Over the years I have worked with Wendy, I have been continually impressed with her ability to build and implement plans for new product roll-outs, and other new initiatives, from start to finish. Wendy’s follow-up skills and leadership capabilities have been impeccable, from the content development she managed, to the trainings and meetings she led, to the overall university-wide communication of the roll-out. Her most recent successful roll-out of the Distinguished Faculty Council is an excellent example of the quality of Wendy’s work and the fact that she is a true champion of the company brand
Wendy is an outstanding Marketing Director. I work with her repositioning multi-famliy assets that undergo multi-million dollar renovations. This creates a situation where the entire property demographic must be changed. In addition, she must create a marketing campaign for the 'vision' of the property before the tangible asset is complete. She is able to create effective marketing campaigns with precision. Ultimately affecting the bottom line. Her creative materials are the best I have encountered. Not only is she effective as a key member to the success of the project and the company, she is also wonderful to work with as an individual. She can deal with a multitude of personalities and departments simultaneously whille being effective in her position.
Wendy's talent and vision helped reinvent the public image of the company. Her websites and marketing collateral served to capture the minds and business of an upgraded customer base previously unattainable to this company. The result of Wendy's work is a greatly enhanced revenue stream. Wendy's talent reaches beyond creative vision. She drives business partners and vendors to produce work product even they did not know was possible. She's made my job easier and helped me achieve business goals year after year.
Accomplished marketer with a proven track record of problem solving while developing scope, goals and deliverables to ensure ROI and further corporate vision. Persuasive communicator recognized for boosting collaboration and building partnerships that engage and motivate employees, customers and other stakeholders.Adept at forming positive and productive relations with internal and external constituents at all levels.Demonstrated ability to identify marketing opportunities, position and package products and services to accelerate performance and advance reputation.
Business Development ♦ Marketing Communications ♦ Multi-channel Media
Creative Supervision ♦ Brand Integration ♦ Budget Control ♦ Strategic Planning
Cross-functional Team Leadership ♦ Product and Service Enhancement
Event Management ♦ Market Research ♦ Competitive Pricing Strategies
Results-driven marketing strategist with over ten years experience seeking a senior marketing role in a progressive company offering challenge and reward.
·Member, AIMCO Branding Committee 2008.
·Director, PMA Board of Directors 2006-07.
As Product Marketing Manager for Strayer U, I am responsible for planning, developing and executing integrated, multi-tactical, multi-channel marketing and communications strategies for the launch of each new or revised product or service, and for maintaining ongoing strategies to increase employee and customer awareness and understanding of all products.
·Provide relevant market and customer analyses, including but not limited to
competitive comparisons, customer needs, employment data and trends.
·Manage cross functional teams and coordinating with various departments to ensure
all plans are executed on schedule.
·Ensure that information about each product stays current in all communications
vehicles as products are revised.
·Provide ongoing support for each product, ensuring that admissions and advising
staff have the materials, support, training, and other resources they need to be
successful selling the product(s).
·Evaluate short and long term results of strategies, recommending and implementing
strategic and tactical changes to plans as needed.
·Work with the training department to develop and manage product specific training
programs to ensure that all staff are knowledgeable according to their position and r
responsibilities relative to the product.
Conduct market and competitor analysis, define the target customer, co-write the business plan, head the multi-channel media strategy, craft and execute marketing plans and communications. Co-host sales meetings to ensure alignment of marketing strategies with sales pace objectives.Develop and manage website, SEO/SEM program, and collateral with vendor/agency from cradle to grave.Responsibly controlled budgets up to $5M.
As the initial sole marketing employee for the company, I recruited, coached and lead a marketing team of four to success. Created and conducted training program from scratch and produced the multi-channel media plans, budgets and sales strategy for 50 class A-C assets in the Wash DC Metro area.Masterminded company events, marketing communications and special projects, served as government and business partner liaison and contributed to the corporate newsletter.