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Wendy Nolwazi Ngcobo

Content/ Communication/ Social impact strategist

Summary

A self motivated, hard working, articulate individual. I aim for and achieve  high standards and  constantly seek to enhance  my existing skills. A self motivated, hard working, articulate individual. I aim for and achieve  high standards and  constantly seek to enhance  my existing skills. Proficiency in Microsoft office programs.  Strong planner and problem solver who readily adapts to change, works independently and exceeds expectations. Able to juggle multiple priorities and meet tight deadlines without compromising quality.

Work History

2016 AugustPresent

Project Manager II:( Content Manager)

Wits Reproductive Health and HIV Institute (RHI) \ Department of Health

Developing content strategy to align with short-term and long-term marketing targets

Collaborating with marketing and graphic design to plan and develop site content, style and layout

Editing and proofreading and improve writers’ posts

Liaising with content writers to ensure brand consistency

Optimizing content according to SEO

Using Google Analytics to analyse website traffic and users engagement metrics

Managing content distribution to online channels and social media platforms to increase web traffic

Developed the social strategy 

Developing an editorial calendar to ensure content team is on board

Establishing a strong team that develops age-appropriate content and language

Establishing the B-Wise Brand guide as well as visual guide 

Establishing and implementation of the digital marketing strategy for B-Wise 

Managing a team of moderators and ensure moderation goals are met

Managing B-wise as well as the Deputy President’s She Conquers campaign social media pages 

Liaising and coordinating with experts with various health specialties in order to provide prompt responses to mobisite user comments and/or questions

Co-ordinating with external agencies such as public health and NGO partners, donors 
Supporting the development of data management/monitoring and evaluation plans

Writing project reports for internal and external dissemination

July 2017

Volunteer Communications and Outreach Specialist

Fem South Africa (safetochoose)

Translating of content into South African languages

April  2016July 2016

Digital media manager

African Hotels and Adventures

Developed and maintained   website electronic newsletters, social media campaigns
Created stylish content for multiple social channels
Provided feedback on insights gained from social media monitoring (Facebook Insights, etc.)
Used alerts, search and other tools to monitor for mentions
Conducted research including target audience identification, competitive analysis, qualitative web site profiling, search engine keyword analysis, and secondary research aggregation
Managed campaign billing coordination
Aggregated online marketing, email, search engine marketing and mobile phone marketing research into presentation-friendly formats
Created project plans and schedules
Prepared reports on campaign optimization information
Experience leading and managing SEO, marketing database, email, social
Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimising Google Ad words campaigns
Working knowledge of Adobe Photoshop 
Strong analytical skills and data-driven thinking.
MS Outlook, Word and Excel (Advanced)
Excellent Communication Skills
Ability to work under immense pressure
Understanding of Search engine optimisation implementation and PPC campaigns
Excellent Writing skills

Feb 2014March - 2016 

Web content writer/ Web journalist and Social Media expert 

All4women. co.za

 Writing articles for the website and SEO implementation

Solid knowledge of website analytics tools (e.g., Google Analytics)

 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

 Analyze web analytics data to gauge content performance

 Navigates inside both the Google Adwords & Analytics platforms

 Manage subscriptions, syndication, and email newsletters - HTML codes

 Responsible for daily posts to social media outlets: Twitter ,Facebook and Pinterest

 Conduct research to obtain factual information and authentic detail

 Work with editors and clients to shape the material so it can be published

 MS Outlook, Word and Excel (Advanced)

 Excellent Communication Skills

 Ability to work under immense pressure

Jun 2012Dec 2012

Communication Intern

UNAIDS Regional Support Team for Eastern and Southern Africa (UNAIDS)

Planning and implementing communication activities and special events

Writing, editing and proofreading relevant website stories

Collecting and uploading relevant information events, publication, research, press releases, upcoming events and conference details

Working closely with UNAIDS RST-ESA units and eastern and southern Africa offices to gather strategic and up to date information

Exploring new and emerging technologies and social networks to increase website visibility and access

Developing a comprehensive distribution list for electronic and print materials (i.e. regional reports, RST publications) and follow up on the appropriate dissemination of the materials

Reviewing documents and summarising outcomes of discussions to ensure effective reporting.

Jun 2015Jul 2015

Coordinator

Center for Creative Art

Provided support to senior administrator and cinema manager concerning the screening of movies
Provides both administrative supervision and support to venue attendants

Acts as a liaison between cinema manager and senior administrator

Facilitates the Q and A between audience and film maker/director

Introduce movies as well as film maker/director
 Assists in monitoring movies start on time
Receives inquiries from people attending the film festival
Performs other duties as assigned by the Program Director

Aug 2012Nov 2012

Communication Intern

Sans Frontières/Doctors Without Borders

Inputting and updating media contacts and lists on the online media database (Augure)

Regular media monitoring of print, online and broadcast outlets via our online content database (Newsclip), newspaper subscriptions and online media alerts

Compilation of weekly reports

Assisting the Comms Officer with compilation of monthly media reports

Updating the MSF SA website‘ MSF in the Media' page with MSF media mentions Monitoring SA media for specific issues when requested

 Updating the office information board with MSF-related content

Providing administrative support for Comms Unit interactions with MSF SA expats

Providing support on specific media and communication-related initiatives when required 

Education

Feb 2016June 2017

 Introduction to Web design 

Boston City and Business College

Adobe Photoshop
Dreamweaver
Database
Presentation graphic(Power point)

Nov 2013Nov 2013

Bachelor of Technology

Durban University of Technology

Editorial Management

Special Reporting

Research Project

Jan 2010Dec 2012

National Diploma

Durban University of Technology


Achievements

Climate Reality Leader - March 2014

Recipient of the Power Reporting Conference Bursary 2010/2012

 2011 Future Journalist Program (FJP) Recipient, a Highway Africa Initiative at Rhodes University

Attended the Grahamstown National Arts Festival

 Participated in the (FAIR) Forum for African Investigative Reporters (Power Reporting) 2010 

Attended the Fair Awards

IT skills

  • Microsoft Word
  • Mcrosoft Excel
  • Microsoft Access
  • PowerPoint
  • Internet and Email
  • Google Analytics
  • Google Adwords
  • HTML codes
  • Social Media Analytics Tools
  • Buffer
  • Facebook Analytics 
  • Facebook Insight
  • Social brakers 

Conference Attended

International AIDS Conference 2016

Climate Reality Leader - March 2014

SA AIDS Confrerence 2012

Right to Know (R2K) Summit (March 2012)

Cop 17 UNFCCC (November 2011)

Highway Africa Conference (September 2011)

Durban International Film Festival (July 2011 ,2012,2013,2014,2015)

Investigative Reporting Conference (Power Reporting) 2010 & 2012

Certificates

Shaw Academy - Diploma in Social Media 2016

Shaw Academy - Diploma in Digital Marketing 2016

Young African Leaders Initiative Network - Focus on: Understanding the Rights of Women and Girls 2016 

Young African Leaders Initiative Network  -Management Strategies for People and Resources

Future Journalism Certificate - Rhodes University  - 2011

Portfolio

1. Produced and edited Lerato on Pause” on YouTube

2. We have to live with that smell

http://www.iol.co.za/news/south-africa/we-have-to-live-with-that-smell- 1.674041
3. Women of the revolution http://mindmapsa.com/2011/09/05/arab-women-vow-never-to-bemarginalised/


4. Artists-showcasing-their-art http://zajournalist.blogspot.com/2011/07/artists-showcasing-their-art-at.html


5. Highway Africa http://zajournalist.blogspot.com/search?q=wendy+ngcobo


6. UNAIDS Global Website http://www.unaids.org/en/resources/presscentre/featurestories/2012/october/20121019ppkehpca


7. UNAIDS Global Website http://www.unaids.org/en/resources/presscentre/featurestories/2012/august/20120813namibiagrant