Summary

A sincere communicator, easy to work with, and diplomatic. 

Work History

Work History

Business Development, Program and Engineering Management, and Marketing

Qualcomm, Northrop-Grumman, Phillips Marketing
Apr 2009 - Present

CEO

EquisGlobal

Clients:

ACROSSAIR, New York, NY, Jan 2009 – Present

Consultant on sales and marketing to mobile augmented reality search solutions for brands, agencies, and wireless carriers

MIND COMMERCE, Superior, CO, Nov-Jan 2009

http://www.companiesandmarkets.com/Summary-Market-Report/mobile-local-search-2010-264666.asp

Authored a global report on location-based mobile search: advertising and technology

AT&T Interactive, Los Angeles, CA, Aug-Nov 2009

Consultant on channel development and marketing to mobile local search business unit of AT&T focused on application development, advertising solutions, and consumer and industry sales and marketing

MyShape.com, Los Angeles, CA, Apr-Aug 2009

Consultant on mobile offering to online retailer: Fashions from over 140 designers that fit and flatter your body shape, reflect your personal style and match your measurements

Jul 2008 - Oct 2008

Marketing Executive

Vindigo, Inc.

Recruited by CEO to join management team comprised of industry insiders with extensive track records in mobile marketing to drive corporate re-start.  Headed marketing strategy and operations for carrier partner marketing, corporate and product branding, customer acquisition and retention, PR, and customer relations.  Managed 4 reports.

Results in 4 months

  • Saved $3.5M by writing the content and leading in-house design and development of corporate website.
  • Saved $12K on fall product launch by creating PR strategy, writing releases, and handling media relations.
  • Saved $60K on annual fees for call center software by forgoing renewal of RightNow Technologies, authorizing sunset of 2 products, and training in-house reps on new products and up-sell/cross-sell techniques. and development of corporate website. 

Aug 2006 - Apr 2007

Head of Marketing

Nokia Inc.

Recruited by vice president of Forum Nokia - application developer marketplace - to provide strategic and operational leadership to global consumer marketing teams within a 200-person fully matrixed division to support creation and distribution of mobile content and apps, WAP ads, and retail online and in-store content sales for partners including Reuters, Warner Bros., Warner Music, EA, and Sony.  Managed ad-hoc matrixed teams.

Results

  • Delivered 140% ROI on $35K for Warner Bros., Happy Feet movie marketing campaign to drive fans to Warner Bros., and Nokia owned websites. Identified target audiences by leveraging quantitative data derived by cross-reference analysis of 23 markets, 38 mobile phones, 5 websites, 2 content portals and laid over demo and psychographics to design next level of Go-To-Market plan.
  • Delivered 160% ROI on $55K for Sony Pictures, Casino Royale-James Bond campaign. Achieved impressive lift in app downloads using 4-week media flights online and mobile.
Nov 2001 - May 2006

Principal Entepreneur

EquisGlobal

After 2001 tech industry crash, opened consultancy providing counsel to online- ad, web development, and PR agencies and emerging technology companies needing to build end-to-end multi-channel marketing campaigns involving numerous partners and clients.  Subject-matter-expert: audience segmentation and channel strategies.

Results

  • Secured $3M product testing program for wireless RFID product manufacturer.
  • Enabled agency to win $7M account to enhance a Company's website through SEO and centralizing CRM and Content Management System data to eliminate redundant information. Accomplished this by training the agency pitch team on the Company's product technology and operational methodology as well delivering market segmentation and audience behavior data, and unique value proposition.
  • Doubled sales - $60k to $105K - for start-up Consumer Company though implementing sales force automation to manage customer acquisition campaigns penetrating $22.2MM fitness equipment industry.
Jan 2000 - Apr 2001

Director Global Alliances and Client Management

Director, Global Alliance Development

Brought in to interview by Chief Strategy Officer, hired by Chief Operating Officer, and reported to Chief Technology Officer.  Responsible for negotiating global strategic alliances: e-procurement, e-commerce, and content management system. 

Results

  • Generated $310M in revenue negotiating and closing 7 world-wide strategic technology and marketing alliances with Qwest Communications International, Sun Microsystems, Adobe, I2, EMC, Vignette, and IPlanet.
  • Honored for creating "Best Produced" event at the agency by senior management: Global Wireless Executive Summit. M1 had 10,000 employees and plenty of events.

Director, Client Relations Management

Oversaw major brands.  Teamed with C-level executives to define Go-To-Market and financial modeling.  Clients - SEGA Dreamcast, SEGA.com, SEGA.net, San Francisco Giants, 3Com Stadium, NFL Networks.

Results

  • Increased market share 16% (-1% to 15%) for Sega within one year by leading a 55-person team of interactive Strategy, Branding, and Engineering consultants to design and build an interactive corporate site and a broadband- multi-player multi-site gaming portal.
  • Increased stadium attendance and improved fan experience: core strategy team member that envisioned and deployed WiFi solutions: multi-angle mobile-TV to heighten the game experience, mobile e-commerce to purchase items, and mobile social networking.

Education

Education

B.Sc.

San Diego State University

References

References

Steve Sivitz

"Tina was a trusted adviser in various areas from marketing & customer interactions. She was very quick to grasp priority issues & develop appropriate plans to meet the objectives. She provided high quality deliverables, on time that were well thought out. Tina worked well with internal colleagues & external customers & partners. She is a high value asset to any project."

Brian Favia

 "It was a great pleasure to work for Tina. She brings to the office a positive and uplifting aura and she is a great influence to those who work around her. She always encourages people to go above and beyond and to seize opportunity in even the most difficult situations. As a marketing professional, Tina absolutely knows her stuff.  I am confident she would make a great addition in any business."

Jane Giliberto

"I had the pleasure of working with Tina on numerous projects at Vindigo. She educated me on many aspects of the marketing profession and this education has proven to be invaluable to me. Tina possesses keen business acumen. She is highly professional, extremely resourceful and a real pleasure to work with."