitor strategic plans.
Continual expansion of extensive working knowledge of strategic planning, brand management, advertising, marketing, public relations, market segmentation, integrated communications, service development, sales performance, CRM, Digital-Internet-social media and research/planning.
Formation of a framework for the development of corporate strategy and policy and provide input and influence into the corporate strategy process.
Analyzing audience-specific needs and responding with targeted key strategies, messages and communications channels.
Develop and implement an enterprise wide customer experience strategy to enhance customer retention and service.
Ensure strategic alignment between the strategies and objectives with the public’s understanding of the organization’s goals and achievements.
Multiple channel integration, i.e. online, advertising, direct mail, events, digital, social media and others.
Predictive models and metrics.
Develop, implement and continually improve the long-term customer-focused marketing strategy through brand management and e-business.
Ensure consistency and integration of internal communications with external messaging. Build internal alignment and promote organization wide understanding of corporate objectives, initiatives and programs to achieve greater employee effectiveness and engagement.
Build a viable strategic direction through market evaluation, research, quantitative analysis and a sustainable ROI model.
Produce a wide range of communications channels including sales and marketing collateral, presentations and digital-Internet-social media content.
Establish objectives, policies and programs for all marketing activities for the organization including market research, product/ service planning, advertising, brand management and internal / external communications to accomplish organization objectives.
NEW VENTURE, INNOVATION &PRODUCT/ SERVICE DEVELOPMENT APPLICATIONS:
Identification, evaluation & selection of appropriate technology, licensing options or partners
Capital funding/ investment/ capital venture plans (with financial firm)
Strategic business and market planning
Intellectual property assessments
Market opportunity assessment-current & potential new applications
Customer & Market Due Diligence Strategy
Market research/ segmentation, targeting, positioning and branding (STPB)
Competitive assessment/ intelligence
Life cycle planning
Pricing & revenue optimization
Global channel & development
Complete threat/ opportunity assessments
Customer satisfaction assessment
Brand equity analysis
Training- start-ups, business planning, sales, etc.
Thought leadership applications
R&D strategies/ innovations plan
Org. design, merger, partner, alliance, post-integration
Go-to-market decision analysis
Life cycle analysis- plan
Cost-benefit / effectiveness analyses
Executive/ board retreats