Vice President of Sales and Marketing
VALORA TECHNOLOGIES, Burlington Massachusetts · 2007-2008
A legal litigation support services provider delivering outsourced services for e-discovery, paper discovery, and document review services.Pioneer in auto-coding technology enabling indexing of paper and electronic documents for preparation of depositions and trials.
Vice President, Sales and Marketing
Reporting to the CEO, led sales and marketing efforts for this 7 year-old, self-funded technology company with goal of growth and diversification of client base and service offerings.Clients include government entities/contractors including Lockheed Martin, CACI, Labat, U.S. Department of Justice, MA Attorney General’s Office as well as leading law firms including Jones Day, Foley Hoag, Lowenstein Sandler, Sutherland Asbill, Pierce Atwood.
·Grew revenue by 51% from 2007 to first half of 2008.
·Achieved record high revenues and profitability.
·Replaced telemarketing approach with senior field sales executives resulting in stronger client relationships and the win-back of under-managed clients.
·Injected low-cost lead generation through use of targeted email marketing to attorneys, litigation support professionals and paralegals.
·Mitigated risk of single service offering by launching new e-discovery services successfully including marketing launch, beta customers and operational processes.
·Implemented client/prospect segmentation using salesforce.com maximizing low-cost marketing efforts.
·Successfully rolled out formal account/relationship planning methodology.