After 10 years working for Hilton Hotels and 2 years working with HVS International I decided to focus my skillset on marketing for the food and beverage world by creating Drink Deck Destination Guides. After almost 5 years and 50,000 copies produced, I recently sold my print & digital media concept to the team at City Dining Cards. My career experience has given me the opportunity to work in both a team atmosphere and as an individual, allowing me to demonstrate a track record of both high personal and team performance.
• Constantly evolving Internet based technologies & marketing strategy through all levels of the sales funnel. • Improving business processes using content management systems (CMS). • Executing email marketing campaigns that target segmented audiences and support sales.
• Establishing content marketing strategies to increase content exposure and conversions. • Utilizing social media marketing strategies that benefit the business goals. • Integrating search engine optimization (SEO) research and best practices into all online strategies. • Pay per click (PPC) marketing campaign creation and management. Technical skills include HTML, CSS, Google Adwords, Bing Ads, Google Analytics, Google Webmaster Tools, Content Management Systems (CMS) including SiteCore & Wordpress.