- New York US-NY
- [email protected]
A sincere communicator, easy to work with, and diplomatic.
ACROSSAIR, New York, NY, Jan 2009 – Present
Consultant on sales and marketing to mobile augmented reality search solutions for brands, agencies, and wireless carriers
MIND COMMERCE, Superior, CO, Nov-Jan 2009
Authored a global report on location-based mobile search: advertising and technology
AT&T Interactive, Los Angeles, CA, Aug-Nov 2009
Consultant on channel development and marketing to mobile local search business unit of AT&T focused on application development, advertising solutions, and consumer and industry sales and marketing
MyShape.com, Los Angeles, CA, Apr-Aug 2009
Consultant on mobile offering to online retailer: Fashions from over 140 designers that fit and flatter your body shape, reflect your personal style and match your measurements
Recruited by CEO to join management team comprised of industry insiders with extensive track records in mobile marketing to drive corporate re-start. Headed marketing strategy and operations for carrier partner marketing, corporate and product branding, customer acquisition and retention, PR, and customer relations. Managed 4 reports.
Results in 4 months
Recruited by vice president of Forum Nokia - application developer marketplace - to provide strategic and operational leadership to global consumer marketing teams within a 200-person fully matrixed division to support creation and distribution of mobile content and apps, WAP ads, and retail online and in-store content sales for partners including Reuters, Warner Bros., Warner Music, EA, and Sony. Managed ad-hoc matrixed teams.
After 2001 tech industry crash, opened consultancy providing counsel to online- ad, web development, and PR agencies and emerging technology companies needing to build end-to-end multi-channel marketing campaigns involving numerous partners and clients. Subject-matter-expert: audience segmentation and channel strategies.
Director, Global Alliance Development
Brought in to interview by Chief Strategy Officer, hired by Chief Operating Officer, and reported to Chief Technology Officer. Responsible for negotiating global strategic alliances: e-procurement, e-commerce, and content management system.
Director, Client Relations Management
Oversaw major brands. Teamed with C-level executives to define Go-To-Market and financial modeling. Clients - SEGA Dreamcast, SEGA.com, SEGA.net, San Francisco Giants, 3Com Stadium, NFL Networks.
"Tina was a trusted adviser in various areas from marketing & customer interactions. She was very quick to grasp priority issues & develop appropriate plans to meet the objectives. She provided high quality deliverables, on time that were well thought out. Tina worked well with internal colleagues & external customers & partners. She is a high value asset to any project."
"It was a great pleasure to work for Tina. She brings to the office a positive and uplifting aura and she is a great influence to those who work around her. She always encourages people to go above and beyond and to seize opportunity in even the most difficult situations. As a marketing professional, Tina absolutely knows her stuff. I am confident she would make a great addition in any business."
"I had the pleasure of working with Tina on numerous projects at Vindigo. She educated me on many aspects of the marketing profession and this education has proven to be invaluable to me. Tina possesses keen business acumen. She is highly professional, extremely resourceful and a real pleasure to work with."