Work History

Work History
May 2007 - Present

Marketing Consultant

ATE Clothing Line
  •  Organize and oversee all events, promotional efforts, media releases, and programs for the charity -      based clothing line.
  • ·Planned, supervised, and directed promotional photo shoots, along with community and promotional events.
  • Develop client relations and reputation with retail channels and amongst community in Richmond, Virginia.
  • Acquire thorough recommendations to improve technical, design, and content optimization.
  • Studied the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products and services.
May 2007 - May 2009

Advertising and Marketing Manager

STRUT Fashion Show

•    Handled advertising, promotions, and budgets exceeding $30,000 for the largest fashion show in Virginia•    Researched, secure and coordinate with sponsors to fund this annual event.  •    Managed street team to handle placement and distribution of various forms of public advertisements such as event posters, flyers, cards and other marketing items.•    Managed advertising/PR budget for this event including: media ad placement, on-air radio spots, vendors and various other avenues of advertisement and promotion.

May 2008 - Dec 2008

Assistant Brand Manager Intern

General Cigar Company

•    Assisted in all planning, development, and marketing efforts for the Villazon section of General Cigar brands.•    Coordinated activities through promotion and advertising for Hoyo de Monterrey and Punch brands. •    Established price comparison charts for entire premium cigar division to all of its competitors.•    Assisted in all decision making in establishing new brand. •    Created an image library containing all print media advertisements, pictures, and cigar photos

May 2007 - May 2008

Advertising Manager

Activities Programming Board

•    Handled promotions for parties, concerts and other entertainment events around the Richmond area•    Managed a street team to handle placement and distribution of various forms of public advertisements such as event posters, flyers, cards and other marketing items.•    Coordinated with universities and event/agency representatives to develop new ideas for parties, forums, concerts and various other activities and events.



Event Planning

Planned all different types of events around the state of Virginia from fashion shows, to concerts, cooking demonstrations, activity days, and more.

Soical Media

MySpace, Facebook, Twitter, Blogging


Volunteer Work

Johnson Inc Marketing

May 2008-August 2008

  • Sister for Sister
  • Fridays at Sunset

Powerful Beyond Measure Mentor

May 2007-August 2009

  • Student Mentor for inner city Richmond Public Schools

Girl Scouts of America

September 1991-August 2001

  • President Volunteer Service Pin
  • International Friendship Recognition Pin

What I Like To Do!

Fashion Show Production

Event Planning

Promotional Marketing

Public Relations

A Little About Me!

Hello, my name is Whitney Headen and I am interested in any opportunity you have to offer to further develop my skills and knowledge in the field of public relations and marketing.

My experience

II have over 3 years of experience working in all marketing fields, which have included public relations, brand management, event planning as well as advertising and programming for many different companies and organizations. Developed and implemented creative concepts. Worked with retail channels to plan and execute events. Worked with media relations securing specific coverage over the development of a project. Sought out and secured sponsorship to finance and promote events. Used sponsorship development along with community outreach to plan and execute events.  Applied price intelligence strategies to compare major consumer brands and services. Organized corporate events in efforts to employ client entertainment. Advised street teams of 50 plus persons on yearlong projects. Planned and carried out numerous events for informational and entertainment purposes.

Office and interpersonal Skills

I have excellent office and computer skills, with advance proficiency in Microsoft and Mac software, which include: Mac OSX Leopard, Excel, Access, Word, and Power Point. In addition to that, I have advanced retail experience with over 4 years in many different industries ranging from car dealerships to retail apparel stores. Which has given me an added edge when it comes to communicating well with others.

Having a positive attitude, a listening ear, and being flexible has aided me in better serving my company and being a team player. I am a self-starter who is eager to learn new things, and I often go above and beyond what is expected of me in order to get the job done.