I am currently seeking regional senior marketing and business positions covering Asia Pacific and Japan. Having acquired over 17 years of working experience, my career history encompasses areas in Marketing, Business Development, Sales, Operations and Technology management with companies in IT/Technology, Multimedia, Telecommunications and the Internet.
Key Marketing Competencies – “PACS”
- Programs – Developed programs with business units realized into marketing demand generation campaigns addressing the key business objectives forming a strategic framework as a basis towards meeting quantifiable targets. Provided governance, guidance to and gained alignment with region and country teams on program elements like value propositions, messaging architecture, customer/market adoption cycles and market insights from various market and competitor research studies. Investment dollars are within my purview which is managed against each of the programs depending on the weighting based on market share objectives, competitors, marketing problems, value propositions, trends, etc factors. Interlocked both with regional and country teams, these plans dove-tail into a program marketing execution plan addressing the best tactics to achieve them.
- Analytics – Profiling by identifying sweet spots that sieves out the 20% prime target that brings 80% revenue is a key strategic practice.Through syndicated and primary research and aligning with business objectives, factual judgments are derived on the go to market plan accordingly. In addition, I am participant to other research studies that include ACPP and 6Cs which provide further customer and market insights respectively to render a more constructive perspective in campaigns towards framing the marketing issues and strategic approach more aptly. Finally, sizing the market opportunity and pin pointing exactly the truly addressable market we should go after for eg looking at the selected targeted market and determine which accounts would posses the highest likelihood of generating opportunity (for eg targeting color printer conversions might have a higher tipping point from those who are currently mono printer users who have owned them for say 5 years ago).
- Communications (360) – The deployment of integrated marketing communication strategies aligning with the relevant ATL/BTL mix and online/offline techniques to meet business goals. My repertoire has extensive interactive marketing experience covering the web, optimization, content syndication and management, search engine, email, pay per click and contextual advertising. At the same time I have also extended my repertoire towards the Web 2.0 compliant set of community avenues influencing various audiences from social media aspects and deploying relevant applications and services that connects a compelling repeated user pattern.
- Systems – In the spirit of marketing accountability, I drive tracking, optimization and reporting for each program accordingly. This is part of ROMI (return on marketing investment) to allow programs realized in a quantifiable and results oriented way. Optimization is set in motion to improve the program results. My experience comprises of seeing through the entire marketing process and to ensure support robustness of the infrastructure.The entire continuum starts from lead generation, identifying what are the leads acquired, how do we rank them into priority sets and how and where do we route them ie which ones goes to direct sales now as opposed to others for nurturing or to channel partners. Management, governance and guidance of e-marketing toolsets are under my purview.The toolsets I managed include Epiphany, Siebel Call Centre/Analytics, In house and vendor based email tools (for eg DART Mail), Web advertising tools (DART), SFA (sales force), omniture amongst others.