Review my accomplishments at: http://www.minneapolismarketingagency.com/ Experience a quick video of "The Power of WOW". http://www.youtube.com/watch?v=whGfW4k2s34 For over 20 years, as an assertive marketing professional specializing in creating, guiding and deploying successful marketing campaigns I have aspired to create and implement innovative marketing strategies whose results have met and exceeded the objectives of my employers and clients. I've earned a stellar reputation in this field through my dedication to and passion for the disciplines of strategic marketing, communications, and promotion. I possess the ability to identify, develop and deliver creative solutions that achieve measurable results. Throughout my career, I have successfully solicited, negotiated and formed strategic alliances partnerships that drive key business goals and objectives. My career responsibilities have included new business development, product positioning, strategic alliances, competitive analysis and campaign management. I have been recognized for my ability to execute tactical plans; build, guide and sustain successful integrated marketing campaigns; and lead, motivate and inspire teams to meet and surpass corporate goals and objectives.
Aug 2007 - Present
Napier Marketing Group, Inc.
Industry Achievements 2004 Promotional Marketing Association – PMA - Gold Reggie for Best Multi-Channel Promotion Direct Marketing Association - DMA ECHO Award Tempo Awards - CADM (Chicago Area Direct Marketing) First Place — Most Innovative Production Technique Used in Business Space Advertising. Second Place — Most Creative Business Space Advertising. Premier Print Awards: Best Corporate Identity & Advertising Program Best Corporate Identity — Business-to-Business: Best Corporate Newsletter Best Trade Show Materials Best Self Promotion for Use in Direct Mail Advertising & Promotional Campaigns Used as Case Studies in the Times Mirror College Text Book — Global Marketing, A Managerial Approach PROMO Magazine’s: Pinnacle Award for New Product Development (MarkeTalkers®) Pro Award Finalist for AmeriCause® Consumer Choice Check™
Sep 2005 - Jul 2007
Group Vice President
Robinson and Robinson was founded in 1989 and in that year commenced manufacturing leather upholstered furniture in Tijuana, Mexico. The company has grown every year since its inception and today, employs over 2,000 people, owns over 1 million square feet of custom manufacturing plant, including a high quality wood mill and a bespoke foam conversion plant. Today, Robinson & Robinson, Inc. has three divisions: LeatherTrend, specializing in leather, SofaTrend in fabric, and EasyTrend in motion upholstery. The company places great emphasis on design and product development using leading designers throughout the world to create the fashionable products our customers enjoy. Leading retail groups and top individual stores worldwide generate millions of dollars worth of revenues annually. The foundation stones of Quality, Consistency, and Customer Service remain firmly embedded throughout the organization and continue to fuel the company’s persistent growth.
Aug 2000 - Sep 2005
Vice President (CMO) - Corporate Marketing & Communications
This position encompasses a strategic and tactical role both in identifying new initiatives that will drive business, and in the hands-on development and execution of programs � ranging from writing of materials, design direction, vendor project management support, including: National and local promotional programs, All national brand campaigns. New product launches. All Product photography All print materials including point of sale, product brochures and merchandising tools. Manage all communication messages in print, electronic form and TV to strengthen brand awareness/image and reach the target audience. Manage and direct all corporate vendors; Advertising agencies, production Web-based advertising. Cross-branding and cross-promotional programs. Responsible for overall direction of a full range of marketing communications materials. Lead the creative team that includes designers, copywriters, and production specialists.
Sep 1986 - Aug 2000
Managing Director - Owner
PMA Network, Inc.
PMA Network, Inc was a strategic marketing firm specializing in the development and implementation of innovative strategies and tactics for a variety of industries. Developed numerous consumer and retail channel marketing programs for General Mills core brands and categories including Yoplait®, Cheerios®, Bisquick®, and others. Developed and initiated Pillsbury�s Pappallo�s® in-store strategic promotions for this new product launch. Also developed and initiated consumer and retail channel marketing programs for the Totino�s® and Green Giant® brands. Developed the strategic launch of Pepsi USA�s Slice® Industry Exposure Pizza Hut Quebecor-World AmeriTech General Mills, Inc. Ocean Spray Cranberries, Inc The Pillsbury Co. Gerber Products Co. Children�s Miracle Network American Red Cross And many more�
Sep 1989 - Sep 1994
EVP Sales & Marketing
The Wessel Company, Inc.
Managed and directed all elements of the business strategy to transform the business from a commodity printing company to a specialized: Primary and promotional product identification resource. 1.) Created, executed and managed a 3 year strategic sales and marketing planthat defined the business objectives and facilitated growth 2.) Repositioned company from a commodity printer to a resource of printed solutions for Brand Marketers. 3.) Directed all marketing and advertising. 4.) Assisted in all aspects of sales and operational plans. 5.) Developed new products and services for the consumer promotion arena, advertising agencies and niche service companies. 6.) Managed and directed all objectives and strategies that facilitated enormous growth from $20MM to $40MM+ in 3 years. .