As the President of Axxis Sports & Entertainment, William Ekeroth oversees one of the most successful celebrity and athlete marketing companies in the United States. Playing a key role in developing the professional careers of his clients, Mr. Ekeroth utilizes a multifaceted approach to personal brand building in his work. He leverages his prominent position in the entertainment arena to garner a wide array of lucrative commercial opportunities for high-profile individuals such as Kim Kardashian, Shaquille O’Neal, Carmen Electra, Bridgette Marquardt, Holly Madison, and Jenny McCarthy to name a few. Pursuing publishing and licensing deals, merchandising agreements, product endorsements, corporate affiliations, and personal appearances, William Ekeroth devotes a great deal of time and energy to ensuring that everyone he works with receives extensive exposure on local, regional, and national levels. The aforementioned stars comprise only a limited list of the individuals who have benefited from partnering with William Ekeroth over the years. Deeply involved in the music industry since 1991, Mr. Ekeroth laid the foundation for his future accomplishments in event production as an assistant of John Morris, a modern-day icon who helped establish Woodstock as the music festival that defined a generation. Following his tenure as one of Mr. Morris’ partners, William Ekeroth moved on to produce and promote concerts for top-charting artists like Michael Jackson, Metallica, Sting, Prince, Will Smith, The Rolling Stones, and Duran Duran. The founder and creator of "Leather & Laces," a star-studded Super Bowl party celebrating its ninth season in 2012, William Ekeroth also boasts distinction as the man who made 2007’s Saturday Night Spectacular possible. Hosted by John Travolta, Jim Carrey, and Kevin Costner (none of which had ever hosted Parties), this gala stands apart as one of Mr. Ekeroth’s proudest achievements. In addition to Leather & Laces and Saturday Night Spectacular, William Ekeroth has organized and implemented a Fourth of July extravaganza for the city of Allen, Texas, for nearly a decade and continues to co-manage event marketing for Shaquille O’Neal.