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Executive Summary

Business and partnership development professional utilizing 20+ years of experience to help organizations grow and advance mission.  Fortune 500 and top-tier nonprofit expertise developing, launching, and pioneering hundreds of partnerships, programs, and new technology initiatives.  Well connected, strategist, creative thinker and problem solver.  Casts vision, raises capital, and builds momentum among executives, partners, vendors, and cross-functional teams which bridge the gap from ideation to implementation.  

Work Experience

Jan 2005Present

Director, Strategic Advancement

American Bible Society (Ashburn, VA)

Proven track record of innovative success by developing digital strategies, pioneering new initiatives, and striking strategic partnerships for a 202-year old, $120M international nonprofit. 

Director, Strategic Advancement

  • Direct top-level domain (TLD) initiative with a team of three employees, 41 vendors, and 30 partners who are helping to shape the future of the Internet (  P&L responsibility for $1.35M budget.
  • Founder and leader of dotBible Advisory Council and Pioneer Partner Program designed to raise industry awareness and adoption ( partners with a potential reach of 3.8 billion people and raised $200K in start-up capital. 
  • Wrote winning application and created $24M in premium domain assets. Turned two competing applications into Pioneer and Advisory Council partners. 
  • Serve as the primary point of contact with the Internet's governing body (ICANN).    
  • Created digital strategies, pilot programs, operating plans, and 106 vendor and partner agreements garnering $947,500 in funding for new technology initiatives.
  • Developed strategy, online advertising, and partner agreements to help monetize a free online church web-building product124 million advertising impressions delivered for internal programs and key partnerships.

Web Strategist

  • Directed cross departmental digital product development team to create a new online Bible search tool ( featuring 1,000+ versions of the Bible in over 900 languages.  
  • Founded and directed ABS’ first social media initiative ShareYourStoryNow which interviewed and filmed 103 recording artistsresulting videos ranked among most popular on affiliated partner network.  Customer blog quantified new mission statement, gathered real time market intelligence, and created incentive products for donors.
  • Envisioned and launched first mobile marketing and concert strategymulti-city campaign partnered with recording artists and generated an average response rate of 51%.

Strategic Partnership Manager

  • Pioneered and negotiated inaugural e-commerce affiliate program resulting in 409 new affiliate partners in the first month.
  • Briefed executive leadership team on build, buy, or partner technology decisions and created several strategic operating plans for the Information Technology (IT) department.
  • Conducted best practice market research and competitive business intelligence, developed prototype and positioning statements, defined value proposition, and created go-to-market plans for proprietary new web products.
Oct 2003Dec 2004


Wennermarketing (Washington, DC)

Helped organizations grow by advancing strategic objectives.

National Geographic Society

  • Managed 1,100+ affiliate marketing partnerships for National Geographic's online e-commerce store—increased affiliate program and sales by $245,390 (363% increase over previous year).

Ethics Resource Center  

  • Developed and launched "Leaders on Ethics" initiativerecruited and interviewed Fortune 100 CEO's speaking out about ethics in the workplace.
Jun 2002Feb 2003

Membership Director

National Recreation & Park Association (Ashburn, VA)

Directed membership department for 22,000 member association with $1.5M budget.  Assisted with leadership transition, and member of the senior management team with three direct reports.

  • Managed membership services staff, as well as third party administrator non-dues revenue.
  • Created strategic membership acquisition and retention plan.
  • Conducted research for first business model to determine the lifetime value of a member.
  • Liaised with Board of Trustees, State Affiliates, Regional Directors, and special interest branches.
Jul 1999Sep 2001

Sr. Account Manager to Director of Corporate Communications (Chantilly, VA)

Negotiated, designed and executed online business partnerships, and directed three staff and internal and external resources for marketing, business development, and customer service departments. 

  • Managed 26 top-tier partners and online advertising sponsors with revenues in excess of $6Mguided relationships through various phases including pre-sale negotiation, post-sale implementation, business model transition, and contract expansion and renewal.   
  • Negotiated and implemented online Customer Relationship Management (CRM) solutionreduced customer inquiries by 70% and overhead by $40K annually.
  • Transitioned 11,000 Web-filtering subscribers to a strategic partnersaved $90K in annual operating expenses and generated more than $35K in new revenue. 
Dec 1994Jan 1999


Wennermarketing (Vienna, VA)

Helped organizations grow by advancing strategic objectives. 

  • Consultant on various marketing projects for Internet Society, United Way, Solomon Smith Barney, Jonathan Ladd, Prison Fellowship Ministries, and Faith in the Family International. 
Aug 1992Oct 1994

Sales Supervisor to Insights Program Manager

MCI (Arlington, VA)

Managed best practice training, development, and sales support program (Insights) which served as a communication channel and collaborative connection point between field staff and MCI headquarter executives.   

  • Earned MCI Commendation Award for increasing company communication and innovationexpanded Insight Program scope and budget by 50%. 
  • Earned MCI's Top Sales Supervisor Award for consistently exceeding company sales objectives while coaching and managing a team of 18 Telemarketing Sales Professionals.


Minor in Criminal Justice

Imperial College (London, England)

Conducted research for Professor of Sociology.  Work published in International Journal of Offender Therapy and Comparative Criminology.

Certifications and Training

LUMA Human Centered Design Innovation Certification, Pragmatic Marketing Certified, Practical Product Management, Internet Marketing, Hiring & Leadership Skills, Effective Marketing Programs, Clifton StrengthsFinder, Continuous Improvement, Conflict Management, Fundamentals of Marketing Management for Associations and Foundations, Computer Security & Data Protection, Managing for Telemarketing Excellence, LifeFocus, Coaching for Positive Results, Presentation, Effective Delegation, High Risk Travel, GDPR, and Understanding and Protecting Personally Identifiable Information.  

Online Tools

Proficient in online and collaborative productivity tools such as Basecamp, Highrise, Google Docs, Dropbox, GoToMeeting, Slack, Zoom, etc.).  Experience with online reporting and advertising products such as Google Analytics, AdSpeed, Salesforce, Compete, Similar Web, and Omniture Analytics.