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I am an experienced, research-driven professional specializing in the delivery of high quality market intelligence and strategy in the face of rapidly changing markets.

Ten years of wide-ranging experience with Fortune 500 firms in cross-functional roles have imparted an extensive and diverse background – well-versed in all facets of marketing strategy, market & technology trend research, and consumer behavior.

I offer a demonstrated proficiency leveraging analytic expertise to execute effective business market strategy while maximizing revenue and driving business process improvement.



B.A. Biology

University of North Carolina at Chapel Hill

B.A. International Studies

University of North Carolina at Chapel Hill

Work History


Market Research & Strategy Consultant

Freelance Consulting
  • Drafted Technical Documents regarding Proposals for Work for Prospective Clients, based on Qualitative Research and Quantitative Analytics
  • Provided Market Research and Competitive Analysis to Small Businesses and Entrepreneurs, offering consultation regarding Marketing Strategy and Business Process Improvement

Research Analyst

Sony Pictures
  • Developed Global Retail Strategies based on Spend & Revenue Projections of New Products & Film Releases 
  • Delivered Market Research to Corporate Executives for Int'l Strategy & Planning:
    • Key Performance Indicators & Conversion Rates • Regional & Industry-Wide Market Analysis • Market Trends & Forecasts
    • Consumer Technology and Trend Analysis (i.e., Broadband & Mobile Usage Rates)
    • Online & Mobile Consumption Analysis and Consumption Platform Preferences
    • Market Analysis and Research Presented as Infographics
  • Forecast Global Spending Trends based on Consumer Behavior Analysis and Attitudes, Market and Technology Trends, in addition to Competitive and Market Research
  • Projected Short and Long Term Industry Metrics ( ROI, KPI, Conversion Rates) across various Business Models for US & Int'l Markets
  • Enhanced Information Management and Business Intelligence Capabilities through Refinement of Data Quality
  • Supported Data Warehouse and IT by providing Data Management, Research & Quality Assurance Testing

    Sr. Research Analyst

    Walt Disney Studios
    • Analyzed and Forecast Retail Sales for New Products, with focus on Demographic & Regional Associations

    • Leveraged Quantitative Analysis, Consumer Profiling and Demographic Analysis to identify highly targeted Retail Opportunities & Revenue Generation Strategies (Achieving Increased Product Volumes, Enhanced Sales & Extended Shelf Life of Products sold by Vendors)

    • Partnered with Cross Functional Teams (Brand / Marketing) to Design and Execute New Company Initiatives, as well as Comparative Market Studies

    • Evaluated Net Contribution of Initiatives, Promotions and Operational Strategies in order to Provide Strategic Recommendations

    • Provided B2B Market Research and Sales Forecasts for Assortment Planning and Sales Strategy

    • Designed & Coordinated Projects to Centralize Data and Enhance Database Functionality

    • Executive-Level Reporting (Product Placement, KPI & Net Contribution, Sales Reports)


    Sr. Financial Analyst

    Paramount Pictures International
    • Performed Budget Analysis and Management for the Strategic Financial Planning of International Film Releases
    • Partnered with Marketing & Publicity Teams to Forecast an Annual Budget and Facilitated the Budget Approval Process

    Global Operations Analyst

    State Street
    • Managed Information Quality and Databases Critical to Executing Automated Trade Processes


    Research Analyst

    Thomson Reuters
    • Queried Key Performance Indicators (Sales, Revenue, etc.) and other Critical Data to Derive Financial Forecasts of Fortune 500 Companies

    Data Analyst

    Fox Entertainment Group

    - Managed Databases regarding Promotional Campaigns to Evaluate their Net Contributions and Analyze Components or Factors Driving Success

    Functional Experience