Work experience

Work experience
2005 - Present

Founder and Community Manager

Ask Around
  • Identified opportunity, defined market niche and created business and marketing plans for unique online recommendation site. Built Ask Around into an established brand, new marketing channel and trusted local resource. 2,000+ members now share details on over 500 companies.

  • Recruited and managed technical resources for on-time, on-budget implementation of a robust online database delivering value to 10,000 local visitors each month.

  • Developed innovative marketing strategies encouraging users to contribute content. Achieved impressive traffic growth, opt-in rates and an outstanding 25% member engagement.

  • Built a community around the product and brand successfully combining print communications, public relations and face-to-face networking with extensive on-line social media campaigns. Attracted advertisers, collaborators and business partners for expansion.

  • Focused on customer interaction as a key part of a mixed marketing strategy, writing for blogs, e-mail newsletter, print marketing, local news media and twitter.

  • Administration and business functions including budgeting, finances and marketing analysis.

  • Built a strong business network via personal meetings, telephone contacts and social media.

  • Mentored, coached and supported other entrepreneurs through local business organisations as part of a personal commitment to business and community building.

2001 - 2003

Team Leader

Pre-school Business
  • Leadership for a broad team of stakeholders to create strong working relationships and a sought-after business in a sensitive political and cultural context.
  • Building and maintenance of trusting relationships and participation among demanding clients
  • Hiring five culturally diverse staff, building network of  local businesses and reaching break-even cash-flow within first year 
  • Research, writing and presentation of second stage expansion plan balancing the interests of wide stakeholder group
  • Coach and business mentor to businesses and artisans in a series of personal projects as a further contribution to the local community


1998 - Present


University of Ottawa

Quantitative Analysis

Financial and Management Accounting

Corporate Finance


Human Resourses

Public Sector Relationships


Feb 2000 - Jun 2001

Masters of Business Administration

Graduate School of Business, University of Cape Town
  • Over 100 business interviews for research project into Success Factors for Township Businesses
  • Company analysis assignment revealed financial pitfalls and possibilities for well-known local business
  • Economics projects used international financial data to track and predict value of local currency