As Chief Business Development Officer for Encino, California-based Life Alert Emergency Response, senior marketing executive Wendy McCulley brings nearly 20 years of relevant experience to her work, along with an impeccable record in such areas as customer acquisition, advertising growth, and market research. A key member of the executive team at Life Alert for the past five years, Ms. McCulley indentifies and pursues new opportunities for sales growth on a retail and institutional scale. Aside from her work at Life Alert, Wendy McCulley serves as an adjunct faculty member to fully employed M.B.A. candidates at the Graziadio School of Business and Management, a graduate college of Pepperdine University. Recognized for her service to the community as well, Wendy McCulley has donated her time, energy, and resources to a number of worthy causes in and around the greater Los Angeles area. Among these, Ms. McCulley sits on the Board of the Collective Voices Foundation, a dynamic educational program for at-risk youth; volunteers with A Better Chance; and has been a guest panelist at Ideal Youth Incorporated in Pasadena.Prior to Life Alert, Wendy McCulley served as Chief Marketing Officer for CyberDefender, a security software company where she helped generate a significant increase in click-throughs and a greater-than-80 percent improvement in orders. Previously, Ms. McCulley worked as Vice President of Web Marketing for Experian Consumer Direct, Vice President of Marketing at TrueLink, Director of Advertising with Edmunds.com, Senior Manager of Marketing Communications for Mobile Automation, and Product Manager at Mattel. A graduate of the Wharton School of the University of Pennsylvania and Harvard University, Wendy McCulley earned her M.B.A. and B.A. from these respective institutions.