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EXPERIENCE

June 2016Present

Director of Marketing

Foundation for Government Accountability

Senior leader responsible for all marketing, media, and communications strategy, processes, and properties. Reports directly to President and CEO.

Crafts and implements strategies to attain public policy victories at the state and national level. Facilitates the creation of campaigns and collateral around new initiatives and issue areas. Ensures the powerful FGA story is told across platforms in meaningful, innovative, and effective ways.

Advises CEO and COO on internal communications, brand development, event planning, and overall organizational strategy. Directs marketing and communications teams, consultants, media vendors, and coalition partnerships. Print and broadcast media contributor. 

Jul 2014June 2016

Vice President of Communications

Bill of Rights Institute

Senior leadership team member. Provided strategic direction of the marketing, communications, branding, digital, public policy, and media relations functions of the Institute. Served as Institute spokeswoman.

Led an award-winning rebranding of the organization within the first six months at the Institute. Launched a million-dollar website project, meeting and exceeding twelve month engagement goals by 150%  in the first six weeks. Managed internal team and external vendors, consulting with internal departments and advising on strategic partnerships and decisions.

Guided Institute strategic initiatives including the development of a new vision and mission statement and a five-year strategic plan. Frequent print and broadcast media contributor, discussing issues related to education policy and education reform.

Served as Director of Marketing until October 2015.

Sep 2012Jul 2014

Director - Federal and State Campaigns & National Grassroots Director

FreedomWorks

Led national and regional staff for political and policy campaigns/outreach. Provided internal analysis and direction on policy initiatives. Communicated policy, priorities, and strategy to representatives on Capitol Hill and in state legislatures – identifying key allies and targets for legislative action. 

Member of candidate endorsement team providing insight into electoral landscape, candidate characteristics and qualifications, etc. Developed strategic plan, budget, and long term vision for campaigns and provided internal guidance to other departments. Commentator on Fox News, Fox and Friends, NBC News, The Blaze, CNN, and more.

Organized more than six million members for action on the ground and online. Fostered relationships with key stakeholders at the state and national level. Planned events, conferences and summits.

Sep 2007Sep 2012

Department Director & Professional Educator

Coppell Independent School District

Managed a team of ten educators. Nominated for Teacher of the Year in 2010 and 2011. Selected for Club 21, an exclusive team focused on the 21st Century learning environment. Received the District’s first “Super Teacher” Award. 

Also served as Communications & Public Relations Specialist: 
Implemented communications initiatives for a district of 10,000 students and 1,200 employees, including, media relations, crisis communications, press releases, internal and community relations, award winning district publications, district and campus websites, employee recognition programs, grants, public speaking, staff development, and event planning.

Jul 2006Sep 2007

Communications & Marketing Specialist

Sotherby Homes

Supervised a small staff and directed marketing initiatives for a region of Sotherby Homes territory, including but not limited to: radio, television, and outdoor advertising, implementation of marketing plans for each community, identifying strategic initiatives to reach a target audiences and drive consumer traffic, media relations, and event planning. *company closed in 2008

May 2005Jul 2006

Associate Marketing Manager

cityhomes by Centex

Accountable for management of radio, television, and outdoor advertising, creative and strategic direction to outside agencies, event planning, sales gallery design, digital marketing campaigns, market research and competitive analysis, and budget preparation. Additionally, spearheaded a savings in the marketing budget of more than 36% on the launch of a $14 million condominium community. *divison closed

Education

20102012

Master of Public Policy and Administration

University of Texas at Arlington

Emphasis: Public Policy
Concentrations: Education Policy & Social Welfare Policy
Elected Chief Justice of Constitutional Law course final project
Capstone Project selected by World Vision (client) for FY 2013 strategy

20002005

Bachelor of Arts - Public Relations

University of North Texas

Minor: Political Science
Sports Writer: The North Texas Daily
Mentored by Pulitzer Prize finalist and RFK award winner George Getschow

SKILLS

Marketing Strategic Planning
Public Relations Crisis Communications
Brand Management Media Relations
Public Policy Spokeswoman/Public Speaking
Social Media Opinion Writing
Market Research Budgeting and Projections