Work History

Work History
May 1997 - Present

Marketing Manager

Diamond Wire Technology
  • Proven experience in all aspects of marketing plan implementation in order to meet organizational objectives.
  • Development and implementation of a comprehensive marketing plan.
  • Manage all marketing, advertising and promotional activities insuring consistency of branding and image development.
  • Develop and manage marketing/communications budget of over $400,000.
  • Establish design standards for development of branding and image.
  • Graphic design of marketing materials; manage all areas of print production.
  • Develop image campaign to establish company as a leader in the production of diamond wire.
  • Produce promotional product video including storyboarding, writing script and directing video shoot.
  • Extensive knowledge of marketing concepts and their implementation into copy, layout and design.
  • Implement internet marketing strategy including web design/maintenance, search engine marketing campaigns and search engine optimization.
  • Oversee implementation of communications plan:  Press releases, media relations and community presence.
  • Develop and recommend advertising strategy and negotiate media buys.
  • Coordinate all aspects of exhibiting at both domestic and international trade shows.
  • Organize with members of planning committee to successfully host open house of new manufacturing facility.
Sep 2005 - Mar 2007

Web Designer

Innovative Learning Concepts
  • Collaborate on the development of a marketing plan for Innovative Learning Concepts.
  • Design and develop e-mail campaigns and monthly e-newsletter; manage campaigns and track results.
  • Maintain mailing list and utilize e-mail campaign management software.
  • Collaborate on design, development and implementation of new web site (www.touchmath.com).
  • Maintain web site, make changes/upgrades ensuring user functionality and consistency of design.
  • Optimize site and submit URLs to search engines for improved search engine ranking.
Aug 2003 - Aug 2005

Independent Contractor

Solar Flare Promotions
  • Develop logos for clients considering desired image, target market, products/services.
  • Proven track record in the design and development of custom web sites for a variety of clients. Sites include flash animation and interactive elements.
  • Optimize web sites and submit URLs to search engines for improved search engine ranking.
  • Make HTML changes to clients’ pre-existing sites and perform web site maintenance.
  • Evaluate existing web sites on site structure, layout and design, and usability.
  • Negotiate rates and contracts with clients.
Jun 2001 - Aug 2003

Account Executive/Marketing Rep.

Crystal Peak Design
  • Demonstrate ability to understand a client’s goals/objectives, develop appropriate solutions.
  • Propose innovative advertising concepts and ideas; construct marketing plans and facilitate media buys for clients.
  • Generate business through cold-calling and account maintenance.
  • Negotiate rates and contracts with clients.
  • Account management; use organizational skills to manage workflow of each job for every client.
  • Make basic HTML changes to client’s web sites.
Jul 2000 - May 2001

Operations Assistant

ManTech International Corporation
  • Consult with programmers and technicians on graphical user interface for internal software.
  • Evaluate, reorganize, and implement procedures to increase efficiency and productivity.
  • Demonstrate ability to perform multiple tasks in dynamic environment.
  • Responsible for the accuracy of various financial reports and data.
Sep 1998 - Jul 2000

Account Executive

Cox Newspapers, Lufkin Daily News
  • Sell advertising to area automotive dealers and increased sales of account portfolio by 70%.
  • Increased number of car dealers on contract from 3 to 8 out of 9 total dealers.
  • Generate business through cold-calling and account maintenance.
  • Negotiate rates and contracts with clients.
  • Account management; act as liaison between newspaper and clients.
  • Evaluate client’s existing marketing material, develop and present advertising plans and strategies to customers.
  • Demonstrate ability to understand a client’s goals/objectives, develop appropriate solution.
  • Layout ads, write and proof copy, and proof color separations.
  • Write compelling headlines and copy for newspaper automotive advertisements.
  • Learn the basics of pre-press for newspaper advertising.
May 1997 - Sep 1998

Guest Services Manager

Holiday Inn Nacogdoches
  • Manage and oversee Holiday Inn front desk operations and staff of seven employees.
  • Solicit conventions and manage group room sales.
  • Assist catering department in making arrangements for meetings and events.
  • Positively respond to guest concerns.
Jan 1995 - Apr 1997

Main Street Program Director

City of Bay City, TX
  • Responsible for the development, execution, and documentation of a downtown revitalization program.
  • Coordinate marketing and public relations, special event, tourism, economic development, and historic preservation activities.
  • Oversee numerous volunteers, delegating tasks and responsibilities for the Main Street Program.
  • Manage program office. Propose and administer a $30,000 departmental budget
  • Raise $92,600 through grants and fundraising activities.
  • Write copy, design and develop promotional literature marketing the downtown Bay City, TX area.
  • Initiate community support for program initiatives through speaking engagements, presentations, interviews and media relations.
  • Instrumental in the coordination, promotion and implementation of planning special events in the downtown area.
  • Establish a historic district.
  • Plan and teach business development seminars for local businesses.

Education

Education
Sep 2009 - Present

National Association of Photoshop Professionals
Jan 2005 - May 2005

Albuquerque Technical Vocational Institute
Jan 2002 - Aug 2002

Certificate

Aug 1990 - Dec 1994

BBA

Baylor University

Skills

Skills

Microsoft Office

HTML

Dreamweaver

Illustrator

InDesign

Photoshop

Portfolio