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Summary

I am an experienced, research-driven professional specializing in the delivery of high quality market intelligence and strategy in the face of rapidly changing markets.

Ten years of wide-ranging experience with Fortune 500 firms in cross-functional roles have imparted an extensive and diverse background – well-versed in all facets of marketing strategy, market & technology trend research, and consumer behavior.

I offer a demonstrated proficiency leveraging analytic expertise to execute effective business market strategy while maximizing revenue and driving business process improvement.

Education

20012005

B.A. Biology

University of North Carolina at Chapel Hill
  • Bachelor of Arts: Biology [2001-2005]
  • Bachelor of Arts: International Studies [2001-2005]

Work History

2014-08Present

Market Research & Strategy Consultant

Freelance Consulting
  • Drafted Technical Documents regarding Proposals for Work for Prospective Clients, based on Qualitative Research and Quantitative Analytics
  • Provided Market Research and Competitive Analysis to Small Businesses and Entrepreneurs, offering consultation regarding Marketing Strategy and Business Process Improvement
2013-122014-09

Research Analyst

Sony Pictures
  • Developed Global Retail Strategies based on Spend & Revenue Projections of New Products & Film Releases 
  • Delivered Market Research to Corporate Executives for Int'l Strategy & Planning:
    • Key Performance Indicators & Conversion Rates • Regional & Industry-Wide Market Analysis • Market Trends & Forecasts
    • Consumer Technology and Trend Analysis (i.e., Broadband & Mobile Usage Rates)
    • Online & Mobile Consumption Analysis and Consumption Platform Preferences
    • Market Analysis and Research Presented as Infographics
  • Forecast Global Spending Trends based on Consumer Behavior Analysis and Attitudes, Market and Technology Trends, in addition to Competitive and Market Research
  • Projected Short and Long Term Industry Metrics ( ROI, KPI, Conversion Rates) across various Business Models for US & Int'l Markets
  • Enhanced Information Management and Business Intelligence Capabilities through Refinement of Data Quality
  • Supported Data Warehouse and IT by providing Data Management, Research & Quality Assurance Testing
    2010-122013-12

    Sr. Research Analyst

    Walt Disney Studios
    • Analyzed and Forecast Retail Sales for New Products, with focus on Demographic & Regional Associations

    • Leveraged Quantitative Analysis, Consumer Profiling and Demographic Analysis to identify highly targeted Retail Opportunities & Revenue Generation Strategies (Achieving Increased Product Volumes, Enhanced Sales & Extended Shelf Life of Products sold by Vendors)

    • Partnered with Cross Functional Teams (Brand / Marketing) to Design and Execute New Company Initiatives, as well as Comparative Market Studies

    • Evaluated Net Contribution of Initiatives, Promotions and Operational Strategies in order to Provide Strategic Recommendations

    • Provided B2B Market Research and Sales Forecasts for Assortment Planning and Sales Strategy

    • Designed & Coordinated Projects to Centralize Data and Enhance Database Functionality

    • Executive-Level Reporting (Product Placement, KPI & Net Contribution, Sales Reports)

    2008-052010-08

    Sr. Financial Analyst

    Paramount Pictures International
    • Performed Budget Analysis and Management for the Strategic Financial Planning of International Film Releases
    • Partnered with Marketing & Publicity Teams to Forecast an Annual Budget and Facilitated the Budget Approval Process
    2006-022007-08

    Global Operations Analyst

    State Street
    • Managed Information Quality and Databases Critical to Executing Automated Trade Processes

    2004-052004-08

    Research Analyst

    Thomson Reuters
    • Queried Key Performance Indicators (Sales, Revenue, etc.) and other Critical Data to Derive Financial Forecasts of Fortune 500 Companies
    2007-122008-05

    Data Analyst

    Fox Entertainment Group
    • Managed Databases regarding Promotional Campaigns to Evaluate their Net Contributions and Analyze Components or Factors Driving Success

    Functional Experience