Custom

Awards

  • The best e-commerce niche strategy, 2010 AXA Web Awards : AXA Schengen (www.axa-schengen.com )
  • CMS Awards 2008 in the category: content for www.axa-raadgever.be
  • Zlata Koruna (Cz) : “AXA Bank Cz Saving Account” Nominated Product of the year 2010

Objective

With 15 years e-business Management expertise and successful track records, Im' in a psoition to lead a company to next level of their Digital Ambition. I am certain that my skills and experiences when linked with the vision of this company will create profitable results and empower your online visibility.

My background includes more significant experiences in:

  • Online , Web Marketing Strategy & e-commerce expertise (SEO, SEA, acquisition process)
  • Retail banking, Insurance Market, Travel Market & Hospitality Business
  • Internet Banking & servicing usability and customers centricity
  • Extending from inception of an innovative strategies, through preparing and presenting persuasive business plans to the Executive committee
  • Insuring the commercial success of the programs
  • Social Media Strategies

In addition of above experiences, I can offer:

  • Entrepreneurship & settler skills
  • Leadership skills while managing the creative process, motivating and empowering team members, defining & fine-tuning e-marketing plans & projects, and juggling multiple projects. I am a proficient top manager and profit-minded leader
  • Strong communication skills as enthusiasm and an "never give up" spirit

Interest

Sports (Golf, sailing, walking, ski)

Personal development, Leadership, Entrepreneurship, New technologies, Co-creation, Change Management

Reading, traveling, nature  

Summary

Digital Expert (Strategy & Operations), Marketing Technologist with a solid understanding of key drivers for consumers digital purchasing and digital behaviors. Expertise in Inbound marketing , e-commerce, M-commerce, M-payment & Social Media, Social Media Marketing & Driven by Innovation.

"Leadership is the capacity to translate vision into reality." - Warren G. Bennis

Work History

Work History
Nov 2008 - 2012

Head of e-Business & Innovation

AXA Bank Europe

·  Define and lead AXA Bank Europe e-business, e-banking & Digital "Vision &Strategy" (e-channels/front-ends for online activities, Social media, Mobile)

o  Defining online services & functionalities (Google Adwords & Map, Facebook CPC, global contracts, CMS, e-mailing platform) & insuring cross branches convergence.

· e.g. :AXA Banque France Mobile Banking: Full Transactional functionalities (consultation & payments) and Multi-Devices (IPhone & Blackberry Apps, Web Browser Rendering). Facebook Game pilot project (Cz & Ch)

o  Defining Online KPI’s and related Web Analytics measures & reporting cross branches

·  Lead & support European online, e-business operations:

o  Coaching & coordinating digital activities and online traffic building, online campaigns transversally with the local branches (Belgium, Switzerland, Czech Republic, Slovakia, France, Hungary, Germany).

§ e.g. :AXA Bank Cz Greenfields retail savings activities: first year results: 35.000 customers acquired (55% online) & 400Mio€ collected

o  Lead the Bank Digital Board (members: Branches CEO or Senior Executive)

·  Team: 1 direct report, 5 functional reports

2006 - 2008

e-Business Manager AXA Belgium

AXA Belgium
  • Manage, define and conceptualize the B2B, B2B2C & B2C Online communication Channel
  • Creating new and innovative strategy & program, extending from inception of the idea, through presenting a persuasive business plans to the Executive committee and insuring the commercial success of a International B2C Travel insurances project with worldwide online subscription www.axa-schengen.com ; 15.000 New online customers/year
  • Team : 5 direct reports
2002 - 2006

Web Marketing & Extranet Manager

AXA Belgium
  • Management of the B2B, B2B2C e‑communication Channel and e‑Commerce projects
  • Management & Business development of an Extranet Portal Site dedicated to 7.000 Insurances Brokers & Bank Agents offices.
    • Define & develop collaborative content management & publishing process
    • 6.000 pages under management deployed by 80 authors through templates & workflows process
  • Sector Web Project coordinator involving the major Belgian Insurances companies within Brocom
  • Team : 5 direct reports
2000 - 2002

Web Marketing Manager

AXA Belgium Business division
  • Managing the front-end development, the usability and the ergonomic of a Vertical Financial Portal site (B2C) to the local market
  • Team : 2 direct reports (Usability & Content)
1993 - 2000

CEO co-Founder

CEO & Co-Founder SOFRA TRADING Bvba (Start-up)
  • INTERNET activities: Launch & Management of the first European Vertical PortalWeb site dedicated to Hotels and Restaurants' suppliers.
  • Guest Amenities : Trading Amenities in the most exclusive Palaces of France, Belgium and Switzerland
    • One of the "preferred suppliers" of "Relais & Châteaux"
    • Supplying +/- 75% of the European "Leading Hotels of the World"

Education

Education
2008 - 2009

ICHEC

SME's Management training in all related fields

  • Giving the necessary Tools box to create and Manage a SME
    • Management / Leadership
    • Financial
    • People Management
    • Marketing

Skills

Skills

Usability & user experience, customer experience

SEO, SEM, PPC, Affiliate Marketing

Google Adwords Professional  Defing SEO European strategy

social media & Social networks, Viral Marketing

Defining the AXA Bank Social Media approach & strategy Launch of a Savings Facebook Game in Cz

Mobile Marketing , m-Business, Mobile banking

Defining the AXA Bank Europe Mobile banking strategy Implementation of a Mobile Banking plateform in France Full transactional IPhone Apps Blackberry Apps Mobile Browser

Integrated multi-channel marketing

e-banking, Online servicing

Implementation of a Online Bank greenfield project in Czech Republic Management and support for ther Bank entities (Be, FR, CH, HU  )

Online & Digital marketing & strategy

15 years of B2B, B2B2C & B2C Online communication Channel, e-Business, e-commerce successfull track records 

e-Commerce

  Creating new and innovative strategy & program, extending from inception of the idea, through presenting a persuasive business plans to the Executive committee and insuring the commercial success of a International B2C Travel insurances project with worldwide online subscription www.axa-schengen.com ; 15.000 New online customers/year  

Web Marketing, e-Marketing, e-Business

  Leading & Supporting European online & e-business activities in coaching & coordinating Digital activities and online traffic building, online campaigns transversally with the local branches Defining global e-business, e-banking & Digital "Vision & Strategy" (e-channels/front-ends for online & digital activities, Social media, Mobile Banking, Social CRM)

Certifications

Certifications

Google Adverstiser Professional

Google