University of North Carolina at Chapel Hill
- Bachelor of Arts: Biology [2001-2005]
- Bachelor of Arts: International Studies [2001-2005]
I am an experienced, research-driven professional specializing in the delivery of high quality market intelligence and strategy in the face of rapidly changing markets.
Ten years of wide-ranging experience with Fortune 500 firms in cross-functional roles have imparted an extensive and diverse background – well-versed in all facets of marketing strategy, market & technology trend research, and consumer behavior.
I offer a demonstrated proficiency leveraging analytic expertise to execute effective business market strategy while maximizing revenue and driving business process improvement.
Analyzed and Forecast Retail Sales for New Products, with focus on Demographic & Regional Associations
Leveraged Quantitative Analysis, Consumer Profiling and Demographic Analysis to identify highly targeted Retail Opportunities & Revenue Generation Strategies (Achieving Increased Product Volumes, Enhanced Sales & Extended Shelf Life of Products sold by Vendors)
Partnered with Cross Functional Teams (Brand / Marketing) to Design and Execute New Company Initiatives, as well as Comparative Market Studies
Evaluated Net Contribution of Initiatives, Promotions and Operational Strategies in order to Provide Strategic Recommendations
Provided B2B Market Research and Sales Forecasts for Assortment Planning and Sales Strategy
Designed & Coordinated Projects to Centralize Data and Enhance Database Functionality
Executive-Level Reporting (Product Placement, KPI & Net Contribution, Sales Reports)
Managed Information Quality and Databases Critical to Executing Automated Trade Processes