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Will Crathorne

Media Advertising Director


My name is Will Crathorne, I am 27 years old and currently working at McCann advertising Birmingham. I was first employed by McCann 3 years ago. I was trained to be a Junior Net Developer. Ever since I started working, I thrived off working. This lead me to pursue a more important, if you will, job at McCann. After my first year I was appointed Account Executive. The first experience I had of media was back in secondary school, where I studied media and achieved an A and an A* in media. I continued media on at college, where, again, I achieved Distinctions. These grades ultimately helped me capture a place at Birmingham City University. Attaining the highest grade possible at University assisted me in getting the job I presently have.    

Hobbies & Interests 

Ever since I was a young boy I have been an avid Chelsea fan as well as loving all aspects of football and other sports. It will be my second season managing my younger brothers football team, which I highly enjoy. I see myself as a people's person, I enjoy socialising with friends and family. This benefits me in work too. This is because I am able to work within a group or by myself, or if needs be, lead a group. Some of my others qualities include, being trustworthy, friendly, talkative, creative, ambitious, confident and experienced. Furthermore, I am able to have a laugh in the work place and also serious when I need to be.    

Work experience


Account Executive

McCann Advertising 

Work within advertising or multi-service agencies, acting as a link between clients and the agency. Being responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. Being McCann Birmingham's Account Executive gave me leadership skills that I didn't have before. This is because I had to lead a group to carry out various film, programmes and product adverts for clients like, L'Oreal.     


Junior . NET / C# Developer

McCann Advertising

Responsible for the strategic development, planning, user experience, design, development and ongoing support and aftercare for many of the agencies clients. Working in an integrated 360o fashion with other divisions (PR, Media, Advertising) the division creates a range of digital solutions including enterprise class websites, campaign sites, social apps and mobile / tablet solutions. This job gave me various skills, like, communication skills and overall media skills which basically helped me with my later job. 


Sep 2005Jun 2007

BTEC Level 3 90 Credit Diploma in Media Production

Solihull College

Final Grades:



High Merit

Sep 1999Jul 2004


Langley School

Langley School Year 11 GCSE Results

Media Studies (Double Award)- AB

Mathematics- A

French- B

English Language- B

Media Studies- A*

English Literature- A

Art & Design- B

Biology- B

Chemistry- B

Physics- A

History- A

R.E- A 


'Heinz' Tomato Ketchup, 'Coca Cola' and 'Bentley'  adverts created by me and my team.