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SUMMARY OF QUALIFICATIONS

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  • 17+ Years Media Experience: Digital, video, social, mobile, OOH, print, branded content & event sales experience, formal leadership training and development; Advanced negotiation skills including legal aspects; M.S., Integrated Marketing Communications (MBA equivalent)

  • Data-Driven: Well-versed on selling with Big Data, Real-Time Advanced & Predictive Analytics, Statistical Modeling, Data Solution Selling, Programmatic Fundamentals, Audience Insights and Market Intelligence. Worked with various data sources: Polk, IXI/Equifax, TNS, Mastercard Advisors, Datalogix, BlueKai, AddThis, TransUnion, Exponential Advertising Intelligence. Formal training on SPSS in Regression, Correlation, Conjoint Analysis, Media Mix Analysis, etc. (Northwestern 2014-2016)

  • Platform & Data Sales / Ad Technology Experience: Workflow automation with demand forecasting tools, trending insights, metrics & analytics, and social promotion tools for social-driven content creation (Skyword 2011); content marketing and earned media tools for self-serve social amplification (inPowered 2012); Interest-based audience technology (Exponential 2013); Social Data Platform (AddThis 2014)

SUMMARY OF EXPERIENCE

June 2016Present

Director of Strategic Partnerships, West Coast

theAudience

WORLD CLASS AGENCY WITH MULTI-CHANNEL SOCIAL CONTENT CREATION, CELEBRITY & SOCIAL INFLUENCER PARTNERSHIPS, EXPERIENTIAL EVENTS.

Jan 2015June 2016

Director of Strategic Partnerships, Midwest

theAudience

WORLD CLASS AGENCY WITH MULTI-CHANNEL SOCIAL CONTENT CREATION, CELEBRITY & SOCIAL INFLUENCER PARTNERSHIPS, EXPERIENTIAL EVENTS:

  • Top Sales Rep within the company with over 160+ meetings (2015)
  • Sold largest single deal the company has ever seen in Q4 2015
  • Attained 232% of Q4 Goal (2015)
Jun 2014Jan 2015

Director, Midwest

AddThis (acquired by Oracle)

DATA PLATFORM; PROGRAMMATIC DESKTOP, MOBILE, VIDEO, CONTENT MARKETING

  • Secured RFPs worth $3.5M within 6 months of employment, 100% New Business Role
  • Responsible for territory strategy for both managed service offerings and segment licensing
  • Develop mix channel media plans out of a clear understanding of channel strategies and how each aligns with the goals of my clients
Jan 2011Aug 2014

Director of Mobile Sponsorships (Volunteer)

The Heartland Mobile Council – Mobile University

The objective of the HMC (a Midwest-based non-profit staffed by 100% volunteers) is to create a safe environment to learn about how to use this new marketing channel to grow and enrich your brand. The HMC wants to partner with media solution providers who value education over solicitation. 

Jan 2013Jun 2014

Senior Director, Midwest

AdoTube™, a Division of Exponential Advertising Intelligence

TEAM MENTORSHIP; DATA PLATFORM, BIG DATA & REAL-TIME INTERACTIVE VIDEO & TARGETING TECHNIQUES UTILIZING ALL CONNECTED DEVICES

  • 150% of Q1 2014 Quota; 43+% GROWTH YOY 2012-2013; 2013 Review - 5 out of 5 stars
  • Sold one of the first campaigns, company-wide, of offline data (transaction) to be applied online. Set the stage for demonstrating the company's full suite of services as a data-driven company.
  • vCE, OCR and TV Measurement & Analytics, Versed in identifying trends through data
Jun 2011Jan 2013

Director, Midwest

inPowered (formerly NetShelter Technology Media)

DATA PLATFORM, INTERACTIVE, MOBILE, EARNED & SOCIAL MEDIA, CUSTOM EVENTS

  • Increased revenue in every quarter of 2012; Grew revenue by 58%+ in 2nd half of 2012
  • Converted Sprint into the #1 largest advertiser for the entire company.
  • By the end of Q3 2012, exceeded the most client-direct meetings of any sales person in company’s history
Jan 2009Jun 2011

Manager / Director, Midwest

Entrepreneur Media

MANAGED SMALL TEAM; INTERACTIVE, MOBILE, CUSTOM EVENTS, INTEGRATED PROPOSALS

  • Increased revenue +16% in worst recession since the depression (2009)
  • Increased revenue +38% in 2010, with total territory increase from (2008 – 2010) +61%.
  • Sold first ever 6-City Event Series to Deluxe Corporation & Sprint
Dec 2007Jan 2009

Manager/Interim Director, Midwest

Thomson Reuters - Reuters Media Group

MANAGED SMALL TEAM; INTERACTIVE, MOBILE, OOH & TIMES SQUARE EVENT SALES

  • Established $3M in new business while serving as the interim Director and managing
  • Sold State Farm event in Times Square, featured in Ad Age 2008
  • Responsible for territory strategy, market analysis, territory trends & challenges reporting to the SVP
May 2004Dec 2007

New Business Development

Seattle Times Company

INTERACTIVE, DIRECT MAIL, PRINT SALES (100% Commission)

  • Promoted from regional sales team to the "Elite Sellers" team.
Feb 2001May 2004

Sales Manager/Senior Account Executive

The Stranger Weekly / Portland Mercury

MANAGED SALES TEAM OF 5 REPS; INTERACTIVE & PRINT SALES

  • Promoted from Account Executive to Sales Manager

EDUCATION

Jan 2013Jun 2016

M.S. Integrated Marketing Communications 

Northwestern University

FOCUS: Statistical techniques that are used on a regular basis in marketing research and marketing communications analysis. Methods of analysis include simple regression, multiple regression, factor analysis, cluster analysis, conjoint analysis as well as methods for time series analysis and forecasting. Marketing Mix Analysis & Optimization, Marketing Analytics

Certifications

Jan 2004Jun 2004

Associate Sommelier

International Sommelier Guild