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Work experience

May 1997Present

Marketing Manager

Diamond Wire Technology
  • Proven experience in all aspects of marketing plan implementation in order to meet organizational objectives.
  • Development and implementation of a comprehensive marketing plan.
  • Manage all marketing, advertising and promotional activities insuring consistency of branding and image development.
  • Develop and manage marketing/communications budget of over $400,000.
  • Establish design standards for development of branding and image.
  • Graphic design of marketing materials; manage all areas of print production.
  • Develop image campaign to establish company as a leader in the production of diamond wire.
  • Produce promotional product video including storyboarding, writing script and directing video shoot.
  • Extensive knowledge of marketing concepts and their implementation into copy, layout and design.
  • Implement internet marketing strategy including web design/maintenance, search engine marketing campaigns and search engine optimization.
  • Oversee implementation of communications plan:  Press releases, media relations and community presence.
  • Develop and recommend advertising strategy and negotiate media buys.
  • Coordinate all aspects of exhibiting at both domestic and international trade shows.
  • Organize with members of planning committee to successfully host open house of new manufacturing facility.
Sep 2005Mar 2007

Web Designer

Innovative Learning Concepts
  • Collaborate on the development of a marketing plan for Innovative Learning Concepts.
  • Design and develop e-mail campaigns and monthly e-newsletter; manage campaigns and track results.
  • Maintain mailing list and utilize e-mail campaign management software.
  • Collaborate on design, development and implementation of new web site (www.touchmath.com).
  • Maintain web site, make changes/upgrades ensuring user functionality and consistency of design.
  • Optimize site and submit URLs to search engines for improved search engine ranking.
Aug 2003Aug 2005

Independent Contractor

Solar Flare Promotions
  • Develop logos for clients considering desired image, target market, products/services.
  • Proven track record in the design and development of custom web sites for a variety of clients. Sites include flash animation and interactive elements.
  • Optimize web sites and submit URLs to search engines for improved search engine ranking.
  • Make HTML changes to clients’ pre-existing sites and perform web site maintenance.
  • Evaluate existing web sites on site structure, layout and design, and usability.
  • Negotiate rates and contracts with clients.
Jun 2001Aug 2003

Account Executive/Marketing Rep.

Crystal Peak Design
  • Demonstrate ability to understand a client’s goals/objectives, develop appropriate solutions.
  • Propose innovative advertising concepts and ideas; construct marketing plans and facilitate media buys for clients.
  • Generate business through cold-calling and account maintenance.
  • Negotiate rates and contracts with clients.
  • Account management; use organizational skills to manage workflow of each job for every client.
  • Make basic HTML changes to client’s web sites.
Jul 2000May 2001

Operations Assistant

ManTech International Corporation
  • Consult with programmers and technicians on graphical user interface for internal software.
  • Evaluate, reorganize, and implement procedures to increase efficiency and productivity.
  • Demonstrate ability to perform multiple tasks in dynamic environment.
  • Responsible for the accuracy of various financial reports and data.
Sep 1998Jul 2000

Account Executive

Cox Newspapers, Lufkin Daily News
  • Sell advertising to area automotive dealers and increased sales of account portfolio by 70%.
  • Increased number of car dealers on contract from 3 to 8 out of 9 total dealers.
  • Generate business through cold-calling and account maintenance.
  • Negotiate rates and contracts with clients.
  • Account management; act as liaison between newspaper and clients.
  • Evaluate client’s existing marketing material, develop and present advertising plans and strategies to customers.
  • Demonstrate ability to understand a client’s goals/objectives, develop appropriate solution.
  • Layout ads, write and proof copy, and proof color separations.
  • Write compelling headlines and copy for newspaper automotive advertisements.
  • Learn the basics of pre-press for newspaper advertising.
May 1997Sep 1998

Guest Services Manager

Holiday Inn Nacogdoches
  • Manage and oversee Holiday Inn front desk operations and staff of seven employees.
  • Solicit conventions and manage group room sales.
  • Assist catering department in making arrangements for meetings and events.
  • Positively respond to guest concerns.
Jan 1995Apr 1997

Main Street Program Director

City of Bay City, TX
  • Responsible for the development, execution, and documentation of a downtown revitalization program.
  • Coordinate marketing and public relations, special event, tourism, economic development, and historic preservation activities.
  • Oversee numerous volunteers, delegating tasks and responsibilities for the Main Street Program.
  • Manage program office. Propose and administer a $30,000 departmental budget
  • Raise $92,600 through grants and fundraising activities.
  • Write copy, design and develop promotional literature marketing the downtown Bay City, TX area.
  • Initiate community support for program initiatives through speaking engagements, presentations, interviews and media relations.
  • Instrumental in the coordination, promotion and implementation of planning special events in the downtown area.
  • Establish a historic district.
  • Plan and teach business development seminars for local businesses.

Education

Sep 2009Present

National Association of Photoshop Professionals
Jan 2005May 2005

Albuquerque Technical Vocational Institute
Jan 2002Aug 2002

Certificate

Aug 1990Dec 1994

BBA

Baylor University

Skills

Microsoft Office
HTML
Dreamweaver
Illustrator
InDesign
Photoshop

References

Joe Luciano

Brian Larabee

Cynthia Christensen

Portfolio

Work Samples

Summary

  • Fourteen years experience in marketing including six years experience in graphic and web design.
  • Extensive background in marketing including management and planning, graphic design, internet marketing, advertising, sales, communications, trade shows and events.
  • Proven experience in all aspects of marketing plan implementation in order to meet organizational objectives.
  • Proficient with numerous software programs.  Exhibit ability to quickly master new software.
  • Exceptional time management skills, demonstrating an ability to work within deadlines and perform multiple tasks in dynamic environment.
  • Excellent communication and writing skills.
  • Dependable self-starter works well independently or in team environment.

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