William Bub

William Bub

Senior Retail Executive

Goal oriented, results-driven leader known for increasing revenue and profits through building strong organizations and creating brand loyalty by running exceptional, customer-friendly stores.Expertise in opening new stores and markets, and growing store count through mergers and acquisitions. Succeeds at maximizing team abilities in any climate including merging cultures and revitalizing underperforming markets.Excels at:

  • Strategic Planning
  • P&L Management
  • Mergers and Acquisitions
  • Real Estate Site Review
  • Succession Planning
  • Creating Customer Loyalty
  • Team Building & Leadership
  • Increasing Productivity by Leveraging Technology 

Work History

Work History

District Manager

Managed 10 stores located in Wisconsin, Nebraska, and Iowa with $70 million annual sales. Key accomplishments:

·Developed District from zero to 10 stores in 1½; years and grew sales to $70 million.

·Achieved $1 million profit after 1½; years of operating 10 - store district.

Jul 2005 - Mar 2009

V.P. of Sales and Store Operations

Party City Corporation

Senior Management team member that grew Party City chain to over 750 stores and $1 Billion in Sales.Responsible for total P&L and Sales for over 400 corporate stores and a field organization with over 5,000 associates and 8 direct reports.Successfully increased comp store sales and profits every year.Key accomplishments:

  • Rebuilt organization, developed new culture of discipline, and raised the “Storemanship” standards throughout chain by restructuring field organization.
  • Served as key strategist fully integrating 173 store chain into existing organization.Developed business model; devised execution plan and coordinated with stakeholders on all aspects of integration: Human Resources, operation procedures and blending of cultures within 12 month timeframe. Achieved $1.5 million savings in field payroll by consolidating regions.
  • Converted entire chain to centralized replenishment. Significantly impacted stores by improving in-stocks to 98%, reducing inventory levels by 15%, and shifted buying process from GM to corporate office saving stores over $2 million in payroll.
  • Re-engineered receiving and freight flow process. Leveraged technology and simplified processes, introduced RF hand held units, scheduled incoming deliveries and implemented ASN receiving procedures. Increased freight processing speed and accuracy at store level and reduced labor by $3 million.
  • Designed and implemented Mystery Shop program that measured service, cleanliness, in-stocks and shopping experience.Published results monthly and factored into managers’ annual bonus program. Moved metrics from 90% to 94% over 3 years.
Dec 1998 - Jun 2005

Regional Vice President

Party City Corporation

Managed 13 - state region with $200 million annual sales and EBITDA $28 million. P&L responsibility for 102 stores. Supervised 9 District Managers, 2 Regional HR Managers, and 2 Regional Loss Prevention Managers. Key accomplishments:

·Increased EBITDA from $15 million to over $28 million by developing high powered, sales and profit focused District Teams.

·Built strong bench and reduced GM turnover from 25% to 18% by implementing quarterly succession planning and business reviews.

·Created the “We Sell Characters, Not Costumes” selling concept that helped drive recordHalloween sales and profits each year.

·Implemented weekly loss store review sessions and reduced stores with negative EBITDA from 28 to 10 over a 1 year period.

·Reduced shrink from 2.8% to 1.8% by working closely with stores and implementing Intensive Care Store shortage program.

·Co-facilitated training with VP of Finance. Trained all stores to read, analyze, and react to monthly P&L statements.Due to intense emphasis placed on process, Region was able to achieve planned EBITDA every year.

·Selected to turn around underperforming Northeast Region. Rebuilt organization, brought area to company standards, and achieved 8% same store sales increase within a ten month period.

Jan 1997 - Dec 1998

Director of Stores


Managed 69 stores in 26 states with $480 million annual sales. Key accomplishments:

·Worked closely with Finance and Real Estate to close and sell off underperforming stores and restore chain to profitability.

·Reduced store labor by $2 million by implementing sales per man hour productivity standards and restructuring the stores management teams.

·Implemented JDA POS and back office systems and converted entire chain to centralized replenishment.

·Raised level of store execution by developing a store scorecard to measure key metrics and changed culture from task to sales performance.

Apr 1992 - Jan 1997

DVP-District Manager


Managed 15 stores located in Dallas and Oklahoma with $270 million annual sales.

Key accomplishments:

·Grew Dallas market from 5 to 9 stores over a 2 year period.

·Achieved sales and profit plan every year.

Sep 1980 - Jan 1990

Various Positions including Store Manager



Sep 1980 - May 1984


University of MO - St. Louis