Personal data:

Born 1969,

Married and have two kids

References available uponrequest.

Summary

I am a senior sales manager / executive with more than 15 years of experience managing sales,operations, marketing, personnel at a local, Nordic, International and corporate level for both start-upand established retail, e-tail and suppliers at different FMCG companies covering both B2C & B2B.

Strong leader with motivational management style and reputation for building and retaining highlymotivated staff, sales teams, customers, distributor networks, and supplier’s representatives.

Experienced and comfortable in reporting to an International HQ situated outside Sweden.

Result oriented achiever with excellent track record with an ability to identify opportunities thataccelerates growth.

I have great experience in sales and to close large contracts/deals and good leader of salesforces, documented good results in sales and a well-developed network, primarily in the FMCG industry, such as IT, Brown goods &  Telecom.

Proven trackrecord of Successful sales & developing long range strategic plans and short term tactical initiatives to achieve organizational, market share and profitability goals.

Vast experience in recruiting and manage staff in most effective way, over the years I have recruited close to 200 people mostly sales staff  with good result, the right person for the right task/position.

Work History

Work History
Jul 2012 - Present

Country Sales Manager

Sony Europe

Directing the Country sales operations, responsible for maximize the total net sales and gross profits of all accounts in Sweden.Accountable for delivering full P&L targets, development of the product strategy and the business strategy to achieve our annual budgets & targets.Strategic account planning, business development, sales forecasting, marketing, pricing, training and hiring of personnel.Directing all sales force and operational support staff in the region.Senior annual contract negotiations with regard to product portfolio, pricing, category management.Reporting to the head office in Denmark, Copenhagen.

Aug 2009 - Jul 2012

Nordic Channel Manager

Sony Nordic

Leading one out of 4 Channels in Sony Nordic, responsible for maximize the net sales and gross profits by executing a structured and professional business strategy. This is done with a solid market and customer understanding combined with professional business approach.

Accountable for delivering full P&L targets, development of the product strategy and the business strategy to achieve our annual budgets & Targets.

Strategic account planning, business development, sales forecasting, marketing, pricing,training and hiring of personnel for the Channel in the Nordics

Directs sales force and operational support staff of 22 people in the Pan Nordic organization.

Senior annual contract negotiations with regard to product portfolio, pricing, category management.

My team contributes yearly with an turnover of + 160 million Euros that accounts for more than 35 percent of Sony Nordics total revenue.

Reporting to the headoffice in Denmark, Copenhagen. 

Jun 2008 - Aug 2009

Sales Manager B2B

Elgiganten / Elkjop

Head of B2B sales and development of new business areas.Developing long range strategic plans and short term tactical initiatives to achieve organizational, market share and profitability goals.

Oversaw P & L, strategic account planning, business development, sales forecasting, marketing, pricing, training and hiring of personnel for all B2B channels in the Nordics.

Directed sales force and operational support staff of 26 people Pan Nordic.

I managed to take Elgigantens B2B operations from 0 to 10 Million Euros in the first Year. 

As Elgiganten & PC City are a part of DSG International, I Manage both chains B2B operations during the period 2008-2009

Reported to the Norwegian headoffice in Oslo.

Aug 2003 - May 2009

Country Business Manager

PC City Sverige AB

I ensured that the integrity and credibility of the organization and its offerings were upheld at the highest standards.

Developed annual business plans for Sweden to include performance criteria consisting of revenue figures, business strategies and supporting activities.

Acted as the country’s team leader and coordinate between the different team members and liaise with the head office in Stockholm & Oslo to ensure that business and operations where in synch.

 Developed the network of relationships in the region to cultivate and facilitate business development activities and secure contracts in both the private and public sectors.

 Responsible for periodic reports and keep top management informed of all issues in the business at all times, containing various analytical reports, market intelligence, competition, international market trends etc.

We grew PC City to a 80 Million Euro business in 7 years and I personally developed a B2B divison within the group called PC City Business Center, representing + 25 percent of the total business, all major recruitment and training was overseen and conducted by me.   

Dec 2001 - Aug 2003

Sales Manager

Panasonic

Head of sales at Panasonic Systems Division and its sales force, as sales manager, I was responsible for sales activities and promotions, budgeting and preparation of marketing plans, and main contact for international contacts, particularly Germany, Japan and England.

Directed sales force and operational support staff of 10 people Pan Nordic.

Contributed yearly with an turnover of + 15 million Euros. 

Reported to the headoffice in Germany, Wiesbaden.

Oct 2000 - Dec 2001

Sales Manager E-Commerce

IBM Svenska AB

I was responsible for delivering and maximizing the revenue of IBM hardware. I managed the day-to-day merchandising and layout of the e-com site as well as the tracking, reporting, and analysis of sales and traffic. A primary focus of this role was to drive revenue by providing new clients our proposition, I.e DELL customers.

I had a team of 10 people who were located in Ireland and handled the incoming sales inquiries.

Jan 1998 - Oct 2000

Key Account Manager

IBM Svenska

Started with 9 weeks of training in IBM's Global Business Sales School where I was awarded  the "Silver Viking" ie. The price for 2nd place / second best performance in the Nordic training group of 30 participants.

Worked as Key Account Manager responsible for some of IBM's major resellers/dealers and partners in Sweden. Contact surfaces have been MD, Sales Managers, Marketing Managers.

After a successfull time as Key Account I was offered the new role as Sales Manager E-Commerce, my task at first was as the projectleader  to develop and launch a e-commerce/webshop proposition, later called ShopIBM.

Education

Education

IBM Business School

Skills

Skills

Talents

Staff Development and Motivation - Sales and Business Development - P&L Management - Loss Prevention - Budgeting and Expense Control - Strategic and Market Planning - Presentations and Training - Key Account Management/Retention - Merchandising/Inventory Control - Contract/Price Negotiation - ENTEPRENURE