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SALES SUMMARY

Sales has been in my blood for over 30 years.

    At sixteen I sold vinyl siding over the phone using nothing but a ruler, pen, script, and white pages and was the top salesperson at Albers Home Center in Bonney Lake, Washington.  In 1998 I walked into the Seattle Weekly and asked for a job, and by 2000 I won the trip to Hawaii for the most sales within the company.  In 2008, after winning the State Farm Home Run Derby business in Times Square, the State Farm Media Director repeats my exact words to Ad Age when I pitched the campaign to the agency.

    While I could continue to list the many ways that I have been able to change minds, sway audiences, and generally succeed at what I put my mind to, in summary, my expertise allows me to:

      • Forge new roads for innovative media products & create a need where there wasn’t any.
      • Devise go-to-market strategies with a will-to-win attitude.
      • Navigate uncharted waters while being self-sufficient. (i.e., not a highly resourced individual)
      • Assess situations with a keen sense of fairness gained through the lens only an identical twin could know, making me a nonpareil commercial leader.
      • Network effectively using my deep Rolodex of ad agency and corporate client contacts, both regional and national.
      • Manage and close large deals while working remotely.

    Charts

    Career Trajectory

    SUMMARY OF EXPERIENCE

    20192020

    National Director, Account Development

    AdQuick

    Driving new client adoption for a data-driven contemporary platform for the Out-of-Home (OOH) media space.  Real-time availability for both static & digital with place-based and programmatic capabilities.

    • Recruited by the CRO as 1st Hire, Player-coach reporting into the C-Suite
    • Closed 1st deal within 2 months of employment (Q3 2019)
    • Working in a matrix organization with cross-functional teams in a start-up environment.
    2018 2019

    Vice President, Partnerships | West

    KERV Interactive

    PROGRAMMATIC PREMIUM DIGITAL VIDEO ENVIRONMENTS UTILIZING DATA-DRIVEN AUDIENCE TARGETING, WHILE SELLING AN AI PATENTED INTERACTIVE OVERLAY TECHNOLOGY WITH 1st PARTY DATA INSIGHTS:

    • Closed biggest sale of the year within 6 months of employment (2018); $1M Sale to Sephora (2019)
    • Won Lumiere Award for sale to eBay (Q4 2018)
    • Responsible for building partnerships while providing leadership and business insight from the marketplace within a start-up environment.
    20172018

    Senior Director | National Portfolio

    AwesomenessTV (acquired by Viacom)

    MANAGE A TEAM OF 5 SELLING INFLUENCER MARKETING, OLV, BRANDED CONTENT, SCRIPTED & UNSCRIPTED SHOW SPONSORSHIPS / INTEGRATIONS, SNAPCHAT DISCOVER & FACEBOOK WATCH:

    • Recognized for my past work accomplishments, the CRO created a position for me to join the team.
    • Managed team to $8M+ in a single product offering (2017)
    • Help team members design cross-device packages based on audience viewing behaviors to include mobile and OTT.
    20152017

    Director of Strategic Partnerships, Midwest | West Coast

    theAudience

    WORLD CLASS AGENCY WITH MULTI-CHANNEL SOCIAL CONTENT CREATION, CELEBRITY & SOCIAL INFLUENCER PARTNERSHIPS, BRANDED CONTENT, EXPERIENTIAL EVENTS:

    • Top Sales Rep within the company with over 170+ meetings (2015)
    • Sold largest single deal the company has ever seen in Q4 2015
    • Attained 232% of Q4 Goal (2015)
    20142015

    Director | Midwest

    AddThis (acquired by Oracle)

    DATA PLATFORM; PROGRAMMATIC DESKTOP, MOBILE, VIDEO, CONTENT MARKETING

    • Secured RFPs worth $3.5M within 6 months of employment, 100% New Business Role
    • Responsible for territory strategy for both managed service offerings and segment licensing
    • Develop mix channel media plans out of a clear understanding of channel strategies and how each aligns with the goals of my clients
    20132014

    Senior Director | Midwest

    AdoTube™, a Division of Exponential Advertising Intelligence

    TEAM MENTORSHIP; DATA PLATFORM, BIG DATA & REAL-TIME INTERACTIVE VIDEO & TARGETING TECHNIQUES UTILIZING ALL CONNECTED DEVICES

    • 150% of Q1 2014 Quota; 43+% GROWTH YOY 2012-2013; 2013 Review - 5 out of 5 stars
    • Sold one of the first campaigns, company-wide, of offline data (transaction) to be applied online. Set the stage for demonstrating the company's full suite of services as a data-driven company.
    • vCE, OCR and TV Measurement & Analytics, Versed in identifying trends through data
    20112013

    Director | Midwest

    inPowered (formerly NetShelter Technology Media)

    INTERACTIVE, MOBILE, NATIVE, EARNED & SOCIAL MEDIA SAAS PLATFORM, CUSTOM EVENTS

    • Increased revenue in every quarter of 2012; Grew revenue by 58%+ in 2nd half of 2012
    • Converted Sprint into the #1 largest advertiser for the entire company.
    • By the end of Q3 2012, exceeded the most client-direct meetings of any sales person in company’s history
    20092011

    Manager / Director | Midwest

    Entrepreneur Media

    MANAGED SMALL TEAM; INTERACTIVE, MOBILE, CUSTOM EVENTS, INTEGRATED PROPOSALS

    • Increased revenue +16% in worst recession since the depression (2009)
    • Increased revenue +38% in 2010, with total territory increase from (2008 – 2010) +61%.
    • Sold first ever 6-City Event Series to Deluxe Corporation & Sprint
    20072009

    Manager/Interim Director | Midwest

    Thomson Reuters - Reuters Media Group

    MANAGED SMALL TEAM; INTERACTIVE, MOBILE, OOH & TIMES SQUARE EVENT SALES

    • Established $3M in new business while serving as the interim Director and managing
    • Sold State Farm event in Times Square, featured in Ad Age 2008
    • Responsible for territory strategy, market analysis, territory trends & challenges reporting to the SVP

    EDUCATION

    20132016

    M.S. Integrated Marketing Communications

    Northwestern University
    • Awarded the Jack Sissors Award of Excellence (2016)
    • FOCUS: Statistical techniques that are used on a regular basis in marketing research and marketing communications analysis. Methods of analysis include simple regression, multiple regression, factor analysis, cluster analysis, conjoint analysis as well as methods for time series analysis and forecasting. Marketing Mix Analysis & Optimization, Marketing Analytics
    19911997

    Bachelors of Arts

    Arizona State University

    Communication with Business Minor

    • Worked 2 jobs to put myself through school 

    Certifications

    20042004

    Associate Sommelier

    International Sommelier Guild