Summary

After 10 years working for Hilton Hotels and 2 years working with HVS International I decided to focus my skillset on marketing for the food and beverage world by creating Drink Deck Destination Guides. After almost 5 years and 50,000 copies produced, I recently sold my print & digital media concept to the team at City Dining Cards. My career experience has given me the opportunity to work in both a team atmosphere and as an individual, allowing me to demonstrate a track record of both high personal and team performance.

• Constantly evolving Internet based technologies & marketing strategy through all levels of the sales funnel. • Improving business processes using content management systems (CMS). • Executing email marketing campaigns that target segmented audiences and support sales.

• Establishing content marketing strategies to increase content exposure and conversions. • Utilizing social media marketing strategies that benefit the business goals. • Integrating search engine optimization (SEO) research and best practices into all online strategies. • Pay per click (PPC) marketing campaign creation and management. Technical skills include HTML, CSS, Google Adwords, Bing Ads, Google Analytics, Google Webmaster Tools, Content Management Systems (CMS) including SiteCore & Wordpress.

Work History

Work History
Aug 2009 - Present

Founder and CEO

Drink Deck LLC

Drink Deck, the bar enthusiast's travel & discount guide, is a curated small batch print and digital media product that created ad revenue through venue partner advertising and revenue from consumer purchase on e-commerce, iPhone, Android and in brick & mortar stores. Instead of a book or just a web site I created a keepsake deck of playing cards that features 52 hand selected bar/restaurant venues with each card providing a special offer when "played" by a patron at a participating location. Below are some of the key objectives met:

  • Turned an "idea" into a "concept" that exists in four of the best travel destinations in the US & UK.
  • Optimized our web site and e-commerce platform to increase traffic by 25% with the introduction of a new video, web site re-design and Google Ad Words campaigns.
  • Used HTML coding, email marketing, blogs and social media platforms to keep in touch with our customers and grow our reach while tracking campaign success through the use of Google Analytics. 
  • Increased distribution of physical product to over 100 retail outlets and venue partner locations across all destinations.
  • Increased digital and print media revenue growth through planning of events, affiliate partnerships, digital media campaigns and press contacts across all destinations.
  • Managed web site development, smart phone application architecture and graphic design.
  • Developed and executed a business and marketing plan and forecast revenues that increased sales from $50,000 in the first year to $250,000 in the third year - created great ROI!
  • Worked with media and public relations agencies in all Drink Deck destinations while managing organic and paid SEM in order to increase web site traffic and convert sales.
  • Managed all aspects of social media and web based marketing including: YouTube, Twitter, Facebook, Foursquare, Pinterest, Google+, YELP and web site management at thedrinkdeck.com
  • Analyzed and polled Drink Deck audience (70% female, average age 20-35) in order to increase effectiveness of social media, email and ad words campaigns across all destinations.
  • Facilitated venue partner trainings to ensure the success of the redemption; making it easier for consumers to use our product.
Feb 2001 - Aug 2010

Assistant Director of Sales & Marketing

Hilton Hotels

From Junior Account Manager to Senior Account Manager to Assistant Director of Sales I helped drive new convention business to Hilton Hotels working for the largest hotels in the enterprise while living in Chicago, Miami, New Orleans, Anaheim and San Diego.

  • Developed and executed monthly, quarterly and annual marketing plans.
  • Managed key Blue Chip accounts across the United States while negotiating all contractual agreements. 
  • Booked over $2 million in room night revenue per trimester
  • Managed customer site visits in all destinations.
  • Won Hilton's 2005 Circle of Excellence Award for top sales production worldwide while managing through the devastation of Hurricane Katrina in New Orleans. 
  • Achieved Chairman's honors for top sales person in 2002, 2006 and 2010.
  • Managed junior level account managers while working in Miami and New Orleans
Jul 1998 - Jul 2000

Valuation Analyst

HVS International

  • Developed Market Valuation Reports to assist clients of HVS International in real estate transactions for buying and selling hotels.  
  • Developed Market Analysis studies across the United States to derive statistics for the hotel industry.
  • Assisted in rebranding hotel concepts through market studies across the United States. 

Education

Education
1994 - 1998

Business

Purdue University
  • Senior of the Year - School of Consumer & Family Sciences
  • Residence Hall Counselor
  • Old Masters Board of Directors
  • President of Hotel Sales & Marketing Association

Skills

Skills

Team Work

Even as the sole proprietor of my own business, I've constantly had to use team work to accomplish objectives. From production of the product to working with my team of sales people to planning our annual marketing budget with my agency, team work has always played an important role.

Spanish

I have a minor degree in Spanish from Purdue University and studied Spanish from secondary school through college. I have an advanced understanding of the language. 

Meeting Sales Goals

From my time working in convention sales for Hilton Hotels through my experience running Drink Deck LLC meeting sales goals has always been crucial. At Hilton I won numerous awards for sales achievement including Hilton's Circle of Excellence for top sales production worldwide. A great testament to my sales ability is getting buy in from business owners to pay to advertise their venues, and making repeat customers out of those contacts. 

Italian

I have been studying Italian for 2 years and living in Italy for 8 months. 

Writing Skills

From proposal development for Hilton, to web site content management for Drink Deck, to blogging at italybrews.com my ability to communicate through writing has been consistently called upon and praised by those on my team. 

Web Site Management

Developing web sites, managing content, creating videos and using technology has taken Drink Deck to the next level by capturing new customers and engaging our audience. 

Online Marketing

Having developed my own marketing business that sells direct to consumers, this skill is very well honed. From understanding pay per click advertising to deal of the day platforms to algorithmic based models for online ad placement, I've got plenty of experience. Additionally my understanding of social media and ability to grow a following through social media interaction has been a great attribute to my success.