Head of e-Business & Innovation
AXA Bank Europe
· Define and lead AXA Bank Europe e-business, e-banking & Digital "Vision &Strategy" (e-channels/front-ends for online activities, Social media, Mobile)
o Defining online services & functionalities (Google Adwords & Map, Facebook CPC, global contracts, CMS, e-mailing platform) & insuring cross branches convergence.
· e.g. :AXA Banque France Mobile Banking: Full Transactional functionalities (consultation & payments) and Multi-Devices (IPhone & Blackberry Apps, Web Browser Rendering). Facebook Game pilot project (Cz & Ch)
o Defining Online KPI’s and related Web Analytics measures & reporting cross branches
· Lead & support European online, e-business operations:
o Coaching & coordinating digital activities and online traffic building, online campaigns transversally with the local branches (Belgium, Switzerland, Czech Republic, Slovakia, France, Hungary, Germany).
§ e.g. :AXA Bank Cz Greenfields retail savings activities: first year results: 35.000 customers acquired (55% online) & 400Mio€ collected
o Lead the Bank Digital Board (members: Branches CEO or Senior Executive)
· Team: 1 direct report, 5 functional reports