Cox Newspapers, Lufkin Daily News
- Sell advertising to area automotive dealers and increased sales of account portfolio by 70%.
- Increased number of car dealers on contract from 3 to 8 out of 9 total dealers.
- Generate business through cold-calling and account maintenance.
- Negotiate rates and contracts with clients.
- Account management; act as liaison between newspaper and clients.
- Evaluate client’s existing marketing material, develop and present advertising plans and strategies to customers.
- Demonstrate ability to understand a client’s goals/objectives, develop appropriate solution.
- Layout ads, write and proof copy, and proof color separations.
- Write compelling headlines and copy for newspaper automotive advertisements.
- Learn the basics of pre-press for newspaper advertising.