Summary

SummaryInnovative Internet marketing professional. Track record of success developing and implementing online marketing strategies for start-up and small business. Excel in building strategic alliances and partnerships to fuel revenue growth. * Marketing Campaign Design* Market & Consumer Research* New Product Launch* SEO/SEM* eMarketing* Press, Articles & PR * Advertising & Promotions* Blogs* Landing Pages / Microsites * Competitive Analysis* Product Positioning* Brand Development ObjectiveMarketing / Research & Development position with a progressive entity.

Work History

Work History

Principal

MPK Consulting

2001 - Present

OUALIFICATIONS SUMMARY* Designer, editor & publisher of weekly business ezine (distribution 85K) to enhance customer loyalty and new customer acquisition; consistently focus on website, landing page & microsite copy for new lead generation. Implement A/B multivariate testing measures. Responsible for list management, playing close attention to reputation management, CAN-SPAM compliance & email best practices. * Significantly reduced search marketing expenses for online travel agency client by moving SEO/SEM initiatives in-house. Reduced monthly paid search advertising spend by 40% within 3 months of PPC campaign management. Generated 35-40% increase in annual revenue within 2 years though SEM, organic optimization and viral marketing techniques. * Reduced online survey operating expenses by 33% in 2008 for HR client.* Moderator/Administrator of niche industry social & business network launched in April 2008. Created dedicated blog (b2Evolution platform) ensuring necessary information architecture, plugins, user profiles & permissions, categories, metadata and trackback utilities. * Director of online knowledge base for employment based website. Reduced support response time by 50% to under 24 hrs; established 100% support ticket resolution ensuring increased loyalty & customer satisfaction.* Engage in continuous training to stay current with technology trends & new media.* Exceptionally well organized; strong work ethic with 100% client satisfaction goal.

Education

Education

BA

University College Cork