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SUMMARY OF QUALIFICATIONS

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  • 13 Years National Media Experience: Digital, video, programmatic, data, social, mobile, OOH, print, event, Influencer marketing, branded content, SaaS, AdTech, formal leadership training, and development; Advanced negotiation skills including legal aspects; M.S., Integrated Marketing Communications (MBA equivalent).

  • Data-Driven: Well-versed on selling with Big Data, Real-Time Advanced & Predictive Analytics, Statistical Modeling, Data Solution Selling, Programmatic Fundamentals, Audience Insights, and Market Intelligence. Worked with various data sources: Polk, IXI/Equifax, TNS, Mastercard Advisors, Datalogix, BlueKai, AddThis, TransUnion, Exponential Advertising Intelligence. Formal training on SPSS in Regression, Correlation, Conjoint Analysis, Media Mix Analysis, Attribution. (Northwestern 2014-2016)

SUMMARY OF EXPERIENCE

June 2019Current

National Director, Account Development

AdQuick

Driving new client adoption for a data-driven contemporary platform for the Out-of-Home (OOH) media space.  Real-time availability for both static & digital with place-based and programmatic capabilities.

June 2018May 2019

Vice President, Partnerships | West

KERV Interactive

PROGRAMMATIC PREMIUM DIGITAL VIDEO ENVIRONMENTS UTILIZING DATA-DRIVEN AUDIENCE TARGETING, WHILE SELLING AN AI PATENTED INTERACTIVE OVERLAY TECHNOLOGY WITH 1st PARTY DATA INSIGHTS:

  • Closed biggest sale of the year within 6 months of employment (2018)
  • Won Lumiere Award for sale to eBay (Q4 2018)
  • Completed 110 meetings (mainly client directs) within 6 months (2018)
April 2017February 2018

Senior Director | National Portfolio

Awesomeness (acquired by Viacom)

MANAGE A TEAM OF 5 SELLING INFLUENCER MARKETING, OLV, BRANDED CONTENT, SCRIPTED & UNSCRIPTED SHOW SPONSORSHIPS / INTEGRATIONS, SNAPCHAT DISCOVER & FACEBOOK WATCH:

  • Managed team to $8M+ in a single product offering (2017)
  • High energy and high volume with 100 client meetings while managing a team (2017)
  • Recognized for my past work accomplishments, I was recruited by the CRO and a position was created for me to join the team.
  • Brands represented: DreamWorksTV, AwesomenessTV, Awestruck
Jan 2015April 2017

Director of Strategic Partnerships, Midwest | West Coast

theAudience

WORLD CLASS AGENCY WITH MULTI-CHANNEL SOCIAL CONTENT CREATION, CELEBRITY & SOCIAL INFLUENCER PARTNERSHIPS, BRANDED CONTENT, EXPERIENTIAL EVENTS:

  • Top Sales Rep within the company with over 170+ meetings (2015)
  • Sold largest single deal the company has ever seen in Q4 2015
  • Attained 232% of Q4 Goal (2015)
Jun 2014Jan 2015

Director | Midwest

AddThis (acquired by Oracle)

DATA PLATFORM; PROGRAMMATIC DESKTOP, MOBILE, VIDEO, CONTENT MARKETING

  • Secured RFPs worth $3.5M within 6 months of employment, 100% New Business Role
  • Responsible for territory strategy for both managed service offerings and segment licensing
  • Develop mix channel media plans out of a clear understanding of channel strategies and how each aligns with the goals of my clients
Jan 2013Jun 2014

Senior Director | Midwest

AdoTube™, a Division of Exponential Advertising Intelligence

TEAM MENTORSHIP; DATA PLATFORM, BIG DATA & REAL-TIME INTERACTIVE VIDEO & TARGETING TECHNIQUES UTILIZING ALL CONNECTED DEVICES

  • 150% of Q1 2014 Quota; 43+% GROWTH YOY 2012-2013; 2013 Review - 5 out of 5 stars
  • Sold one of the first campaigns, company-wide, of offline data (transaction) to be applied online. Set the stage for demonstrating the company's full suite of services as a data-driven company.
  • vCE, OCR and TV Measurement & Analytics, Versed in identifying trends through data
Jun 2011Jan 2013

Director | Midwest

inPowered (formerly NetShelter Technology Media)

INTERACTIVE, MOBILE, NATIVE, EARNED & SOCIAL MEDIA SAAS PLATFORM, CUSTOM EVENTS

  • Increased revenue in every quarter of 2012; Grew revenue by 58%+ in 2nd half of 2012
  • Converted Sprint into the #1 largest advertiser for the entire company.
  • By the end of Q3 2012, exceeded the most client-direct meetings of any sales person in company’s history
Jan 2009Jun 2011

Manager / Director | Midwest

Entrepreneur Media

MANAGED SMALL TEAM; INTERACTIVE, MOBILE, CUSTOM EVENTS, INTEGRATED PROPOSALS

  • Increased revenue +16% in worst recession since the depression (2009)
  • Increased revenue +38% in 2010, with total territory increase from (2008 – 2010) +61%.
  • Sold first ever 6-City Event Series to Deluxe Corporation & Sprint
Dec 2007Jan 2009

Manager/Interim Director | Midwest

Thomson Reuters - Reuters Media Group

MANAGED SMALL TEAM; INTERACTIVE, MOBILE, OOH & TIMES SQUARE EVENT SALES

  • Established $3M in new business while serving as the interim Director and managing
  • Sold State Farm event in Times Square, featured in Ad Age 2008
  • Responsible for territory strategy, market analysis, territory trends & challenges reporting to the SVP

EDUCATION

Jan 2013Jun 2016

M.S. Integrated Marketing Communications

Northwestern University
  • Awarded the Jack Sissors Award of Excellence (2016)
  • FOCUS: Statistical techniques that are used on a regular basis in marketing research and marketing communications analysis. Methods of analysis include simple regression, multiple regression, factor analysis, cluster analysis, conjoint analysis as well as methods for time series analysis and forecasting. Marketing Mix Analysis & Optimization, Marketing Analytics
Sept 1991Jun 1997

Bachelors of Arts

Arizona State University

Communication with Business Minor

  • Worked 2 jobs to put myself through school 

Certifications

Jan 2004Jun 2004

Associate Sommelier

International Sommelier Guild